Terms and Conditions

Trial Franchise Stock and Package Offer

Last updated: 21 May 2021

Business Rules (“Rules”)

This Franchise Stock Offer is provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. Franchise Stock and Package Offer” means the promotion operated by Auto Trader which will allow Qualifying Dealers, during the Offer Period, to:
      1. add additional stock to their Advertising Agreement free of charge for the Free Period; and/or
      2. upgrade their existing Package to the next Package level up at no extra cost for the Free Period,
      provided the Qualifying Dealer retains such additional stock and/or such upgraded Package (as applicable) for a period of at least 30 days after the Free Period;
    2. Free Period” means a continuous period of 30 days within the Offer Period which begins on the date which Auto Trader shall confirm in writing for each Qualifying Dealer;
    3. Free Stock” means the additional stock acquired as a result of the Qualifying Dealer participating in the Franchise Stock and Package Offer;
    4. Offer Period” means the period between 1st June 2021 and 31st October 2021 (inclusive);
    5. Package Upgrade” means the Qualifying Dealer’s upgraded Package as a result of the Qualifying Dealer participating in the Franchise Stock and Package Offer; and
    6. Qualifying Dealers” means Advertisers who:
      1. have been invited by Auto Trader to join the Franchise Stock and Package Offer;
      2. are franchise (meaning they hold a retail franchise from a vehicle manufacturer) car and van dealers (including in Northern Ireland), who currently have no other offer or discount with Auto Trader; and
      3. meet the downgrade criteria at paragraphs 3 and 4 below.
  2. The Franchise Stock and Package Offer is available to Qualifying Dealers, subject to these Rules. In order for a Qualifying Dealer to participate in the Franchise Stock and Package Offer, all individual retail sites in such Qualifying Dealer’s franchise group must comply with these Rules and meet the eligibility criteria set out in these Rules (including, but not limited to, the downgrade criteria at paragraphs 3 and 4). If any individual site in a Qualifying Dealer’s franchise group is not eligible for the Franchise Stock and Package Offer, the Qualifying Dealer will not be able to participate in the Franchise Stock and Package Offer.
  3. Qualifying Dealers will not be eligible for the Free Stock element or the Package Upgrade element of the Franchise Stock and Package Offer if the Qualifying Dealer has given notice to cancel or downgrade (i) its Package, and/or (ii) the level of stock under their Advertising Agreement, in the 2 months prior to its request to participate in the Franchise Stock and Package Offer. Notwithstanding the above, any downgrades to the Qualifying Dealer’s Package or level of contracted stock under their Advertising Agreement which have taken place before 25th May 2021 or are pending as of 25th May 2021 shall not prevent a Qualifying Dealer from being eligible for the Franchise Stock and Package Offer.
  4. In respect of any Qualifying Dealers who participate in the Franchise Stock and Package Offer, if they give notice during the Free Period to cancel or downgrade (i) their Package, and/or (ii) the level of stock under their Advertising Agreement, they will become ineligible for each of the Free Stock element and the Package Upgrade element of the Franchise Stock and Package Offer, and any Free Stock and any Package Upgrade shall be charged at Auto Trader’s standard rate card for the duration of the Free Period.
  5. Qualifying Dealers can only participate in the Franchise Stock and Package Offer for one Free Period during the Offer Period.
  6. Qualifying Dealers who participate in the Franchise Stock and Package Offer shall not be entitled to participate in any other stock and/or Package offers during the Offer Period.
  7. Participating in the Franchise Stock and Package Offer constitutes a permanent change to the respective Qualifying Dealer’s Advertising Agreement, and each of the Free Stock element and the Package Upgrade element of the Franchise Stock and Package Offer is deemed a formal upgrade in accordance with Main Advertising Terms and Conditions. Accordingly, and for the avoidance of doubt, the standard downgrade and cancellation notice requirements set out in the Main Advertising Terms and Conditions shall apply following the commencement of the Free Period.
  8. Participation in the Franchise Stock and Package Offer cannot be processed on a self-serve basis by Qualifying Dealers and can only be processed by Auto Trader. However, Qualifying Dealers will be responsible for adding any additional vehicles which they become entitled to as part of the Franchise Stock and Package Offer either through Portal or via a stock feed.
  9. Qualifying Dealers cannot advertise stock on behalf of a third party.
  10. Qualifying Dealers shall ensure that individual sites within their franchise group who are eligible for the Franchise Stock and Package Offer shall comply with these Rules, and such Qualifying Dealers shall be primarily liable for such individual sites in connection with these Rules.
  11. Any associated costs will be detailed via order confirmation and invoice.
  12. Communication regarding the Franchise Stock and Package Offer will be via email and Portal.
  13. Auto Trader reserves the right to allow or refuse to allow any Qualifying Dealer to participate in the Franchise Stock and Package Offer at our sole discretion.
  14. Auto Trader reserves the right to amend, modify or remove this Franchise Stock and Package Offer at any point with immediate effect.