Terms and Conditions

Independent New Business Stock Offer

This Independent New Business Stock Offer is provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules (“Rules”)

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. “Independent New Business Stock Offer” means the promotion operated by Auto Trader which consists of the following stages:
      1. “Stage 1 Stock Level” means the total amount of stock which a Qualifying Dealer has advertised on Auto Trader’s Platforms during the period 17th January 2020 to 23rd January 2020 (inclusive), which shall include, for the avoidance of doubt, all stock which the Qualifying Dealer advertises free of charge as part of Stage 1;
      2. “Stage 1” which allows Qualifying Dealers, for the period commencing on 14th October 2019 and ending on 23rd January 2020, to advertise double the amount of stock they sign up to under their Adverting Agreement which is entered into by the Qualifying Dealer during this period; and
      3. “Stage 2” which allows Qualifying Dealers (who may or may not have participated in Stage 1) who sign up to an Advertising Agreement by 24th January 2020 (or continue to remain signed up to an Advertising Agreement from Stage 1) with Auto Trader and advertise a minimum of 50% of their forecourt stock volume as of 24th January 2020 pursuant to such Advertising Agreement, to purchase additional stock at a 50% discount between 24th January 2020 and 30th April 2020 (and such 50% discount shall remain applied to such additional stock purchased until 30th April 2020);
    2. “Qualifying Dealers” means Advertisers who:
      1. are independent car and van dealers only (including in Northern Ireland);
      2. have not previously entered into an Advertising Agreement in the 3 months prior to the commencement of Stage 1; and
      3. Sign up for a “Basic” package or higher under their new Advertising Agreement.
  2. Qualifying Dealers will be responsible for adding any additional vehicles which it becomes entitled to as part of the Independent New Business Stock Offer either through Portal or via a stock feed.
  3. Qualifying Dealers will no longer qualify for the Independent New Business Stock Offer if they cancel their Advertising Agreement or downgrade the amount of stock they are contracted to as part of their Advertising Agreement at any time during Stage 1 or Stage 2 of the Independent New Business Stock Offer. Any additional stock advertised as part of the Independent New Business Stock Offer will be immediately removed at the point the Qualifying Dealer notifies Auto Trader of such cancellation or downgrade request.
  4. In the event a Qualifying Dealer downgrades the amount of stock they are contracted to as described at paragraph 3 above, they will not be eligible for the Independent New Business Stock Offer at any point in the future regardless of any subsequent Package or stock upgrades.
  5. Qualifying Dealers can upgrade the amount of stock they have contracted for under their Adverting Agreement at any point during Stage 1 and the amount of additional stock available will be increased for the remainder of Stage 1.
  6. Unless notified otherwise by their Auto Trader account manager, Qualifying Dealers who sign up to the Independent New Business Stock Offer during Stage 1 shall be automatically opted in to Stage 2 in accordance with paragraph 9 below. In respect of any Qualifying Dealer who is notified by their Auto Trader Account Manager that they will not be automatically opted in to Stage 2 in accordance with paragraph 9, or any Qualifying Dealer who hasn’t signed up to the Independent New Business Stock Offer during Stage 1, such Qualifying Dealers shall remain eligible for Stage 2 and must opt in before 24th January 2020 to participate in Stage 2.
  7. If the Qualifying Dealer has been notified by their Auto Trader account manager that paragraph 9 will not apply, and that they will not be automatically opted in to Stage 2, immediately following Stage 1 of the Independent New Business Stock Offer, Qualifying Dealers’ stock levels will revert to the level of stock they have contracted for under their Adverting Agreement unless an order is submitted to Auto Trader for a new increased stock volume. Any associated costs will be detailed via order confirmation and invoice.
  8. Unless otherwise notified by an Auto Trader account manager, immediately following the end of Stage 1, the amount of stock the Qualifying Dealer is originally contracted to under their Advertising Agreement shall be automatically increased to the Stage 1 Stock Level, and such additional stock in excess of the Qualifying Dealer’s original contracted amount of stock shall no longer be free of charge and shall be charged on a 50% basis for the duration of Stage 2 effective from 24th January 2020. This means that the amount of stock the Qualifying Dealer is contracted to under their Advertising Agreement shall be automatically increased with effect from 24th January 2020 to include the additional free stock utilised during Stage 1 (but that such additional stock shall be charged on a 50% basis for the duration of Stage 2). From 1st May 2020, in the event that the Qualifying Dealer wishes to downgrade the amount of stock it is contracted to under its Advertising Agreement or cancel its Advertising Agreement it may do so in accordance with the Main Advertising Terms and Conditions. Any associated costs will be detailed via order confirmation and invoice.
  9. Qualifying Dealers who sign up to an Advertising Agreement during Stage 2 of the Independent New Business Stock Offer can change their 50% discounted stock amount at any time during this stage of the offer by confirming with their Account Manager.
  10. Qualifying Dealers who sign up to an Advertising Agreement during Stage 2 of the Independent New Business Stock Offer can cancel their 50% discounted stock at any time during this stage of the offer, but once cancelled they will be unable to opt back in to Stage 2 at a later date.
  11. Immediately following the end of Stage 2, the additional discounted stock purchased during Stage 2 shall be automatically added to the amount of stock the Qualifying Dealer is originally contracted to under their Advertising Agreement and such additional stock shall no longer be discounted and shall be charged on a full price basis effective from 1st May 2020. This means that the amount of stock the Qualifying Dealer is contracted to under their Advertising Agreement shall be automatically increased with effect from 1st May 2020 to include the additional stock purchased during Stage 2. From 1st May 2020, in the event that the Qualifying Dealer wishes to downgrade the amount of stock it is contracted to under its Advertising Agreement or cancel its Advertising Agreement it may do so in accordance with the Main Advertising Terms and Conditions. Any associated costs will be detailed via order confirmation and invoice.
  12. Qualifying Dealers who cancel their Auto Trader Package at any point during Stage 1 or Stage 2 and subsequently sign up to a new Package will not be eligible for this Independent New Business Stock Offer.
  13. In the event that there are any Charges payable to Auto Trader by a Qualifying Dealer which remain unpaid beyond the specified due date (as determined in accordance with the Main Advertising Terms and Conditions), such Qualifying Dealer will no longer qualify for the Independent New Business Stock Offer with immediate effect.
  14. Communication regarding the Independent New Business Stock Offer will be via email, Portal and SMS.
  15. Qualifying Dealers cannot advertise stock in connection with the Independent New Business Stock Offer on behalf of a third party or another dealer.
  16. Auto Trader reserves the right to amend, modify or remove this Independent New Business Stock Offer at any point with immediate effect.

