Terms and Conditions

Auto Trader Connect

Advertiser Business Rules

Last updated: 20th December 2021

Please read these Rules carefully as they govern the payment of fees directly by you for the receipt of Data from the Auto Trader Connect Products which are licensed to you by Auto Trader Limited (“Auto Trader”). Auto Trader shall notify you of any changes to these Rules from time to time in accordance with the Main Advertising Terms & Conditions.

These Rules are provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

If you have a direct agreement with Auto Trader for Auto Trader Connect Products, that agreement will apply to the licence by Auto Trader to you of Auto Trader Connect, in place of these Rules.

These Rules apply where a third party integrates with Auto Trader to access the Auto Trader Connect Products on your behalf, in order to allow you access to the Data.

  1. Definitions

    1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:

      “Auto Trader Connect” means Auto Trader’s application programming interface licensed by Auto Trader to the Integrator System Provider which is used to access the Auto Trader Connect Products and Data;

      “Auto Trader Connect Licence Agreement” means a contract direct between the Integrator System Provider and Auto Trader, under which the Integrator System Provider agrees to facilitate access to the Auto Trader Connect Products and Data for the Advertiser (via the Integrator System);

      “Auto Trader Connect Products” means the Auto Trader Connect products/services to which the Integrator System Provider facilitates access to for some of its advertiser customers including the Advertiser, under an Auto Trader Connect Licence Agreement which may include some or all of the following: (a) Auto Trader Connect – Retail Essentials (b) Auto Trader Connect - Advert Search, (c) Auto Trader Connect - Retail Metrics and Valuations; and (d) Auto Trader Connect – Vehicle Check;

      “Data” means any data that is provided or surfaced to the Advertiser via the Auto Trader Connect Products;

      “DID” means Auto Trader’s internal dealer identification number;

      “Integrator System” means the Integrator System Provider’s stock management or vehicle record system or other such application where the Data is stored, which may include dealer management system software (where applicable);

      “Integrator System Provider” means a customer of Auto Trader (being the third party nominated by the Advertiser as its integrator) who facilitates access to the Auto Trader Connect Products and Data for the Advertiser via the Integrator System;

      “Licence” means the licence granted to the Advertiser by Auto Trader for use of the Data derived via the Auto Trader Connect Products as more particularly described in clause 2 and any supplemental licence conditions pertaining to particular Data as required from time to time (including, for the avoidance of doubt, the Vehicle Check Conditions, where applicable), and subject to any further terms set out in these Rules;

      “Licence Fees” means the fees due for the Licence to access the Auto Trader Connect Products and Data and for the use of the services under the Auto Trader Connect Licence Agreement, which the Advertiser will pay directly to Auto Trader (where applicable) in accordance with these Rules;

      “Minimum Subscription Period” means: (i) where an Advertiser subscribes to the following Auto Trader Connect Products: Auto Trader Connect - Advert Search, the minimum period for which the Advertiser must subscribe to that Auto Trader Connect Product, shall be 90 days; and/or (ii) where the Advertiser subscribes to Auto Trader Connect - Retail Metrics & Valuations, the minimum period for which the Advertiser must subscribe to that Auto Trader Connect Product, shall be 6 months;

      “Rules” means the terms and conditions set out in these Business Rules;

      “Term” has the meaning given in clause 7.1;

      “Territory” means the United Kingdom (comprising of England, Scotland, Wales and Northern Ireland) and the Republic of Ireland;

      “Vehicle Check Conditions” means the conditions at: https://trade.autotrader.co.uk/terms-and-conditions/vehicle-check, which also apply to these Rules where the Auto Trader Connect Products include Auto Trader Connect – Vehicle Check; and

      “VRM” means the registration mark of a vehicle.

