Best practice to help you optimise your online forecourt

As we navigate our way through unprecedented times due to Coronavirus, we’re doing what we can to support you. With people spending more time at home, ensuring your adverts are as engaging as possible is essential. Here’s some top tips to help you connect with potential buyers through your online forecourt.


Advertising best practice

Whilst there’s no secret formula to success, following best practice can help you get ahead. There are four key areas to focus on which we’ve detailed in this guide.

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Photography & video guide

Great images are an easy way to attract buyers to your ads. You can add up to 100 images and a video of your vehicles.

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Tools to help you price to market

Increase forecourt profits by spending less time researching and pricing your cars. Retail Check uses Auto Trader’s unrivalled used car expertise to instantly appraise how well a car will sell on your forecourt and reveals the right pricing to secure a swift and profitable sale.

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Reviews build trust

93% of consumers say online reviews impact their purchase decision. They give other car buyers the confidence to buy from your dealership because they can see what kind of experience others have had with your business.

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Live Chat & Text help buyers connect with you

Connect & communicate with potential buyers anywhere, anytime with Auto Trader Text and Live Chat.

How to set up Chat and Text

Top tips for Text

Top tips for Chat


Calls

Make sure your phone number is correct. Click the ‘Account’ tab in your Auto Trader Portal, then click ‘Call settings’ to update anything necessary.

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Make the most of your Profile Page

Profile Pages help you showcase your brand on Auto Trader. They increase the prominence of reviews to help you build trust with buyers and advertise all your stock.

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Make the most of your leads

Research shows that 30% of leads are never contacted. Here’s some tips to help you convert leads into sales.

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General advice

If your business hours have changed or if you’ve made any amendments to your policies around customer contact, be sure to update your customers through your website, social media pages and Auto Trader adverts.

As we continue to navigate through these challenging times we will continue to closely monitor the advice coming from the Department of Health and will keep in contact with you over the coming days and weeks.