“I certainly wouldn’t recommend i-Control to our competitors, no, I don’t want them to have it!”

Ian Godbold

Marketing & CRM Director at Cambria Automobiles PLC

“Not only does the market intelligence that i-Control offers bring me a degree of science to my car valuations and pricing, it has also proved very useful when negotiating part-exchange deals with my customers. I have successfully used it so often, that we call it “The i-Control Close” within the business!”

Citygate Volkswagen

“I particularly like the speed and accuracy that i-Control gives me when assessing the purchase and retail price of any car. I find the values generally accurate, and have used them to good advantage when dealing with a customer in negotiating the part-exchange price. Knowing the desirability of a car before I purchase is also a great advantage that i-Control gives me, that nothing else can.”

Roy Taylor

Lifestyle Ford Redhill

“I have been using i-Control for a number of months now, and I have had several instances where the specific use of its market intelligence has led me to sell cars at a higher price than I would normally have done. Therefore, the extra profit generated has been gained as a result of i-Control.”

Daryl Pimbley

Humphries & Parks Mitsubishi

“I always use i-Control to manage the price of my forecourt. For example, I sold a Toyota Verso to a customer who eventually cancelled the deal. When I re-advertised it, i-Control showed me that the market was now more buoyant for this car, and I advertised it £400 more than it had previously sold for, and we sold it again inside 3 days at the higher price.”

James Stone

Jemca Toyota

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