Terms and Conditions

Auto Trader Market Extension (Location +): Business Rules (“Rules”)

Last Updated: 3 January 2023

These Rules apply to Auto Trader's ‘Market Extension (Location +)’ products which consist of ‘Location + Home Delivery’, ‘Location + Click & Collect’ and ‘Location + Home Delivery and Click & Collect’ (together the “Market Extension (Location +) Products”).

The Market Extension (Location +) Products enable an Advertiser’s Adverts to appear in search results on the Auto Trader Platforms (i) in connection with selected geographical regions in respect of the Advertiser’s delivery of vehicles to buyers’ home addresses in such geographical regions, and/or (ii) in connection with the Advertiser’s physical retail locations for the purposes of prospective buyers viewing and appraising vehicles at, and buyers collecting vehicles from, such locations.

Please read these Rules in conjunction with the Main Advertising Terms and Conditions, which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to these Rules.

  1. Definitions

    1. Click & Collect Advert: means an Advert displaying the Vehicle Location which is to be placed on the Auto Trader Platforms by the Advertiser for the sale of a Vehicle which (i) can be fulfilled, at the buyer’s election, by (a) collection of the Vehicle by the buyer from the buyer’s selected Collection Point or (b) the buyer purchasing the Vehicle at the Vehicle Location, and (ii) allows a prospective buyer to appraise the Vehicle at the prospective buyer’s selected Collection Point and at the Vehicle Location;
    2. Collection Point: means a physical retail location operated by the Advertiser, which is notified by the Advertiser to Auto Trader in writing (using contact details specified by Auto Trader), from which a prospective buyer can appraise, and a buyer can collect, a Vehicle advertised pursuant to a Click & Collect Advert or a Home Delivery and Click & Collect Advert (as applicable);
    3. Home Delivery Advert: means an Advert displaying the Vehicle Location which is to be placed on the Auto Trader Platforms by the Advertiser for the sale of a Vehicle which will be fulfilled, at the buyer’s election, by (i) delivery to the buyer at their home address within the Home Delivery Area, or (ii) the buyer purchasing the Vehicle at the Vehicle Location;
    4. Home Delivery Area: means the aggregate Regions selected by the Advertiser in writing (using contact details specified by Auto Trader) which represent the geographical areas in connection with which the Advertiser’s Home Delivery Advert or Home Delivery and Click & Collect Advert (as applicable) will appear in search results on the Auto Trader Platforms, and to which the Advertiser will be required to deliver a Vehicle sold pursuant to a Home Delivery Advert or a Home Delivery and Click & Collect Advert (as applicable);
    5. Region: means each of the 10 geographical regions which Auto Trader has divided mainland Britain into for the purposes of Market Extension (Location +);
    6. Home Delivery and Click & Collect Advert: means an Advert displaying the Vehicle Location which is to be placed on the Auto Trader Platforms by the Advertiser for the sale of a Vehicle which (i) can be fulfilled, at the buyer’s election, by(a) delivery to the buyer at their home address within the Home Delivery Area, (b) collection by the buyer from the buyer’s selected Collection Point, or (c) the buyer purchasing the Vehicle at the Vehicle Location, and (ii) allows a prospective buyer to appraise the Vehicle at the prospective buyer’s selected Collection Point and at the Vehicle Location;
    7. Local Region: means the Region in which the Advertiser is physically located (and such location shall be determined using the location attributed to the Advertiser’s Auto Trader ‘Dealer ID’ which has subscribed to the Market Extension (Location +) Products);
    8. Location + Click & Collect: means the Product provided by Auto Trader which enables an Advertiser’s Click & Collect Advert to appear in search results on the Auto Trader Platforms in connection with each of the Vehicle Location and the location of the Advertiser’s Collection Points;
    9. Location + Home Delivery: means the Product provided by Auto Trader which enables an Advertiser’s Home Delivery Advert to appear in search results on the Auto Trader Platforms in connection with each of the Vehicle Location and the Home Delivery Area;
    10. Location + Home Delivery and Click & Collect: means the Product provided by Auto Trader which enables an Advertiser’s Home Delivery and Click & Collect Advert to appear in search results on the Auto Trader Platforms in connection with each of (i) the Home Delivery Area, (ii) the location of the Advertiser’s Collection Points, and (iii) the Vehicle Location;
    11. Vehicle Location: means the physical retail location operated by the Advertiser where the advertised Vehicle is located at the time of advertising, which shall be within one of the Regions selected by the Advertiser in accordance with these Rules; and
    12. Vehicles: means used cars.