  2. LICENCE AND USE OF THE DATA

    1. Pursuant to these Rules, Auto Trader grants to the Advertiser the Licence, being a non-exclusive, non-transferable and revocable licence to access and use the Data for its own business purposes, for the Term and in respect of the Territory, subject to and in accordance with the terms of these Rules.
    2. The Licence is granted to the Advertiser in consideration of payment of the Licence Fees by the Advertiser, such Licence Fees to be paid directly by the Advertiser to Auto Trader in accordance with clause 5.
    3. Notwithstanding any other provision of these Rules, the Advertiser’s use of the Data shall be limited to the display the Data and associated functionality within the Advertiser’s own internal software interface only and the Advertiser shall not be permitted to export the Data in any other manner (such as by way of an application programming interface or data feeds) except as expressly permitted at clause 2.4).
    4. The Advertiser shall be permitted to export Data to third parties for the purposes of displaying such Data either in an advertising platform or in a stock management system only and provided that such export is limited to only the elements of the Data which constitute the Advertiser’s own stock advertising records (and excluding Valuations, Vehicle Metrics, Response Metrics (jn each case as part of Auto Trader Connect: Retail Essentials or Auto Trader Connect: Retail Metrics & Valuations (as applicable)) and Auto Trader Connect: Vehicle Check). The Customer may only export price indicator flags in the Customer’s own application or consumer facing website, but not otherwise. The Advertiser shall not be permitted to export any other elements of the Data save as expressly permitted in this clause or specifically agreed in writing by Auto Trader.
    5. The Advertiser shall not:
      1. use or allow the use of the Data via a consumer facing website or application (or other consumer facing platform) in connection with the provision of the following Auto Trader Connect Products: Valuations excluding part exchange valuation, Vehicle Metrics, Response Metrics (in each case as part of Auto Trader Connect: Retail Essentials or Auto Trader Connect: Retail Metrics & Valuations (as applicable)) and Auto Trader Connect: Vehicle Check; or
      2. commercialise (that is sell, rent, trade or lease) the Data or any part thereof or share Data with a third party not expressly permitted under these Rules or the Auto Trader Connect Licence Agreement.
    6. The Advertiser acknowledges and agrees that where the Data is altered, edited, enhanced or supplemented by the Advertiser in whole or in part in any way whatsoever, it shall be deemed to be “Modified Data” and the following clauses shall apply:
      1. save as set out in clause 2.6.2, Modified Data shall be deemed to be Data for the purposes of these Rules, such that the terms of these Rules shall apply to such Modified Data, meaning that the Advertiser may not do anything with the Modified Data that is outside the scope permitted under the Licence (including selling, licensing or other commercialisation); and
      2. notwithstanding clause 2.6.1 above, Auto Trader shall have no responsibility for such Modified Data and no liability to the Advertiser in respect of the use of such Modified Data by the Advertiser. The Advertiser must not represent to its customers that any Modified Data is Auto Trader data.
  3. PRODUCT SPECIFIC TERMS
    1. Auto Trader Connect: Retail Essentials: Auto Trader Connect: Retail Essentials is a Product which is automatically added to all advertiser agreements and packages. Notwithstanding anything to the contrary in the Main Advertising Terms & Conditions, Auto Trader Connect: Retail Essentials cannot be cancelled by an Advertiser or otherwise removed from an advertiser agreement or package by the Advertiser.
    2. Auto Trader Connect: Vehicle Check: If the Advertiser is receiving the Auto Trader Connect: Vehicle Check API Product pursuant to the Licence, the Advertiser acknowledges and agrees that it agrees to and has accepted the Vehicle Check Conditions.
    3. Auto Trader Connect: Retail Metrics & Valuations and Response Metrics: If the Advertiser is receiving the Auto Trader Connect: Retail Metrics & Valuations and Response Metrics (as part of Auto Trader Connect: Retail Essentials) API Products pursuant to the Licence, the Advertiser agrees to ensure that:
      1. any display of valuation data within its internal software interface is accompanied at all times by “Auto Trader Retail” , “Auto Trader Trade”, “Auto Trader Private” or “Auto Trader Part Exchange” (as applicable)” branding (or such other terminology as may be determined by Auto Trader from time to time), such branding to be approved by Auto Trader in advance (and such approval shall not be unreasonably withheld or delayed);
