Terms and Conditions

Independent Package Upgrade Offer

This Independent Package Upgrade Offer is provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules ("Rules")

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. "Independent Package Upgrade Offer" means the promotion operated by Auto Trader which will allow Qualifying Dealers who sign up during the Sign-Up Period, to upgrade their existing Package to the next Package level up during the Offer Period at a 50% discount (by paying no additional cost for the Package Upgrade for the first two months of the Offer Period and full price for the Package Upgrade for the next two months of the Offer Period);
    2. "Offer Period" means the period starting from when the offer is taken up from 1st April 2022 (or 21st April for NI customers) through until 31st August 2022 (inclusive);
    3. "Package Upgrade" means the Qualifying Dealer's upgraded Package as a result of the Qualifying Dealer participating in the Independent Package Upgrade Offer;
    4. "Qualifying Dealers" means Advertisers who:
      1. have been invited by Auto Trader to join the Independent Package Upgrade Offer;
      2. are independent car and van dealers only (including in Northern Ireland), who currently have no other offer or discount with Auto Trader;
      3. are on a Standard, Enhanced or Super Package; and
      4. meet the downgrade criteria at paragraphs 3 and 4 below; and
    5. "Sign-Up Period" means the period between 1st April 2022 to 30th April 2022 (inclusive).
  2. The Independent Package Upgrade Offer is available to Qualifying Dealers who sign-up for the Independent Package Upgrade Offer during the Sign-Up Period, subject to these Rules. In order for a Qualifying Dealer to participate in the Independent Package Upgrade Offer, all individual retail sites in such Qualifying Dealer's group must comply with these Rules and meet the eligibility criteria set out in these Rules (including, but not limited to, the downgrade criteria at paragraphs 3 and 4). If any individual site in a Qualifying Dealer's independent group is not eligible for the Independent Package Upgrade Offer, the Qualifying Dealer will not be able to participate in the Independent Package Upgrade Offer.
  3. Qualifying Dealers will not be eligible for the Independent Package Upgrade Offer if the Qualifying Dealer has given notice to cancel or downgrade its Package on or after 1st January 2022.
  4. In respect of any Qualifying Dealers who participate in the Independent Package Upgrade Offer, if they give notice during the Offer Period to cancel or downgrade their Package Upgrade, they will become ineligible for the Independent Package Upgrade Offer, and any Package Upgrade shall be charged at Auto Trader's standard rate card for the duration of the Offer Period.
  5. Qualifying Dealers who participate in the Independent Package Upgrade Offer shall not be entitled to participate in any other stock and/or Package offers during the Offer Period.
  6. Qualifying Dealers who participate in the Independent Package Upgrade Offer must not downgrade their contracted stock volume after 1st April 2022. Any downgrade of stock will remove eligibility for the offer.
  7. Participating in the Independent Package Upgrade Offer constitutes a permanent change to the respective Qualifying Dealer's Advertising Agreement, and the Independent Package Upgrade Offer is deemed a formal upgrade to the Qualifying Dealer's Package in accordance with Main Advertising Terms and Conditions until the end of the Offer Period. Accordingly, and for the avoidance of doubt, the standard downgrade and cancellation notice requirements set out in the Main Advertising Terms and Conditions shall apply following the commencement of the Offer Period , provided that any such notice will take place no earlier than the end of the Offer Period.
  8. Qualifying Dealers cannot advertise stock on behalf of a third party.
  9. Qualifying Dealers shall ensure that individual sites within their group who are eligible for the Independent Package Upgrade Offer shall comply with these Rules, and such Qualifying Dealers shall be primarily liable for such individual sites in connection with these Rules.
  10. Any associated costs will be detailed via order confirmation and invoice.
  11. Communication regarding the Independent Package Upgrade Offer may be received via email, Portal or from your Account Manager.
  12. Auto Trader reserves the right to allow or refuse to allow any Qualifying Dealer to participate in the Independent Package Upgrade Offer at its sole discretion.
  13. Auto Trader reserves the right to amend, modify or remove this Independent Package Upgrade Offer at any point with immediate effect.