  2. Market Extension (Location +) Products

    1. Advertisers shall be able to subscribe to one of the Market Extension (Location +) Products and the provisions of this Clause 2 shall apply to each of the Market Extension (Location +) Products.
    2. The Market Extension (Location +) Products are only available to Advertisers who have a contracted selling Package with Auto Trader (excluding pay as you go customers) and such Package must be at the level of a ‘Standard’ package of higher.
    3. Notwithstanding anything in these Rules, Auto Trader reserves the right to prevent the display of a Home Delivery Advert and/or Home Delivery and Click & Collect Advert (as applicable) in search results on the Auto Trader Platforms where the buyer’s home address is within a minimum radius of the Advertiser’s location, such minimum radius determined by Auto Trader from time to time.
    4. Separate to the Market Extension (Location +) Products, Auto Trader may allow Advertisers to display on their Adverts, at Auto Trader’s sole discretion, indicators of the remote sale options which such Advertisers provide to consumers, which include home delivery and click & collect flags and calls to action. For clarity, and notwithstanding anything in these Rules, such Adverts are not associated with the Market Extension (Location +) Products and such Adverts are not Home Delivery Adverts, Click & Collect Adverts or Home Delivery and Click & Collect Adverts for the purposes of these Rules.

  3. Location + Home Delivery

    1. Advertisers who subscribe to Location + Home Delivery shall be able to advertise Vehicles using Home Delivery Adverts and such Home Delivery Adverts shall appear in search results on the Auto Trader Platforms in connection with each of the Vehicle Location and the Home Delivery Area, subject to and in accordance with these Rules.
    2. Advertisers shall make each Vehicle which is the subject of a Home Delivery Advert available for purchase at the Vehicle Location.
    3. In addition to the requirement at clause 3.2, at the buyer’s election, Advertisers shall deliver each Vehicle sold pursuant to a Home Delivery Advert to the buyer’s home address anywhere within the Home Delivery Area.
    4. Any Vehicle advertised on the Auto Trader Platforms using Location + Home Delivery shall be available for delivery to a buyer’s home address within the Home Delivery Area.
    5. Advertisers shall select the Home Delivery Area by notifying Auto Trader in writing (using contact details specified by Auto Trader). In order for the Advertiser to be eligible for Location + Home Delivery the Home Delivery Area must include at least 3 Regions and one of these Regions must be the Local Region. The Advertiser will have the ability to deselect individual postcode areas within each selected Region.
      6. Each Advertiser using Location + Home Delivery shall:
      1. comply with all laws, regulations, advertising codes, guidelines and any other requirements applicable to the advertising, sale and delivery of any Vehicle pursuant to a Home Delivery Advert (and in particular, but without limitation, the Advertiser shall ensure that it is aware of and complies with its legal obligations in respect of online and/or distance selling (as applicable), which extend additional rights to consumers (for further information, see https://www.gov.uk/online-and-distance-selling-for-businesses));
      2. ensure that the sales price for the Vehicle featured in a Home Delivery Advert is inclusive of all delivery fees;
      3. ensure that each of the Home Delivery Area and the Vehicle Location specified in each Home Delivery Advert is accurate and shall communicate any changes to such Home Delivery Area and Vehicle Location to Auto Trader immediately in writing (using contact details specified by Auto Trader);
      4. ensure that any Vehicle advertised in a Home Delivery Advert shall be delivered to the buyer’s home address within a reasonable period of time following the buyer’s confirmation of purchase (where the buyer has elected to have the Vehicle delivered to its home address);
      5. ensure that it has, at all times, the ability to deliver any Vehicle advertised in a Home Delivery Advert to a buyer’s home address in the Home Delivery Area and shall maintain sufficient resources for that purpose; and
      6. clearly communicate to buyers its returns policy in respect of all Vehicles sold via Home Delivery Adverts, and such returns policy shall, as a minimum, comply with all applicable laws, regulations, advertising codes and guidelines.
      7. Auto Trader shall be entitled to reject or remove any Home Delivery Advert:
      1. which is for the sale of a Vehicle that is already advertised by the Advertiser on the Auto Trader Platforms other than by way of a Home Delivery Advert (with the exception of Auto Trader’s Dealer Websites Product);
      2. where Auto Trader becomes aware of the Advertiser refusing to deliver the relevant Vehicle to a buyer’s home address within the Home Delivery Area; and/or
      3. that does not comply with the Advertising Agreement, these Rules and/or the Advertising Guidelines (e.g. by publishing incorrect mileage or fraudulent Adverts).

