Van Buyer Research

Van Buyer Report March 2021

After a year of unprecedented demand for LCVs, Auto Trader’s latest research investigates van buyer motivations, their considerations, and the pain points they encounter along the van buying journey, all to provide you with insights to help you succeed in this rapidly growing market.

Overall, the process is a positive one, but buying a van isn’t as straightforward as people initially think. It’s much more complex than a linear journey, involving a number of “jobs” that the buyer needs to accomplish.

Buyers underestimate the number of jobs to be done

Number of jobs to be done:
How many things would be on your list? / How many did you do when you bought?

Buyers underestimate the number of jobs to be done

See the report in detail

To hear Nick King present the research findings, along with details of how you can use the insights to maximise your exposure, get your vans noticed and build long-lasting relationships with your customers, watch the Van Buyer Report webinar.