Terms and Conditions

Auto Trader Market Extension (Centrally Held Stock): Business Rules (“Rules”)

These Rules apply to Auto Trader's ‘Market Extension (Centrally Held Stock)’ products which consist of ‘Home Delivery (Centrally Held Stock)’, ‘Click & Collect (Centrally Held Stock)’ and ‘Home Delivery with Click & Collect (Centrally Held Stock)’ (together the “Market Extension (Centrally Held Stock) Products”). The Market Extension (Centrally Held Stock) Products enable an Advertiser’s Adverts to appear in search results on the Auto Trader Platforms (i) in connection with selected geographical regions in respect of the Advertiser’s delivery of vehicles to buyers’ home addresses in such geographical regions, and/or (ii) in connection with the Advertiser’s physical retail locations for the purposes of prospective buyers appraising vehicles at, and buyers collecting vehicles from, such locations.

Please read these Rules in conjunction with the Main Advertising Terms & Conditions, which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to these Rules.

  1. Definitions
    1. Click & Collect Advert: means an Advert which is to be placed on the Auto Trader Platforms by the Advertiser for the sale of a Vehicle which (i) can be fulfilled by collection of the Vehicle by the buyer from the buyer’s selected Collection Point, and (ii) allows a prospective buyer to appraise the Vehicle at the prospective buyer’s selected Collection Point;
    2. Click & Collect (Centrally Held Stock): means the Product provided by Auto Trader which enables an Advertiser’s Click & Collect Advert to appear in search results on the Auto Trader Platforms in connection with the location of the Advertiser’s Collection Points;
    3. Collection Point: means a physical retail location operated by the Advertiser, which is notified by the Advertiser to Auto Trader in writing (using contact details specified by Auto Trader), from which a prospective buyer can appraise, and a buyer can collect, a Vehicle advertised pursuant to a Click & Collect Advert or a Home Delivery with Click & Collect Advert (as applicable);
    4. Home Delivery Advert: means an Advert which is to be placed on the Auto Trader Platforms by the Advertiser for the sale of a Vehicle which will be fulfilled by delivery to the buyer at their home address within the Home Delivery Area;
    5. Home Delivery Area: means the aggregate Regions selected by the Advertiser in writing (using contact details specified by Auto Trader) which represent the geographical areas in connection with which the Advertiser’s Home Delivery Advert or Home Delivery with Click & Collect Advert (as applicable) will appear in search results on the Auto Trader Platforms, and to which the Advertiser will be required to deliver a Vehicle sold pursuant to a Home Delivery Advert or a Home Delivery with Click & Collect Advert (as applicable);
    6. Region: means each of the 10 geographical regions which Auto Trader has divided mainland Britain into for the purposes of Market Extension (Centrally Held Stock);
    7. Home Delivery (Centrally Held Stock): means the Product provided by Auto Trader which enables an Advertiser’s Home Delivery Advert to appear in search results on the Auto Trader Platforms in connection with the Home Delivery Area;
    8. Home Delivery with Click & Collect Advert: means an Advert which is to be placed on the Auto Trader Platforms by the Advertiser for the sale of a Vehicle which (i) can be fulfilled by, at the buyer’s election, either (a) delivery to the buyer at their home address within the Home Delivery Area, or (b) collection by the buyer from the buyer’s selected Collection Point, and (ii) allows a prospective buyer to appraise the Vehicle at the prospective buyer’s selected Collection Point;
    9. Home Delivery with Click & Collect (Centrally Held Stock): means the Product provided by Auto Trader which enables an Advertiser’s Home Delivery with Click & Collect Advert to appear in search results on the Auto Trader Platforms in connection with both (i) the Home Delivery Area, and (ii) the location of the Advertiser’s Collection Points; and
    10. Vehicles: means cars and vans.
  2. Market Extension (Centrally Held Stock) Products
    1. Advertisers shall be able to subscribe to one of the Market Extension (Centrally Held Stock) Products and the provisions of this Clause 2 shall apply to each of the Market Extension (Centrally Held Stock) Products.
