Getting Started
Two thirds of buyers are regularly browsing, and personal buyers in particular consider a van for a long time before being triggered into the purchase process.
Percentage who agree / strongly agree with the statement: I regularly browse online at different vans, even if I am not specifically looking to purchase.
And what triggers them to buy is highly unpredictable, consisting mostly of changes of circumstance or a want rather than a need
What were the main reasons that made you start thinking about buying the van?
Whereas the triggers for SMEs are much more predictable, linked to business needs
What were the main reasons that made you start thinking about buying the van?
But once triggered, the majority of both types of buyer completes their purchase within two months – with more than a third in just one month
The choice list is extremely short with half of SMEs only considering one or two vans and only 12% considering multiple brands. Personal buyers are much more open minded, but only 43% are considered lots of brands.
Roughly how many different vans (makes or models) did you consider when you started looking / doing research?
Which of the below best describes your last van buying experience?
And SMEs are far less likely to change direction throughout the process – fewer than half amend their initial decisions.
Did any of the below change from when you first started thinking about buying a van, to the van you actually bought?
Previous experience is the key anchor point for the majority, although personal buyers have a much broader range of influences – including advertising
When looking for a van, did you have any specific vans in mind, when starting your search, that you were comparing against?
71% of personal buyers, 58% of SMEs. Comparing to a previous van (net)
Although Diesel remains the most considered for familiar reasons including the running costs and distance travelled, although there is a strong intention among both personal buyers and SMEs to switch to a plug-in van in the next 5 years
Which of the following fuel types did you consider / are you considering?
Top 3 Percent
How long before you buy / own your first electric hybrid van?
To find out more about our research, watch our Van Buyer Report webinar.