      2. Auto Trader’s written approval of the visual display of any data returned as part of the API Products: Auto Trader Connect: Retail Metrics & Valuations and Response Metrics (as part of Auto Trader Connect: Retail Essentials) within Advertiser’s systems is obtained to ensure that the correct Auto Trader branding and visuals are used; and
      3. Auto Trader shall be granted access to the system or display of the system when required to monitor how the data returned as part of the Auto Trader Connect: Retail Metrics & Valuations’ and Response Metrics (as part of Auto Trader Connect: Retail Essentials) API Products is being used by the Advertiser.
    4. Auto Trader Connect: Advert Search: If the Advertiser is receiving the Auto Trader Connect: Advert Search API Product pursuant to the Licence, Auto Trader only acts as an intermediary to provide finance quotes against the Advertiser’s vehicles in line with agreements made directly with third parties who are the source of that finance information. Auto Trader is not responsible or liable for such finance data nor is Auto Trader liable for errors or omissions in the finance data returned by the API. Further, Auto Trader is not responsible or liable in the event that finance details are returned for non FCA-authorised firms.
    5. Auto Trader Connect: Retail Essentials (Taxonomy): If the Advertiser is receiving the taxonomy as part of the Auto Trader Connect: Retail Essentials API Product pursuant to the Licence, any taxonomy Data accessed via the Auto Trader Connect: Retail Essentials API Product should be used only in connection with the identification of vehicles for sourcing and creation and management of stock records and for no other purpose.
  4. INTEGRATOR SYSTEM PROVIDER
    1. It is the Advertiser’s responsibility to:
      1. inform Auto Trader who its Integrator System Provider is, and if Auto Trader agrees it will allow the Integrator System Provider access to the Auto Trader Connect Products, subject to entering into an Auto Trader Connect Licence Agreement with the Integrator System Provider; and
      2. ensure it has all necessary agreements in place with the Integrator System Provider to enable the provision of the Integrator System by the Integrator System Provider to the Advertiser.
    2. In the event that the Advertiser wishes to change its Integrator System Provider, it shall contact its Auto Trader Account Manager to discuss facilitating this change.
  5. LICENCE FEES AND PAYMENT
    1. Licence Fees will be payable where indicated as part of the Advertiser’s package, or as purchased separately from Auto Trader. Where applicable, the terms of this clause 5 will apply.
    2. In consideration of the Licence granted to the Advertiser, the Advertiser shall pay directly to Auto Trader the Licence Fees. Payment of the Licence Fees shall be made in accordance with the payment terms set out in the Main Advertising Terms & Conditions.
    3. Auto Trader may from time to time make available new features, improvements and/or add-ons, in respect of which there may be additional fees payable. To the extent that they are implemented by the Integrator System Provider and any such additional fees constitute an increase to the Licence Fees payable by Advertiser, notice of such increase shall be provided in accordance with the Main Advertising Terms & Conditions.
    4. Auto Trader shall charge the Advertiser the Licence Fee on a monthly basis in respect of access to each of the Auto Trader Connect Products for the DID which is applied to the Advertiser, it being acknowledged that the Advertiser may have more than one DID applied to it (and will be charged accordingly). Unless otherwise agreed, where multiple API credentials are required the Licence Fee per DID will be multiplied to reflect the number of API credentials “key” and “secret” requested.
    5. The Licence Fees are exclusive of VAT which shall be payable by the Advertiser in addition.
    6. The Licence Fees may change depending on the number of Advertisers (it being acknowledged that the Advertiser may have more than one DID applied to it and will be charged accordingly) who are provided with access to the Auto Trader Connect Products each month.
  6. INTELLECTUAL PROPERTY RIGHTS
    1. The Advertiser acknowledges that Auto Trader and/or its licensors own all Intellectual Property Rights in Auto Trader Connect and the Data and no ownership in the same is granted to the Advertiser.
    2. The Advertiser shall not use any logos or branding of Auto Trader (or any other Intellectual Property Rights) without Auto Trader’s express written consent and, if such consent is granted the Advertiser agrees to comply with any guidelines as to the use of the same.
