Terms and Conditions

Independent Package Upgrade Offer for Starter & Basic Package Customers

This Independent Package Upgrade Offer is provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules ("Rules")

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. "Independent Package Upgrade Offer" means the promotion operated by Auto Trader which will allow Qualifying Dealers who sign up during the Sign-Up Period, to upgrade their existing Package to the next Package level up during the Offer Period by paying no additional cost for the Package Upgrade for the first phase of the Offer Period (being up to and including 31st August 2022) and full price for the Package Upgrade for the remaining phase of the Offer Period (being 1st September 2022 to 31st October 2022) (inclusive));
    2. "Offer Period" means the period starting from when the offer is taken up from 1st June 2022 through until 31st October 2022 (inclusive);
    3. "Package Upgrade" means the Qualifying Dealer's upgraded Package as a result of the Qualifying Dealer participating in the Independent Package Upgrade Offer;
    4. "Qualifying Dealers" means Advertisers who:
      1. have been invited by Auto Trader to join the Independent Package Upgrade Offer;
      2. are independent car and van dealers only (excluding Northern Ireland), who currently have no other offer or discount with Auto Trader;
      3. are on a Starter or Basic Package;
      4. meet the downgrade criteria at paragraphs 3 and 4 below; and
      5. have not had their account switched off by Auto Trader for late payment at any time between 1st December 2021 and 1st June 2022; and
    5. "Sign-Up Period" means the period between 1st June 2022 to 30th June 2022 (inclusive).
  2. The Independent Package Upgrade Offer is available to Qualifying Dealers who sign-up for the Independent Package Upgrade Offer during the Sign-Up Period, subject to these Rules. In order for a Qualifying Dealer to participate in the Independent Package Upgrade Offer, all individual retail sites in such Qualifying Dealer's group must comply with these Rules and meet the eligibility criteria set out in these Rules (including, but not limited to, the downgrade criteria at paragraphs 3 and 4). If any individual site in a Qualifying Dealer's independent group is not eligible for the Independent Package Upgrade Offer, the Qualifying Dealer will not be able to participate in the Independent Package Upgrade Offer.
  3. Qualifying Dealers will not be eligible for the Independent Package Upgrade Offer if the Qualifying Dealer has downgraded their Package since 1st March 2022.
  4. In respect of any Qualifying Dealers who participate in the Independent Package Upgrade Offer, if they give notice during the Offer Period to cancel or downgrade their Package Upgrade, they will become ineligible for the Independent Package Upgrade Offer, and any Package Upgrade shall be charged at Auto Trader's standard rate card for the duration of the Offer Period.
  5. Qualifying Dealers who participate in the Independent Package Upgrade Offer shall not be entitled to participate in any other stock and/or Package offers during the Offer Period.
  6. Qualifying Dealers who participate in the Independent Package Upgrade Offer must not downgrade their contracted stock volume after 1st June 2022. Any downgrade of stock will remove eligibility for the offer.
  7. Participating in the Independent Package Upgrade Offer constitutes a permanent change to the respective Qualifying Dealer's Advertising Agreement, and the Independent Package Upgrade Offer is deemed a formal upgrade to the Qualifying Dealer's Package in accordance with Main Advertising Terms and Conditions until the end of the Offer Period. Accordingly, and for the avoidance of doubt, the standard downgrade and cancellation notice requirements set out in the Main Advertising Terms and Conditions shall apply following the commencement of the Offer Period, provided that any such notice given during the Offer Period will take effect no earlier than the end of the Offer Period.
  8. Qualifying Dealers cannot advertise stock on behalf of a third party.
  9. Qualifying Dealers shall ensure that individual sites within their group who are eligible for the Independent Package Upgrade Offer shall comply with these Rules, and such Qualifying Dealers shall be primarily liable for such individual sites in connection with these Rules.
  10. Qualifying Dealers on the Basic package who choose to participate in the Independent Package Upgrade Offer will not be able to return to the Basic package at the end of the Offer Period and will have the option to remain on Standard or downgrade to Starter.
  11. If, during the Offer Period, the Qualifying Dealer fails to pay any invoice when it falls due and, as a result, Auto Trader suspends the Qualifying Dealer's advertising account, then the Qualifying Dealer will be deemed to have forfeited the Independent Package Upgrade Offer and Auto Trader reserves the right to charge the Qualifying Dealer the full price for the Package Upgrade during the whole Offer Period (meaning that the Qualifying Dealer will be required to retrospectively pay the higher rate in respect of any months where it has benefitted from the Package Upgrade).
  12. Any associated costs will be detailed via order confirmation and invoice.
  13. Communication regarding the Independent Package Upgrade Offer may be received via email, Portal or from your Account Manager.
  14. Auto Trader reserves the right to allow or refuse to allow any Qualifying Dealer to participate in the Independent Package Upgrade Offer at its sole discretion.
  15. Auto Trader reserves the right to amend, modify or remove this Independent Package Upgrade Offer at any point with immediate effect.