    2. The Market Extension (Centrally Held Stock) Products are only available to Advertisers who have a contracted selling package with Auto Trader (excluding pay as you go customers).
    3. With the exception of advertising by way of Auto Trader’s ‘Dealer Websites’ Product which is permitted, any Vehicle advertised on the Auto Trader Platforms using a Market Extension (Centrally Held Stock) Product must be advertised solely using such Market Extension (Centrally Held Stock) Product and must not be advertised by the Advertiser in any other manner on the Auto Trader Platforms (such as by way of advertising the Vehicle using a different selling Package).
    4. Notwithstanding anything in these Rules, Auto Trader reserves the right to prevent the display of a Home Delivery Advert and/or Home Delivery with Click & Collect Advert (as applicable) in search results on the Auto Trader Platforms where the buyer’s home address is within a minimum radius of the Advertiser’s location, such minimum radius determined by Auto Trader from time to time.
    5. Separate to the Market Extension (Centrally Held Stock) Products, Auto Trader may allow Advertisers to display on their Adverts, at Auto Trader’s sole discretion, indicators of the remote sale options which such Advertisers provide to consumers, which include home delivery and click & collect flags and calls to action. For clarity, and notwithstanding anything in these Rules, such Adverts are not associated with the Market Extension (Centrally Held Stock) Products and such Adverts are not Home Delivery Adverts, Click & Collect Adverts or Home Delivery with Click & Collect Adverts for the purposes of these Rules.
  3. Home Delivery (Centrally Held Stock)
    1. Advertisers who subscribe to Home Delivery (Centrally Held Stock) shall be able to advertise Vehicles using Home Delivery Adverts and such Home Delivery Adverts shall appear in search results on the Auto Trader Platforms in connection with the Home Delivery Area, subject to and in accordance with these Rules.
    2. Advertisers shall deliver each Vehicle sold pursuant to a Home Delivery Advert to the prospective buyer’s home address anywhere within the Home Delivery Area.
    3. Any Vehicle advertised on the Auto Trader Platforms using Home Delivery (Centrally Held Stock) shall be available for delivery to a buyer’s home address within the Home Delivery Area.
    4. Advertisers shall select the Home Delivery Area by notifying Auto Trader in writing (using contact details specified by Auto Trader) and in order for the Advertiser to be eligible for Home Delivery (Centrally Held Stock) the Home Delivery Area must include at least 6 Regions. The Advertiser will have the ability to deselect individual postcode areas within each selected Region.
    5. Each Advertiser using Home Delivery (Centrally Held Stock) shall:
      1. comply with all laws, regulations, advertising codes, guidelines and any other requirements applicable to the advertising, sale and delivery of any Vehicle pursuant to a Home Delivery Advert (and in particular, but without limitation, the Advertiser shall ensure that it is aware of and complies with its legal obligations in respect of online and/or distance selling (as applicable), which extend additional rights to consumers (for further information, see https://www.gov.uk/online-and-distance-selling-for-businesses ));
      2. ensure that the sales price for the Vehicle featured in a Home Delivery Advert is inclusive of all delivery fees;
      3. ensure that the Home Delivery Area specified in each Home Delivery Advert is accurate and shall communicate any changes to such Home Delivery Area to Auto Trader immediately in writing (using contact details specified by Auto Trader);
      4. ensure that no Home Delivery Advert offers or advertises the delivery of a Vehicle outside of the Home Delivery Area;
      5. ensure that any Vehicle advertised in a Home Delivery Advert shall be delivered to the buyer’s home address within a reasonable period of time following the buyer’s confirmation of purchase;
      6. ensure that it has, at all times, the ability to deliver any Vehicle advertised in a Home Delivery Advert to a buyer’s home address in the Home Delivery Area and shall maintain sufficient resources for that purpose; and
      7. clearly communicate to buyers its returns policy in respect of all Vehicles sold via Home Delivery Adverts, and such returns policy shall, as a minimum, comply with all applicable laws, regulations, advertising codes and guidelines.
