Terms and Conditions

Franchise Package Upgrade Offer

This Franchise Package Upgrade Offer is provided subject to the Main Advertising Terms & Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules (“Rules”)

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. Franchise Package Upgrade Offer” means the promotion operated by Auto Trader which will allow Qualifying Dealers, during the Offer Period, to upgrade to any Package and pay for the Package below for the duration of the Free Upgrade Period provided that the Qualifying Dealer retains such upgraded Package during and until the end of the Paid For Period (during which time the Qualifying Dealer will be subject to the additional fees for the upgraded package);
    2. Free Upgrade Period” means anytime between 1st September 2021 and 31st October 2021 which begins on the date which Auto Trader shall confirm in writing for each Qualifying Dealer and ends on 31st October 2021;
    3. Offer Period” means the period between 1st September 2021 and 31st December 2021 (inclusive);
    4. Package Upgrade” means the Qualifying Dealer’s upgraded Package as a result of the Qualifying Dealer participating in the Franchise Package Upgrade Offer;
    5. Paid For Period” means the period between 1st November 2021 and 31st December 2021 (inclusive); and
    6. Qualifying Dealers” means Advertisers who:
      1. have been invited by Auto Trader to join the Franchise Package Upgrade Offer; and
      2. are franchise (meaning they hold a retail franchise from a vehicle manufacturer) car and van dealers, who currently have no other offer or discount with Auto Trader (excluding dealers Northern Ireland).
  2. The Franchise Package Upgrade Offer is available to Qualifying Dealers, subject to these Rules. In order for a Qualifying Dealer to participate in the Franchise Package Upgrade Offer, all individual retail sites in such Qualifying Dealer’s franchise group must comply with these Rules and meet the eligibility criteria set out in these Rules. If any individual site in a Qualifying Dealer’s franchise group is not eligible for the Franchise Package Upgrade Offer, the Qualifying Dealer will not be able to participate in the Franchise Package Upgrade Offer.
  3. Subject to clause 4, in respect of any Qualifying Dealers who participate in the Franchise Package Upgrade Offer, if they give notice during the Free Upgrade Period to cancel or downgrade (i) their Package, and/or (ii) the level of stock under their Advertising Agreement, they will become ineligible for the Franchise Package Upgrade Offer for the full Free Upgrade Period, and any Package Upgrade shall be charged at Auto Trader’s standard rate card for the duration of the Free Upgrade Period.
  4. The Franchise Package Upgrade Offer is offered to Qualifying Dealers on the assumption that stock levels will remain reasonably consistent during the Offer Period (when compared with the Qualifying Dealer’s stock level prior to this period) and any significant reduction to stock during the Offer Period may lead to Auto Trader cancelling the Franchise Package Upgrade Offer for the Qualifying Dealer at its discretion in accordance with clause 3. However, if the Qualifying Dealer wishes to make a reasonable adjustment to reduce the level of stock during the Offer Period, it should contact Auto Trader to discuss, and such reasonable adjustments may be made solely at Auto Trader’s discretion. Increases in stock level will not affect the Franchise Package Upgrade Offer.
  5. Qualifying Dealers who participate in the Franchise Package Upgrade Offer shall not be entitled to participate in any other stock and/or Package offers during the Offer Period.
  6. Participating in the Franchise Package Upgrade Offer constitutes a permanent change to the respective Qualifying Dealer’s Advertising Agreement, and the Package Upgrade is deemed a formal upgrade in accordance with Main Advertising Terms and Conditions. Accordingly, and for the avoidance of doubt, the standard downgrade and cancellation notice requirements set out in the Main Advertising Terms and Conditions shall apply, provided that no downgrade may take effect before the end of the Offer Period.
  7. Participation in the Franchise Package Upgrade Offer cannot be processed on a self-serve basis by Qualifying Dealers and can only be processed by Auto Trader.
  8. Qualifying Dealers shall ensure that individual sites within their franchise group who are eligible for the Franchise Package Upgrade Offer shall comply with these Rules, and such Qualifying Dealers shall be primarily liable for such individual sites in connection with these Rules.
  9. Any associated costs with the Franchise Package Upgrade Offer will be detailed via order confirmation and invoice. The costs for the Package Upgrade during the Paid For Period will be based on the package costs in August 2021 and if the Qualifying Dealer incudes any additional products or services at any time these will be charged in addition.
  10. Communication regarding the Franchise Package Upgrade Offer will be via email and Portal.
  11. Auto Trader reserves the right to allow or refuse to allow any Qualifying Dealer to participate in the Franchise Package Upgrade Offer at its sole discretion.
  12. Auto Trader reserves the right to amend, modify or remove this Franchise Package Upgrade Offer at any point with immediate effect.