  4. Location + Click & Collect

    1. Advertisers who subscribe to Location + Click & Collect shall be able to advertise Vehicles using Click & Collect Adverts and such Click & Collect Adverts shall appear in search results on the Auto Trader Platforms in connection with each of the Vehicle Location and the location of the relevant Advertiser’s Collection Points, subject to and in accordance with these Rules.
    2. Advertisers shall make each Vehicle which is the subject of a Click & Collect Advert available for purchase at the Vehicle Location.
    3. In addition to the requirement at clause 4.2, Advertisers shall ensure that each Vehicle advertised pursuant to a Click & Collect Advert is made available for (i) appraisal by a prospective buyer at, and (ii) collection by the buyer from, the prospective buyer’s/buyer’s (as applicable) selected Collection Point.
    4. Any Vehicle advertised on the Auto Trader Platforms using Location + Click & Collect shall be available for (i) appraisal by a prospective buyer at, and (ii) collection by the buyer from, the Advertiser’s Collection Point(s) which appeared in the applicable search results on the Auto Trader Platforms, and the Advertiser shall comply with Clause 4.2 in ensuring that the Vehicle shall be made available for appraisal at and collection from the prospective buyer’s/buyer’s (as applicable) selected Collection Point.
    5. Advertisers shall specify the Collection Points by notifying Auto Trader of such in writing (using contact details specified by Auto Trader). Irrespective of the location of the specified Collection Points, Advertisers must also select the Local Region as a specified Region for the purposes of the Market Extension (Location +) Products.
      6. Each Advertiser using Location + Click & Collect shall:
      1. comply with all laws, regulations, advertising codes, guidelines and any other requirements applicable to the advertising, sale, movement and collection of any Vehicle pursuant to a Click & Collect Advert (and in particular, but without limitation, the Advertiser shall ensure that it is aware of and complies with its legal obligations in respect of online and/or distance selling (as applicable), which extend additional rights to consumers (for further information, see https://www.gov.uk/online-and-distance-selling-for-businesses));
      2. ensure that the sales price for the Vehicle featured in a Click & Collect Advert is inclusive of all fees and that there shall be no fees charged by the Advertiser to a buyer or prospective buyer for any movement of a Vehicle to a Collection Point (but an Advertiser shall be permitted to request genuine reservation fees and/or deposits in connection with Vehicles which, without prejudice to the generality of Clause 4.6.1, comply with all applicable consumer laws and regulations);
      3. ensure that each of the Vehicle Location and the Collection Point(s) specified in each Click & Collect Advert are accurate and shall communicate any changes to such Collection Point(s) and Vehicle Location to Auto Trader immediately by notifying Auto Trader of such in writing (using contact details specified by Auto Trader);
      4. ensure that any Vehicle advertised in a Click & Collect Advert shall be made available for collection by a buyer from any specified Collection Point within a reasonable period of time following the buyer’s confirmation of purchase (where the buyer has elected to collect the Vehicle from a Collection Point);
      5. ensure that any Vehicle advertised in a Click & Collect Advert shall be made available for appraisal by a prospective buyer at any specified Collection Point within a reasonable period of time following the buyer’s confirmation of appraisal appointment;
      6. ensure that it has, at all times, the ability to move any Vehicle advertised in a Click & Collect Advert to the buyer/prospective buyer’s (as applicable) selected Collection Point and shall maintain sufficient resources for that purpose; and
      7. clearly communicate to buyers and prospective buyers its returns policy in respect of all Vehicles advertised via Click & Collect Adverts, and such returns policy shall, as a minimum, comply with all applicable laws, regulations, advertising codes and guidelines.
      7. Auto Trader shall be entitled to reject or remove any Click & Collect Advert:
      1. which is for the sale of a Vehicle that is already advertised by the Advertiser on the Auto Trader Platforms other than by way of a Click & Collect Advert (with the exception of Auto Trader’s Dealer Websites Product);
      2. where Auto Trader becomes aware of the Advertiser refusing to make any relevant Vehicle available for appraisal by a prospective buyer at, or collection by a buyer from, the buyer’s/prospective buyer’s (as applicable) selected Collection Point; and/or
      3. that does not comply with the Advertising Agreement, these Rules and/or the Advertising Guidelines (e.g. by publishing incorrect mileage or fraudulent Adverts)