    6. Auto Trader shall be entitled to reject or remove any Home Delivery Advert:
      1. which is for the sale of a Vehicle that is already advertised by the Advertiser on the Auto Trader Platforms other than by way of a Home Delivery Advert (with the exception of Auto Trader’s Dealer Websites Product);
      2. where Auto Trader becomes aware of the Advertiser refusing to deliver the relevant Vehicle to a buyer’s home address within the Home Delivery Area; and/or
      3. that does not comply with the Advertising Agreement, these Rules and/or the Advertising Guidelines (e.g. by publishing incorrect mileage or fraudulent Adverts).
  4. Click & Collect (Centrally Held Stock)
    1. Advertisers who subscribe to Click & Collect (Centrally Held Stock) shall be able to advertise Vehicles using Click & Collect Adverts and such Click & Collect Adverts shall appear in search results on the Auto Trader Platforms in connection with the location of the relevant Advertiser’s Collection Points, subject to and in accordance with these Rules.
    2. Advertisers shall ensure that each Vehicle advertised pursuant to a Click & Collect Advert is made available for (i) appraisal by a prospective buyer at, and (ii) collection by the buyer from, the prospective buyer’s/buyer’s (as applicable) selected Collection Point.
    3. Any Vehicle advertised on the Auto Trader Platforms using Click & Collect (Centrally Held Stock) shall be available for (i) appraisal by a prospective buyer at, and (ii) collection by the buyer from, the Advertiser’s Collection Point(s) which appeared in the applicable search results on the Auto Trader Platforms, and the Advertiser shall comply with Clause 4.2 in ensuring that the Vehicle shall be made available for appraisal at and collection from the prospective buyer’s/buyer’s (as applicable) selected Collection Point.
    4. Advertisers shall specify the Collection Points by notifying Auto Trader of such in writing (using contact details specified by Auto Trader).
    5. Each Advertiser using Click & Collect (Centrally Held Stock) shall:
      1. comply with all laws, regulations, advertising codes, guidelines and any other requirements applicable to the advertising, sale, movement and collection of any Vehicle pursuant to a Click & Collect Advert (and in particular, but without limitation, the Advertiser shall ensure that it is aware of and complies with its legal obligations in respect of online and/or distance selling (as applicable), which extend additional rights to consumers (for further information, see https://www.gov.uk/online-and-distance-selling-for-businesses ));
      2. ensure that the sales price for the Vehicle featured in a Click & Collect Advert is inclusive of all fees and that there shall be no fees charged by the Advertiser to a buyer or prospective buyer for any movement of a Vehicle to a Collection Point (but an Advertiser shall be permitted to request genuine reservation fees and/or deposits in connection with Vehicles which, without prejudice to the generality of Clause 4.5.1, comply with all applicable consumer laws and regulations);
      3. ensure that the Collection Point(s) specified in each Click & Collect Advert are accurate and shall communicate any changes to such Collection Point(s) to Auto Trader immediately by notifying Auto Trader of such in writing (using contact details specified by Auto Trader);
      4. ensure that no Click & Collect Advert offers or advertises the collection of a Vehicle other than from a Collection Point;
      5. ensure that any Vehicle advertised in a Click & Collect Advert shall be made available for collection by a buyer from any specified Collection Point within a reasonable period of time following the buyer’s confirmation of purchase;
      6. ensure that any Vehicle advertised in a Click & Collect Advert shall be made available for appraisal by a prospective buyer at any specified Collection Point within a reasonable period of time following the buyer’s confirmation of appraisal appointment;
      7. ensure that it has, at all times, the ability to move any Vehicle advertised in a Click & Collect Advert to the buyer/prospective buyer’s (as applicable) selected Collection Point and shall maintain sufficient resources for that purpose; and
      8. clearly communicate to buyers and prospective buyers its returns policy in respect of all Vehicles advertised via Click & Collect Adverts, and such returns policy shall, as a minimum, comply with all applicable laws, regulations, advertising codes and guidelines.
