Terms and Conditions

Independent Stock Offer

Business Rules (“Rules”)

This Independent Stock Offer is provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. “Average Stock Level” means the average monthly amount of stock which a Qualifying Dealer has contracted for under their Advertising Agreement, calculated as of the 1st of October.
    2. “Bargain Advert” means an Advertisement of a vehicle which is advertised for sale by the Advertiser for a price less than £1,500.
    3. “Independent Stock Offer” means the promotion operated by Auto Trader which consists of the following stages:
      1. “Stage 1” which allows Qualifying Dealers, for the period commencing on 29th November 2019 and ending on 23rd January 2020, to advertise double their Contracted Stock Level; and
      2. “Stage 2” which allows Qualifying Dealers who took part in the Stage 1 promotion for the duration of such promotion, to opt in to a further period commencing on 24th January 2020 and ending on 30th April 2020, during which they will be permitted to purchase additional stock at a 50% discount when compared with their current contracted stock rate under their Adverting Agreement;
    4. “Minimum Qualifying Stock Level” means all stock that a Qualifying Dealer holds under its Adverting Agreement as 1st October 2019.
    5. “Qualifying Dealers” means Advertisers who are independent car and van dealers only (including in Northern Ireland), who currently have no other offer or discount applied to their accounts with Auto Trader (including but not limited to the Bargain Standard Package Trial).
  2. Qualifying Dealers will be responsible for adding any additional vehicles which it becomes entitled to as part of the Independent Stock Offer either through Portal or via a stock feed.
  3. Qualifying Dealers will no longer qualify for the Independent Stock Offer if they downgrade their level of contracted stock within their package between 1st October 2019 and 30th April 2020 such that is falls below the Minimum Qualifying Stock Level. In such circumstances, Qualifying Dealers will no longer qualify for the Independent Stock Offer effective immediately, and any stock in excess of their current contracted stock level will be immediately removed effective from Auto Trader’s receipt of the Qualifying Dealer’s downgrade request.
  4. In the event a Qualifying Dealer requests a downgrade to the level of contracted stock within their Package as described at paragraph 3 above, they will not be eligible for the Independent Stock Offer at any point in future regardless of any subsequent Package upgrade.
  5. In the event that a Qualifying Dealer participating in the Independent Stock Offer requests a downgrade after the start of Stage 1, the offer will be removed immediately at the point of downgrade request.
  6. Qualifying Dealers can upgrade the amount of stock they have contracted for under their Adverting Agreement at any point during Stage 1 and the amount of additional stock will be automatically doubled.
  7. Unless notified otherwise by their Auto Trader account manager, Qualifying Dealers who sign up to the Independent Stock Offer Stage 1 shall be automatically opted in to Stage 2 in accordance with paragraph 9 below. In respect of any Qualifying Dealer who is notified by their Auto Trader Account Manager that they will not be automatically opted in to Stage 2 in accordance with paragraph 9, or any Qualifying Dealer who hasn’t signed up to the Independent Stock Offer during Stage 1, such Qualifying Dealers shall remain eligible for Stage 2 and must opt in before 31st January 2020 to participate in Stage 2.
  8. If the Qualifying Dealer has been notified by their Auto Trader account manager that paragraph 9 will not apply, and that they will not be automatically opted in to Stage 2, immediately following Stage 1 of the Independent New Business Stock Offer, Qualifying Dealers’ stock levels will revert to the level of stock they have contracted for under their Adverting Agreement unless an order is submitted to Auto Trader for a new increased stock volume. Any associated costs will be detailed via order confirmation and invoice.
  9. Unless otherwise notified by an Auto Trader account manager, immediately following the end of Stage 1, the amount of stock the Qualifying Dealer is originally contracted to under their Advertising Agreement shall be automatically increased to the total amount of stock that they have advertised on Auto Traders platform during the period 13th – 17th January 2020, and such additional stock in excess of the Qualifying Dealer’s original contracted amount of stock shall no longer be free of charge and shall be charged on a 50% basis for the duration of Stage 2 effective from 24th January 2020. This means that the amount of stock the Qualifying Dealer is contracted to under their Advertising Agreement shall be automatically increased with effect from 24th January 2020 to include the additional free stock utilised during Stage 1 (but that such additional stock shall be charged on a 50% basis for the duration of Stage 2). From 1st May 2020, in the event that the Qualifying Dealer wishes to downgrade the amount of stock it is contracted to under its Advertising Agreement or cancel its Advertising Agreement it may do so in accordance with the Main Advertising Terms and Conditions. Any associated costs will be detailed via order confirmation and invoice.
  10. Qualifying Dealers who opt in to Stage 2 can change their 50% discounted stock amount at any time during Stage 2 of the offer by confirming with their Account Manager.
  11. Qualifying Dealers who opt in to Stage 2 can cancel their 50% discounted stock at any time during Stage 2, but once cancelled they will be unable to opt back in to Stage 2 at a later date.
  12. Immediately following the end of Stage 2, the additional discounted stock purchased during Stage 2 shall be automatically added to the amount of stock the Qualifying Dealer is originally contracted to under their Advertising Agreement and such additional stock shall no longer be discounted and shall be charged on a full price basis effective from 1st May 2020. This means that the amount of stock the Qualifying Dealer is contracted to under their Advertising Agreement shall be automatically increased with effect from 1st May 2020 to include the additional stock purchased during Stage 2. From 1st May 2020, in the event that the Qualifying Dealer wishes to downgrade the amount of stock it is contracted to under its Advertising Agreement or cancel its Advertising Agreement it may do so in accordance with the Main Advertising Terms and Conditions. Any associated costs will be detailed via order confirmation and invoice.
  13. Qualifying Dealers who cancel their Auto Trader Package at any point following the 1st October 2019 and subsequently sign up to a new Package will not be eligible for either this Independent Stock Offer or the Independent New Business Offer.
  14. In the event that there are any charges payable to Auto Trader by a Qualifying Dealer which remain unpaid beyond the specified due date (as determined in accordance with the Main Advertising Terms and Conditions), such Qualifying Dealer will no longer qualify for the Independent Stock Offer with immediate effect.
  15. Communication regarding the Independent Stock Offer will be via email, Portal and SMS.
  16. Qualifying Dealers cannot advertise stock in connection with the Independent Stock Offer on behalf of a third party or another dealer.
  17. Auto Trader reserves the right to amend, modify or remove this Independent Stock Offer at any point with immediate effect.