Terms and Conditions

Franchise New Business Stock Offer

This Franchise New Business Stock Offer is provided subject to the Main Advertising Terms and Conditions which are incorporated into the Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules ("Rules")

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:
    1. “Franchise New Business Stock Offer” means the promotion operated by Auto Trader which
      1. allows Qualifying Dealers to advertise double their contracted stock for a period of 12 weeks commencing from the date that their Advertising Agreement is live.
    2. “Franchise Retailer” means an Advertiser who holds an automotive franchise contract.
    3. “Qualifying Dealers” means Advertisers who:
      1. are Franchise Retailers only (including in Northern Ireland);
      2. ii. enter into an Advertising Agreement for a minimum contracted stock level of 10 vehicles, and have not entered into an Advertising Agreement in the 3 months prior to the commencement of such latest Advertising Agreement
      3. sign up for a “Standard” package or higher under their new Advertising Agreement.
    4. Flex Adverts means:
      1. Free of charge Adverts that Franchise Retailers receive in addition to their contracted stock level pursuant to their Advertising Agreement. All Franchise Retailers will get 25% of their contracted stock level in these adverts, rounded up to the nearest number.
  2. The Franchise New Business Stock Offer is applicable to contracted stock only pursuant to a Qualifying Dealer’s Advertising Agreement. Flex Adverts remain unaffected and are not included or increased as part of the Franchise New Business Stock Offer.
  3. Qualifying Dealers will be responsible for adding any additional vehicles which it becomes entitled to as part of the Franchise New Business Stock Offer either through Portal or via a stock feed.
  4. Qualifying Dealers will no longer qualify for the Franchise New Business Stock Offer if they cancel their Advertising Agreement or downgrade the amount of stock they are contracted to as part of their Advertising Agreement at any time during the Franchise New Business Stock Offer. Any additional stock advertised as part of the Franchise New Business Stock Offer will be immediately removed at the point the Qualifying Dealer notifies Auto Trader of such cancellation or downgrade request.
  5. Qualifying Dealers who downgrade their Auto Trader Package under their Advertising Agreement to Starter or Basic package during the Franchise New Business Stock Offer period will no longer be eligible for the Franchise New Business Stock Offer and any additional stock will be immediately removed at the point the Qualifying Dealer notifies Auto Trader of such downgrade request.
  6. In the event a Qualifying Dealer downgrades or cancels their Advertising Agreement as described at paragraphs 4 and 5 above, they will not be eligible for the Franchise New Business Stock Offer at any point in the future regardless of any subsequent Package or stock upgrades.
  7. Qualifying Dealers can increase the amount of stock they have contracted for under their Adverting Agreement at any point during the Franchise New Business Stock Offer and the amount of additional stock available will be increased accordingly for the remainder of the Franchise New Business Stock Offer.
  8. Immediately following the Franchise New Business Stock Offer period, Qualifying Dealers' stock levels will revert to the level of stock they have contracted for under their Adverting Agreement unless an order is submitted for the new increased stock volume at charged at 100% of their contracted rate card.
  9. In accordance with the Main Advertising Terms and Conditions, Package downgrades are subject to 30 days’ notice in writing. If the Qualifying Dealer wishes to downgrade the level of contracted stock within their Auto Trader Package or downgrade their Auto Trader Package generally, but they still wish to participate in the Franchise New Business Stock Offer, any Package downgrades are subject to 30 days’ notice in writing to be submitted following the end of the Franchise New Business Stock Offer.
  10. Communication regarding the Franchise New Business Stock Offer will be via email, Dealer Portal and SMS and any associated costs will be detailed via order confirmation and invoice.
  11. Qualifying Dealers cannot advertise stock in connection with the Franchise New Business Stock Offer on behalf of a third party or another dealer.
  12. Auto Trader reserves the right to amend, modify or remove the Franchise New Business Stock Offer at any point with immediate effect.