Terms and Conditions


‘Promoted’ provides Dealers with the opportunity for their Advertisements to be displayed in a prime position on the search results page. The position will be clearly marked with the words ‘Promoted’.

This product is provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

  1. Definitions
    1. ‘Promoted’ refers to the position of an advert which appears on the Auto Trader search results pages cross-platform (including website for desktops and mobiles, and mobile apps) for cars, vans and bike customers.
    2. ‘Paid Advertising’ refers to display and lead generation positions of an advert which appear on Auto Trader search results pages cross-platform.
    3. ‘Live Stock’ means stock which is currently live and being advertised on autotrader.co.uk.
  2. Business Rules
    1. ‘Promoted’ is only available to Car, Van and Bike Dealers only who have an Advanced or Premium Package with Auto Trader.
    2. ‘Promoted’ cannot be purchased as a standalone product.
    3. The position of the advert may vary by platform, depending on other qualifying Paid Advertising’ which may appear.
    4. Auto Trader cannot guarantee that an advertisement will appear in a specific number of searches or generate a specific number of ad views across each platform.
  3. Charges & Payments
    1. ‘Promoted’ is inclusive of any charges payable for the Advanced or Premium Package.
  4. Cancellations
    1. Cancellations for this product are subject to 30 days’ notice, as outlined in the Main Advertising Terms and Conditions.