Take your brand new vehicles out of hiding

The best way to reach new car buyers

73% of all time spent searching on automotive websites happens on Auto Trader 1
10x more time is spent on Auto Trader vs all manufacturer websites combined 2
3 out of 4 buyers are open to buying a brand new car 3

Your new cars on the Auto Trader home page

When you list new cars on Auto Trader, we’ll include them in our latest brand new car deals section just below the search box on our homepage. With 55 million visits to Auto Trader a month, you can’t get that exposure anywhere else. 4

Our new car audience has tripled in under 12 months, and continues to grow

Buyers love the way we display pre-haggled prices for new cars. It gives them confidence that they’re getting good value and removes any apprehension over haggling. Adopting this approach also means that you can replicate your showroom pricing strategy for the UK’s largest online audience of car buyers. 5

…1.4m unique buyers viewed brand new vehicles on Auto Trader in June alone 6
…21 unique buyers view each new car advertised on Auto Trader 7
…74% of car buyers think of Auto Trader when buying a new car 8

The right buyer for the right car, at the right price

From early June, we’re launching a multi-million pound TV campaign which will reach 74% of UK adults. Targeting new car buyers, it will help drive an even greater number of new car buyers to Auto Trader, so make sure your new cars are listed with us to benefit. 9

Boosting aftersales and repeat business

3 out of 4 buyers say they’d be willing to pay slightly more for the convenience and reassurance of buying from a local retailer 10, so being able to target buyers on your doorstep not only makes sense, it also maximises your opportunities for aftersales and repeat business.

Auto Trader New Car Awards

Our biggest-ever New Car Awards in May recognised the best new cars across 19 categories, based on the opinions of 63,000 recent buyers. Buyers love seeing award winners to help them choose their next car, and we provide a link from the winning reviews directly to relevant new car deals on Auto Trader. If you’re retailing a winner, make sure it’s advertised to benefit from this extra interest.

No change to your rate until at least January 2021, guaranteed.

As a thank you for advertising with us, we’re guaranteeing there will be no change to your monthly subscription fee for advertising brand new vehicles until at least January 2021, please not this only applies if you are subscribed to advertise new vehicles before 1st January 2020. If at any stage you cancel your subscription, you will no longer qualify for the guarantee. If you have any questions, please contact your Account Manager.

When I see a lead come through from Auto Trader, I’m as much expecting it to be for a brand new car as I am a used car. Brand Manager, Wrexham Volkswagen - March 2019


1 ComScore MMX® Multi-Platform, UK, Total Minutes, July to December 2018. Auto Trader compared to the following competitor set: autoexpress.co.uk, gumtree. com - motors, piston heads, topgear.com, parkers.co.uk, motors.co.uk, whatcar.com, carwow.co.uk, exchangeandmart.co.uk, eBay motors UK, vcars.co.uk, CarGurus.com, raccars.co.uk, trusteddealers.co.uk and carsnip.com.

2 ComScore MMX® Multi-Platform, UK, Average Monthly Minutes, February 2018 to February 2019, Automotive – Manufacturer Category.

3 Auto Trader Car Buyers Report

4 ComScore MMX® Multi-Platform, UK, average monthly cross-platform visits, January to December 2018.

5 Hitwise, September 2018.

6 Google Analytics data for June 2019.

7 Auto Trader internal analysis of Google Analytics, unique people on average viewing each brand new with a saving on the MRRP car per week.

8 Auto Trader Brand Tracker, February 2019.

9 Google Analytics data for the period 1st August 2018 to 31st March 2019.

10 Auto Trader market research, January 2019, sample of 1,003 recent new car buyers.