Terms and Conditions

Sales Insight

Sales Insight, formerly known as Match Reports, is a tool available within Performance Dashboard that allows retailers to obtain insight around consumer activity and sales. By providing sales data, Auto Trader are able to analyse this data to outline beneficial sales trends about your customer base that aid your marketing and customer service.

These terms are provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules if, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

  1. Definition
    1. “Data” refers to the information regarding sales activity provided by the Retailer to Auto Trader.
    2. “Report” refers to the Excel spreadsheet or CSV used to submit sales data to Auto Trader.
  2. Business Rules
    1. This tool is available to all car and van retailers only, external agencies on behalf of retailers where agreed and Manufacturers.
    2. To benefit from this tool, you must have an Advertising Agreement in place with Auto Trader.
    3. To obtain Sales Insight, you must submit a report to Auto Trader.
    4. Sales Insight is accessible via the Performance Dashboard within Portal.
    5. Upon analysis of your Data, Auto Trader can provide, but cannot guarantee a view on:
      1. Geographical reach of your sales
      2. Number of ad views of sold vehicles
      3. Desirability of vehicles at point of sale
      4. Information about average car buyers are and how they behave; and
      5. other factors that may vary.
  3. Submitting a report
    1. You must provide the following mandatory information within your report:
      1. DID (Dealer Identification)
      2. Date of Vehicle Sale
      3. VRM of vehicle sold
      4. Postcode of seller
      5. Notification that you have obtained consent to use the consumer’s details.
    2. As data controller, the Retailer has responsibility of ensuring that consumer consent has been obtained in line with the General Data Protection Regulations before the report is submitted for processing.
    3. If the Retailer has agreed with an external agency to submit this report on their behalf, the Retailer must warrant that it has provided that third party with authorisation to act as their data processor.
    4. Once the report has been completed, please email to your Account Manager.
    5. By submitting the report, you grant Auto Trader the right to use, process and analyse the Data as requested
    6. Auto Trader will retain the Data for a period of 6 months, following this period, the Data will be removed from all internal systems.
  4. Charges and Payments
    1. This product is free of charge. We reserve the right to modify charges at any point in the future. Any change in pricing will be notified to customers with 7 days’ notice.