Terms and Conditions

Independent New Business Stock Offer

This Independent New Business Stock Offer is provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules (“Rules”)

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. “Independent New Business Stock Offer” means the promotion operated by Auto Trader which consists of the following stages:
      1. “Stage 1” which allows Qualifying Dealers who sign up to an Advertising Agreement with Auto Trader between 1st November 2018 and 24th January 2019, to advertise double the amount of stock they sign up to under their Adverting Agreement; and
      2. “Stage 2” which allows Qualifying Dealers (who may or may not have participated in Stage 1) who sign up to an Advertising Agreement (or continue to remain signed up to an Advertising Agreement from Stage 1) with Auto Trader for a minimum of 50% of their forecourt stock volume between 25th January 2019 and 1st February 2019, to purchase additional stock at a 50% discount (and such 50% discount shall remain applied to such additional stock purchased between 25th January 2019 and 1st February 2019 until 30th April 2019); and
    2. “Qualifying Dealers” means new Advertisers who are Independent car and van dealers only (including in Northern Ireland), who haven’t had an Advertising Agreement with Auto Trader within the 3 months prior to 1st November 2018.
  2. Qualifying Dealers will be responsible for adding any additional vehicles which it becomes entitled to as part of the Independent New Business Stock Offer either through Portal or via a stock feed.
  3. Qualifying Dealers will no longer qualify for the Independent New Business Stock Offer if they downgrade the amount of stock they are contracted to as part of their Advertising Agreement during Stage 1 or Stage 2 of the Independent New Business Stock Offer. Any additional stock advertised as part of the Independent New Business Stock Offer will be immediately removed.
  4. In the event a Qualifying Dealer downgrades the amount of stock they are contracted to as described at paragraph 3 above, they will not be eligible for the Independent New Business Stock Offer at any point in the future regardless of any subsequent Package or stock upgrades.
  5. Qualifying dealers who cancel their Additional Bargain Adverts at any point during Stage 1 or Stage 2 of the offer, will no longer qualify for the Independent New Business Stock Offer.
  6. Qualifying Dealers can upgrade the amount of stock they are contracted to as part of their Advertising Agreement at any point during Stage 1 and the amount of additional stock will be automatically doubled for the remainder of Stage 1.
  7. Qualifying Dealers who sign up to the Independent New Business Stock Offer during Stage 1 are eligible for Stage 2 and must opt in to be part of Stage 2 before 1st February 2019. Qualifying Dealers who haven’t signed up to the Independent New Business Stock Offer during Stage 1 are also eligible for Stage 2 and may opt in to be part of Stage 2 at any time during Stage 2.
  8. Immediately following the end of Stage 1 of the Independent New Business Stock Offer:
    1. the contracted stock amount will revert to the amount of stock the Qualifying Dealer is contracted to under their Advertising Agreement, unless an order is submitted to Auto Trader for a new increased stock amount.
    2. Any associated costs will be detailed via order confirmation and invoice.
  9. Qualifying Dealers who sign up to an Advertising Agreement during Stage 2 of the Independent New Business Stock Offer can change their 50% discounted stock amount at any time during this stage of the offer by confirming with their Account Manager.
  10. Immediately following the end of Stage 2 of the Independent New Business Stock Offer on the 1st February 2019:
    1. the contracted stock amount will continue unamended with the 50% discount continuing to be applied until 30th April 2019 only in respect of the additional stock purchased between 25th January 2019 and 1st February 2019.
    2. Any associated costs will be detailed via order confirmation and invoice.
  11. On the 30th April 2019, the Qualifying Dealer’s contracted stock shall revert to the amount of stock the Qualifying Dealer is contracted to under their Advertising Agreement unless an order is submitted to Auto Trader for a new increased stock amount.
  12. Qualifying Dealers who sign up to an Advertising Agreement during Stage 2 of the Independent New Business Stock Offer can cancel their 50% discounted stock at any time during this stage of the offer, but once cancelled they will be unable to opt back in to Stage 2 at a later date.
  13. Qualifying Dealers who cancel their Auto Trader Package at any point during Stage 1 or Stage 2 and subsequently sign up to a new Package will not be eligible for this Independent New Business Stock Offer.
  14. Communication regarding the Independent New Business Stock Offer will be via email, Portal and SMS.
  15. Qualifying Dealers cannot advertise stock in connection with the Independent New Business Stock Offer on behalf of a third party or another dealer.
  16. Auto Trader reserves the right to amend, modify or remove this Independent New Business Stock Offer at any point with immediate effect.