  5. Location + Home Delivery and Click & Collect

    1. Advertisers who subscribe to Location + Home Delivery and Click & Collect shall be able to advertise Vehicles using Home Delivery and Click & Collect Adverts and such Home Delivery and Click & Collect Adverts shall appear in search results on the Auto Trader Platforms in connection with each of (i) the Home Delivery Area, (ii) the location of the relevant Advertiser’s Collection Points, and (ii) the Vehicle Location, subject to and in accordance with these Rules.
    2. Advertisers shall make each Vehicle which is the subject of a Home Delivery and Click & Collect Advert available for purchase at the Vehicle Location.
    3. In addition to the requirement at clause 5.2, Advertisers shall, in respect of each Vehicle advertised pursuant to a Home Delivery and Click & Collect Advert: (i) at the buyer’s election either (a) deliver such Vehicle to the buyer at their home address anywhere within the Home Delivery Area, or (b) make available such Vehicle for collection by the buyer from the buyer’s selected Collection Point, and (ii) allow a prospective buyer to appraise the Vehicle at the prospective buyer’s selected Collection Point.
    4. Any Vehicle advertised on the Auto Trader Platforms using Location + Home Delivery and Click & Collect shall be available for (i) at the buyer’s election either (a) delivery to a buyer’s home address within the Home Delivery Area, or (b) collection by the buyer from the Advertiser’s Collection Point(s) which appeared in the applicable search results on the Auto Trader Platforms, and (ii) appraisal by a prospective buyer at the Advertiser’s Collection Point(s) which appeared in the applicable search results on the Auto Trader Platforms.
    5. Advertisers shall specify the Collection Points and select the Home Delivery Area in writing (using contact details specified by Auto Trader). The Home Delivery Area must include at least 3 Regions and one of these Regions must be the Local Region. Irrespective of the location of the specified Collection Points, Advertisers must also select the Local Region as a specified Region for the purposes of the Market Extension (Location +) Products. The Advertiser will have the ability to deselect individual postcode areas within each selected Region to specify in their Home Delivery and Click & Collect Adverts precisely where delivery to a buyer’s home address is not available. However, Home Delivery and Click & Collect Adverts will still appear in search results on the Auto Trader Platforms in connection with such deselected postcode areas when a Collection Point or Vehicle Location is located within the buyer/prospective buyer’s search radius.
      6. Each Advertiser using Location + Home Delivery and Click & Collect shall:
      1. comply with all laws, regulations, advertising codes, guidelines and any other requirements applicable to the advertising, sale, movement, collection and delivery of any Vehicle pursuant to a Home Delivery and Click & Collect Advert (and in particular, but without limitation, the Advertiser shall ensure that it is aware of and complies with its legal obligations in respect of online and/or distance selling (as applicable), which extend additional rights to consumers (for further information, see https://www.gov.uk/online-and-distance-selling-for-businesses));
      2. ensure that a buyer is always able to purchase the Vehicle featured in a Home Delivery and Click & Collect Advert for the advertised sales price (whether that is via delivery to the buyer at their home address within the Home Delivery Area, collection by the buyer from a Collection Point or purchase at the Vehicle Location) and where any additional fee is charged in addition to the sales price for one of these options, such additional fees shall be clearly highlighted to buyers/prospective buyers in the Home Delivery and Click & Collect Advert;