    3. The Advertiser shall notify Auto Trader immediately if it becomes aware of any unauthorised use or access to the Intellectual Property Rights in Auto Trader Connect, any Auto Trader Connect Products and/or Data by any third party and if there is any claim by a third party that Auto Trader Connect, any Auto Trader Connect Products and/or Data infringes the Intellectual Property Rights of a third party.
  7. TERM AND TERMINATION
    1. The Licence will continue for the term under the Auto Trader Connect Licence Agreement, and subject to the Minimum Subscription Periods, unless terminated earlier under these Rules or the Main Advertising Terms & Conditions (the “Term”).
    2. After the expiry of all Minimum Subscription Periods, where applicable, either Party may terminate the Licence granted under these Rules (or any one or more licences for the Auto Trader Connect Products) for any reason by giving 30 days’ written notice (subject to clause 3.1).
    3. Upon termination of the Licence in accordance with these Rules, for any reason, the Advertiser shall no longer be entitled to use the Auto Trader Connect Products and Auto Trader will be entitled to terminate the Advertiser’s use of the same, with immediate effect.
    4. Any termination of the Licence shall be without prejudice to any other rights or remedies a Party may be entitled to under these Rules or at law and shall not affect any accrued rights or liabilities of either Party nor the coming into or continuance in force of any provision in these Rules which is expressly or by implication intended to come into force on or after such termination.
  8. LIABILITY
    1. Auto Trader will use its reasonable endeavours to provide the Auto Trader Connect Products and access to the Data without corruption or errors and Auto Trader uses good industry standard practices to reduce the risk of any transfer without corruption or errors or harmful computer code. However, this does not remove any responsibility of the Advertiser to carry out their own checks on the Data to ensure that it contains no corruption, errors or harmful computer code.
    2. The Advertiser acknowledges and agrees that the Data is comprised of data provided by third parties which it would not be possible or commercially reasonable for Auto Trader to guarantee. The provision of the Data also involves statistical analysis and modelling which may be affected by circumstances beyond Auto Trader’s control and which by its nature cannot be guaranteed. Auto Trader therefore provides the Data ‘as is’ and gives no representation or warranty regarding the accuracy or completeness of such Data. Auto Trader’s sole obligation is to accurately reflect the Data provided to it by third parties. Auto Trader accepts no liability for the Data including for infringement of any third party Intellectual Property Rights.
    3. The Data is not intended to be used as the sole basis for any business decision, and the Advertiser acknowledges that it is prudent to use, and it is responsible for using, the Data as one of a number of factors in its decision-making process, and for determining those other factors. The Advertiser acknowledges and agrees that it is solely responsible for the use of the Data. In particular, Auto Trader shall not be liable for:
      1. any inaccuracy, incompleteness or other error in the Data which arises as a result of data provided to Auto Trader by the Advertiser, the Integrator System Provider or any third party; or
      2. any failure of the Auto Trader Connect Products or Data to achieve any particular result or outcome for the Advertiser.
    4. The Advertiser acknowledges and agrees that the supply of Data to the Advertiser via the Auto Trader Connect Products is reliant in part on the Integrator System Provider and Auto Trader will not be liable for any acts or omissions of the Integrator System Provider. Auto Trader has no liability to the Advertiser if it suspends or terminates access to the Auto Trader Connect Products due to the act or omission of the Integrator System Provider or if the Auto Trader Connect Licence Agreement terminates or expires for any reason.
  9. GENERAL
    1. In the event of a breach of these Rules by any Advertiser, such breach shall be deemed a breach of the Main Advertising Terms & Conditions and Auto Trader will be entitled to such rights and remedies available to it thereunder.
    2. Auto Trader reserves the right to amend, modify, remove and/or extend Auto Trader Connect at any point with immediate effect.
    3. Auto Trader may modify these Rules from time to time on giving at least 15 days’ notice in accordance with our Main Advertising Terms & Conditions.