    6. Auto Trader shall be entitled to reject or remove any Click & Collect Advert:
      1. which is for the sale of a Vehicle that is already advertised by the Advertiser on the Auto Trader Platforms other than by way of a Click & Collect Advert (with the exception of Auto Trader’s Dealer Websites Product);
      2. where Auto Trader becomes aware of the Advertiser refusing to make any relevant Vehicle available for appraisal by a prospective buyer at, or collection by a buyer from, the buyer’s/prospective buyer’s (as applicable) selected Collection Point; and/or
      3. that does not comply with the Advertising Agreement, these Rules and/or the Advertising Guidelines (e.g. by publishing incorrect mileage or fraudulent Adverts).
  5. Home Delivery with Click & Collect (Centrally Held Stock)
    1. Advertisers who subscribe to Home Delivery with Click & Collect (Centrally Held Stock) shall be able to advertise Vehicles using Home Delivery with Click & Collect Adverts and such Home Delivery with Click & Collect Adverts shall appear in search results on the Auto Trader Platforms in connection with both (i) the Home Delivery Area, and (ii) the location of the relevant Advertiser’s Collection Points, subject to and in accordance with these Rules.
    2. Advertisers shall, in respect of each Vehicle advertised pursuant to a Home Delivery with Click & Collect Advert: (i) at the buyer’s election either (a) deliver such Vehicle to the buyer at their home address anywhere within the Home Delivery Area, or (b) make available such Vehicle for collection by the buyer from the buyer’s selected Collection Point, and (ii) allow a prospective buyer to appraise the Vehicle at the prospective buyer’s selected Collection Point.
    3. Any Vehicle advertised on the Auto Trader Platforms using Home Delivery with Click & Collect (Centrally Held Stock) shall be available for (i) at the buyer’s election either (a) delivery to a buyer’s home address within the Home Delivery Area, or (b) collection by the buyer from the Advertiser’s Collection Point(s) which appeared in the applicable search results on the Auto Trader Platforms, and (ii) appraisal by a prospective buyer at the Advertiser’s Collection Point(s) which appeared in the applicable search results on the Auto Trader Platforms.
    4. Advertisers shall specify the Collection Points and select the Home Delivery Area in writing (using contact details specified by Auto Trader). The Advertiser will have the ability to deselect individual postcode areas within each selected Region to specify in their Home Delivery with Click & Collect Adverts precisely where delivery to a buyer’s home address is not available. However, Home Delivery with Click & Collect Adverts will still appear in search results on the Auto Trader Platforms in connection with such deselected postcode areas when a Collection Point is located within the buyer/prospective buyer’s search radius.
