Price Indicator


The Price Indicator system is a simple way for consumers to determine whether the car they are looking at is a good deal or not.

Adverts on Auto Trader will be labelled as having a Great Price, Good Price or Priced Low in comparison to similar cars.

Good Price

Priced with the market or slightly above

Great Price

Priced slightly below the market

Low Price

Priced much lower than the market

Frequently asked questions

The indicators are determined by comparing car prices against our market valuations.

The calculations are based on:

  • Make
  • Model
  • Derivative
  • Age
  • Mileage; and
  • Optional extras

We combine and analyse data from over 500,000 trade used car listings every day. Price Indicators are based on the live market today; what car receives a Great Price indicator today, might not tomorrow depending on what other vehicles have entered or exited the market.

Price Indicators are not guaranteed. If your pricing is aligned to the latest market prices, you are more likely to get a Price Indicator.

A 'No Analysis' indicator is only visible to you and will not show on your advertisements.

There are three main reasons why you might see a 'No Analysis' indicator:

  1. No Valuation
    We are unable to provide a valuation for a car, and therefore cannot provide a Price Indicator
  2. Not enough data
    Cars where we don't currently have enough competitor information for your specific vehicle
  3. Excluded cars
    • Cars under £1,500 and over £50,000
    • Very new cars e.g. anything under 300 miles and 6 months old
    • Cars over 15 years old
    • Cat CID (repaired vehicles that were written off)
    • Imports and new cars

Adding additional specification will affect the Price Indicator, as it generates an ‘adjusted retail price’ for that vehicle.

Customers with Retail Check or Retail Accelerator will be able to see this ‘adjusted retail price’, whereas customers without these products will only see the ‘average market price’.

Go to Products

Yes, for Retail Check and Retail Accelerator users, the Price Indicator will update immediately.

If you do not use Retail Check or Retail Accelerator, the price will adjust, but the Price Indicator will disappear from whilst these updates take place. The Price Indicator will then update automatically, with a delay of around 15 minutes whilst it is refreshed in your adverts. This is to ensure car buyers do not view misleading information at any point.