Website Offer

  1. As part of the Independent New Business Stock Offer, Qualifying Dealers can also benefit from a 26-week, Dealer Website offer (pursuant to which Auto Trader shall allow the Qualifying Dealer to use a Dealer Website, subject to and in accordance with the Dealer Websites Business Rules located at https://trade.autotrader.co.uk/terms-and-conditions/dealer-websites) as follows:
    1. The Dealer Website will be free for an initial 13 weeks from the date that a Qualifying Dealer’s account goes live.
    2. Immediately following the end of the initial 13-week period. The cost of the Dealer Website will automatically increase to 50% (£59.60 + VAT) a month for a further 13 weeks.
    3. Immediately following the end of the second 13 week period, the full monthly cost (£119 +VAT) of the Dealer Website will be automatically added to the Qualifying Dealer’s Advertising Agreement unless a request to remove this from their Advertising Agreement is submitted to Auto Trader before the end of the 26 week offer period. This means that the Qualifying Dealer’s Advertising Agreement shall be automatically upgraded following such second 13 week period to include the Dealer Website product. Following such second 13 week period, in the event that the Qualifying Dealer wishes to remove the Dealer Website product from its Advertising Agreement or cancel its Advertising Agreement in its entirety it may do so in accordance with the Main Advertising Terms and Conditions and the Dealer Websites Business Rules located at https://trade.autotrader.co.uk/terms-and-conditions/dealer-websites).