Auto Trader Retailer Awards 2019
Watch our webinar from 1 August 2019 to learn valuable insight from our mystery shopping program; learn what half of sales executives are failing to do during the forecourt visit and how you can be a winner next year.
How we select the winners
The seven prestigious categories are designed to recognise those retailers showing excellence both on and offline, with the winners determined by analysis of all 13,000 UK retailers and millions of data points, an in‐depth mystery shopping programme, or an independent panel of judges.
Comprehensive mystery shopping programme
Retailer of the Year
Our most prestigious award, designed to recognise the very best of the automotive retail industry. We looked for retailers that not only provide exceptional customer experience at every step of the car buying journey, but also demonstrate best practice across every aspect of their business. The winners of this award are quite simply, the best of the best.
Digital Excellence Award
A celebration of the industry’s very best digital forecourts, assessed by car buyers through visiting the dealer’s website.
Customer Experience Award
Recognising retailers who offer the very best end-to-end customer experience both online and offline.
Customer Choice Award
Based on analysis of all reviews left on Auto Trader to see who consumers rate and who engages best with reviewers.
Business Initiative of the Year
Recognising retailers that have shaped their business to respond to consumer needs, judged by a panel of expert judges.
Rising Star Award
Searching for the future legends of the industry set to shape and inspire it for years to come.
People & Culture Award
Awarding businesses who put people first, creating a dynamic, open and diverse work space.
Why is it important to link vehicle demonstration to customer needs?
What key task are over half of sales execs failing to do? Download our infographic to find out some key steps to creating an excellent customer journey.Download