    5. Each Advertiser using Home Delivery with Click & Collect (Centrally Held Stock) shall:
      1. comply with all laws, regulations, advertising codes, guidelines and any other requirements applicable to the advertising, sale, movement, collection and delivery of any Vehicle pursuant to a Home Delivery with Click & Collect Advert (and in particular, but without limitation, the Advertiser shall ensure that it is aware of and complies with its legal obligations in respect of online and/or distance selling (as applicable), which extend additional rights to consumers (for further information, see https://www.gov.uk/online-and-distance-selling-for-businesses ));
      2. ensure that a buyer is always able to purchase the Vehicle featured in a Home Delivery with Click & Collect Advert for the advertised sales price (whether that is via delivery to the buyer at their home address within the Home Delivery Area, or collection by the buyer from a Collection Point) and where any additional fee is charged in addition to the sales price for one of these options, such additional fees shall be clearly highlighted to buyers/prospective buyers in the Home Delivery with Click & Collect Advert;
      3. ensure that the Home Delivery Area and the Collection Point(s) specified in each Home Delivery with Click & Collect Advert are accurate and shall communicate any changes to such Home Delivery Area and/or the Collection Point(s) to Auto Trader immediately in writing (using contact details specified by Auto Trader);
      4. ensure that no Home Delivery with Click & Collect Advert offers or advertises the (i) delivery of a Vehicle outside of the Home Delivery Area and/or (ii) the collection of a Vehicle other than from a Collection Point;
      5. ensure that any Vehicle advertised in a Home Delivery with Click & Collect Advert shall, where a buyer has elected to collect such Vehicle from a Collection Point, be made available to the buyer for collection from such specified Collection Point within a reasonable period of time following the buyer’s confirmation of purchase;
      6. ensure that any Vehicle advertised in a Home Delivery with Click & Collect Advert shall be made available for appraisal by a prospective buyer at any specified Collection Point within a reasonable period of time following the buyer’s confirmation of appraisal appointment;
      7. ensure that any Vehicle advertised in a Home Delivery with Click & Collect Advert shall, where a buyer has elected to have such vehicle delivered to the buyer’s home address, be delivered to the buyer’s home address within a reasonable period of time following the buyer’s confirmation of purchase;
      8. ensure that it has, at all times, the ability to (i) deliver any Vehicle advertised in a Home Delivery with Click & Collect Advert to a buyer’s home address in the Home Delivery Area and shall maintain sufficient resources for that purpose, and (ii) move any Vehicle advertised in a Home Delivery with Click & Collect Advert to the buyer’s/prospective buyer’s (as applicable) selected Collection Point and shall maintain sufficient resources for that purpose; and
      9. clearly communicate to buyers and prospective buyers its returns policy in respect of all Vehicles advertised via Home Delivery with Click & Collect Adverts, and such returns policy shall, as a minimum, comply with all applicable laws, regulations, advertising codes and guidelines.
    6. Auto Trader shall be entitled to reject or remove any Home Delivery with Click & Collect Advert:
      1. which is for the sale of a Vehicle that is already advertised by the Advertiser on the Auto Trader Platforms other than by way of a Home Delivery with Click & Collect Advert (with the exception of Auto Trader’s Dealer Websites Product);
      2. where Auto Trader becomes aware of the Advertiser refusing to deliver any Vehicle advertised in a Home Delivery with Click & Collect Advert to a buyer’s home address within the Home Delivery Area (where a buyer has elected to have such Vehicle delivered to the buyer’s home address);
      3. where Auto Trader becomes aware of the Advertiser refusing to make any Vehicle advertised in a Home Delivery with Click & Collect Advert available for appraisal by a prospective buyer at, or collection by a buyer (where a prospective buyer has elected to collect such Vehicle from a Collection Point) from, the buyer’s/prospective buyer’s (as applicable) selected Collection Point; and/or
      4. that does not comply with the Advertising Agreement, these Rules and/or the Advertising Guidelines (e.g. by publishing incorrect mileage or fraudulent Adverts).
  6. Charges and Payments
    1. The Charges payable by Advertisers for Market Extension (Centrally Held Stock) Products are set out in an Order Confirmation and/or Order Variation or as otherwise specified by Auto Trader.
    2. The Advertiser shall pay to Auto Trader the Charges in accordance with the Main Advertising Terms & Conditions.
  7. General
    1. Advertisers may cancel any Market Extension (Centrally Held Stock) Products from their Package by providing 30 days’ notice in accordance with the Main Advertising Terms & Conditions.
    2. In the event of a breach of these Rules by any Advertiser, such breach shall be deemed a breach of the Main Advertising Terms & Conditions and Auto Trader be entitled to such rights and remedies available to it thereunder.
    3. Auto Trader reserves the right to amend, modify and/or remove this Product at any point with immediate effect (and Auto Trader shall comply with the Main Advertising Terms & Conditions, as applicable, in such regard).