Terms and Conditions

Dealer Reviews

Business Rules

Last updated: 1st April 2021

The Auto Trader Dealer Review Service allows your customers the opportunity to share their views about their retail experience with you (“Review(s)”) and you to have the ability to submit a response to a Review (“Reply” or “Replies”), and for the Reviews and Replies to be published on your Advertisements on the Auto Trader Platform.

The Dealer Review Service is provided subject to the Main Advertising Terms & Conditions, which are incorporated into these Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to these Rules.

  1. Dealer Review Service

    1. The Dealer Review Service is a free of charge Product, which is automatically provided as part of your Advertising Agreement (and which you cannot opt out of).
    2. All Reviews are associated with your Dealer ID and a change in your company name will not result in Reviews being removed or transferred from your Advertisements.
    3. Where a new Dealer ID is provided, Auto Trader reserves the right to allow or refuse Reviews being transferred to the new Dealer ID.
    4. For group retailers, all Reviews are relevant to individual sites only and will not be shared between the other group sites.
    5. Notwithstanding anything to the contrary in the Main Advertising Agreement, the Dealer Review Service cannot be cancelled by a Dealer or otherwise removed from an Advertising Agreement/Package by a Dealer.
    6. You are responsible for bringing these Rules to the attention of any of your employees, consultants, contractors or other personnel who may be submitting Replies on your behalf.
  2. Your responsibility for the content of Replies

    1. By submitting a Reply, the person submitting the Reply (“the Contributor”) warrants that:
      1. they are authorised to submit a Reply on behalf of the Dealer; and
      2. the Reply fully complies with these Rules and our Content Standards (or other standards notified to you) for Dealer Reviews.
    2. All Reviews and Replies submitted to us are moderated (by us or a third party acting on our behalf) to ensure they comply with our Content Standards (or other standards notified to you) and are subject to automated checks to assess authenticity of the Review before we publish them on the Auto Trader Platform. Where you have been notified by us in advance that you have been moved to the Feefo Dealer Review Service, the Dealer Review Service will be provided for you by Feefo Holding Limited (“Feefo”) acting on our behalf. In that case, your Reviews and Replies will be moderated in accordance with Feefo’s moderation rules.
    3. Notwithstanding clause 2.2 above, Auto Trader does not accept any responsibility or liability for the content of any Review published on the Auto Trader Platform and we expressly exclude our liability for any loss or damage that you or a third party suffers or incurs in connection with the content of a Reply submitted by you (or a Contributor acting on your behalf) or the use of the Dealer Review Service and/or the Auto Trader Platform by any Contributor acting on your behalf or other party in contravention of these Rules.
    4. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.
    5. We reserve the right to remove, and/or disable access to, any Review and/or Reply which in our express opinion breaches these Rules or our Content Standards.
  3. Privacy

    1. Any personal information which the Contributor provides to us in the course of submitting their Reply will be treated in accordance with our Privacy Policy, which can be viewed here: Privacy Policy . This may include us sharing such personal information with our sub-contractor(s). Where you have been notified that Feefo are providing your Dealer Review Service, please see Feefo’s privacy policy .
    2. We will not publish personal information such as full name or job time unless the Contributor chooses to include this as part of their Reply. This is solely at the Contributor’s discretion.
    3. Contributors must not attempt to solicit the personal details of other users via their Reply.
  4. Our rights to publish a Reply

    1. By submitting a Reply, the Contributor agrees to it being:
      1. a. displayed on the Auto Trader Platform, provided it complies with these Rules and our Content Standards and satisfies our automated checks; and
      2. b. included within notifications to the customer who submitted the Review.
    2. Any Reply that is submitted to us shall be considered and treated by us as non-confidential.
    3. By submitting a Reply, the Contributor grants to us a non-exclusive licence to freely use, edit, alter, reproduce, publish and/or distribute the material contained in your Reply. This licence is free of charge, continues indefinitely and capable of sub-licence. To the extent permitted by law, the Contributor waives its right to be identified as the author of a Reply and its right to object to any derogatory treatment of a Reply.
    4. By submitting a Reply to us, the Contributor warrants that it has the right to grant to us the licence described above.
  5. Our rights if you breach these Rules

    1. Where we consider, at our sole discretion, that a breach of these Rules and/or the Content Standards has occurred and/or that the Dealer Review Service is being used in a manner that we consider to be inappropriate, we may take such action as we deem appropriate which includes (without limitation) the immediate, temporary or permanent removal of any or all Replies submitted by you (or by a Contributor acting on your behalf), with or without notice. In addition, such breach shall be deemed a breach of the Main Advertising Terms and Conditions by you and Auto Trader be entitled to such rights and remedies available to it thereunder.
    2. We exclude our liability for any action we may take in response to a breach of these Rules.
    3. You agree to indemnify us for all losses, liabilities, claims and expenses (including legal expenses) suffered or incurred by us in connection with any Reply submitted by you (or by a Contributor acting on your behalf).
  6. Review enquiries

    1. If you have a query regarding any Review or Reply on the Auto Trader Platform, please contact us on 0345 111 0002 and give us as much information as possible as to why you think the Review or Reply should be removed from the Auto Trader Platform. We will review your enquiry as soon as possible and take any action that we deem appropriate in the circumstances.
  7. General

    1. We reserve the right to make changes to these Rules at any time and shall give you at least 15 days’ notice of any such changes in accordance with clause 2.4 of the Main Advertising Terms and Conditions.
    2. Auto Trader reserves the right to amend, modify, remove and/or extend this Product at any point with immediate effect.
    3. The design and format of the display of Review and Replies, and their location on the Advertisements, shall be determined by Auto Trader and may be amended by Auto Trader at any time at Auto Trader’s sole discretion.
    4. Auto Trader may subcontract or delegate any or all of its obligations under these Rules to any third party.