Van Buyer Research

Van Buyer Report March 2021

After a year of unprecedented demand for LCVs, Auto Trader’s latest research investigates van buyer motivations, their considerations, and the pain points they encounter along the van buying journey, all to provide you with insights to help you succeed in this rapidly growing market.

Overall, the process is a positive one, but buying a van isn’t as straightforward as people initially think. It’s much more complex than a linear journey, involving a number of “jobs” that the buyer needs to accomplish.

Buyers underestimate the number of jobs to be done

See the report in detail

Getting Started

What triggers a van buyer to purchase and how long is the process?

Researching & Choosing

What difficulties do buyers experience along the way?

Deciding & Buying

How can the relationships you build help secure future success?

To hear Nick King present the research findings, along with details of how you can use the insights to maximise your exposure, get your vans noticed and build long-lasting relationships with your customers, watch the Van Buyer Report webinar.