      3. ensure that the Home Delivery Area , Collection Point(s) and Vehicle Location specified in each Home Delivery and Click & Collect Advert are accurate and shall communicate any changes to such Home Delivery Area, Collection Point(s) and/or Vehicle Location to Auto Trader immediately in writing (using contact details specified by Auto Trader);
      4. ensure that any Vehicle advertised in a Home Delivery and Click & Collect Advert shall, where a buyer has elected to collect such Vehicle from a Collection Point, be made available to the buyer for collection from such specified Collection Point within a reasonable period of time following the buyer’s confirmation of purchase;
      5. ensure that any Vehicle advertised in a Home Delivery and Click & Collect Advert shall be made available for appraisal by a prospective buyer at any specified Collection Point within a reasonable period of time following the buyer’s confirmation of appraisal appointment;
      6. ensure that any Vehicle advertised in a Home Delivery and Click & Collect Advert shall, where a buyer has elected to have such vehicle delivered to the buyer’s home address, be delivered to the buyer’s home address within a reasonable period of time following the buyer’s confirmation of purchase;
      7. ensure that it has, at all times, the ability to (i) deliver any Vehicle advertised in a Home Delivery and Click & Collect Advert to a buyer’s home address in the Home Delivery Area and shall maintain sufficient resources for that purpose, and (ii) move any Vehicle advertised in a Home Delivery and Click & Collect Advert to the buyer’s/prospective buyer’s (as applicable) selected Collection Point and shall maintain sufficient resources for that purpose; and
      8. clearly communicate to buyers and prospective buyers its returns policy in respect of all Vehicles advertised via Home Delivery and Click & Collect Adverts, and such returns policy shall, as a minimum, comply with all applicable laws, regulations, advertising codes and guidelines.
      7. Auto Trader shall be entitled to reject or remove any Home Delivery and Click & Collect Advert:
      1. which is for the sale of a Vehicle that is already advertised by the Advertiser on the Auto Trader Platforms other than by way of a Home Delivery and Click & Collect Advert (with the exception of Auto Trader’s Dealer Websites Product);
      2. where Auto Trader becomes aware of the Advertiser refusing to deliver any Vehicle advertised in a Home Delivery and Click & Collect Advert to a buyer’s home address within the Home Delivery Area (where a buyer has elected to have such Vehicle delivered to the buyer’s home address);
      3. where Auto Trader becomes aware of the Advertiser refusing to make any Vehicle advertised in a Home Delivery and Click & Collect Advert available for appraisal by a prospective buyer at, or collection by a buyer (where a buyer has elected to collect such Vehicle from a Collection Point) from, the buyer’s/prospective buyer’s (as applicable) selected Collection Point; and/or
      4. that does not comply with the Advertising Agreement, these Rules and/or the Advertising Guidelines (e.g. by publishing incorrect mileage or fraudulent Adverts).

  6. Charges and Payments

    1. The Charges payable by Advertisers for Market Extension (Location +) Products are set out in an Order Confirmation and/or Order Variation or as otherwise specified by Auto Trader.
    2. The Advertiser shall pay to Auto Trader the Charges in accordance with the Main Advertising Terms and Conditions.

  7. General

    1. Advertisers may cancel any Market Extension (Location +) Products from their Package by providing 30 days’ notice in accordance with the Main Advertising Terms and Conditions.
    2. In the event of a breach of these Rules by any Advertiser, such breach shall be deemed a breach of the Main Advertising Terms and Conditions and Auto Trader be entitled to such rights and remedies available to it thereunder.
    3. Auto Trader reserves the right to amend, modify and/or remove this Product at any point with immediate effect (and Auto Trader shall comply with the Main Advertising Terms and Conditions, as applicable, in such regard).