Researching and Choosing
Auto Trader is the leading platform for searching for vans and the search criteria chosen is very different between SMEs and personal buyers
Personal buyers are more likely to prioritise features as they might with a car purchase, but practicalities still remain at the top of the list of “must-haves” for both types of buyer.
Although these practicalities are straightforward to communicate, there are still a list of pain points experienced throughout the process. SMEs experience of these pain points is far lower, suggesting a familiarity with the task that personal buyers might not have.
To find out more about these pain points and the other insights from this research, watch our Van Buyer Report webinar, where we discuss how you can provide buyers with additional support and reassurance to help them through the process