Some cars get a bigger audience
Put all your stock in the spotlight, upgrade your package today.
Some cars get all the attention
Give problem stock the red-carpet treatment with Auto Trader Pay Per Click.
Some cars stand out from the crowd
Turn local fame into a sales fortune with Auto Trader Top Spot.
Put all your stock in the spotlight
Stock that gets seen is stock that gets sold. Make sure yours is on the right package.
Our Standard package provides increased exposure with priority in mobile search.
Advanced boosts your stock’s visibility in mobile and desktop search results, putting you in more searches around a customer’s price and distance filters.
And with Premium, you get all the benefits of Standard and Advanced, plus desktop priority to guarantee the highest possible position in natural searches.
I spoke to Christine at Auto Trader, as I was in crisis mode. I'd lost 50 sales during lockdown and needed to claw some back. I upgraded to Premium and exceeded 40 sales in August, with September looking strong too. Our "above and beyond" service, demonstrated by our reviews, has helped us convert the extra leads into sales and get us firmly back on track. It's definitely been money well spent.Dealer Principal, 10 car Independent, Leeds
Shift problem stock with precise targeting
Stock that gets seen is stock that gets sold. Give problem stock a push with Auto Trader PPC.
PPC Campaign enables precise vehicle level or rule-based targeting of vehicle types, such as overage or pre-reg.
PPC Boost allows you to target individual vehicles to get them the attention they deserve from the buying public. Vehicles will occupy prominent spots in natural searches, starring in our ‘In Search Featured Vehicle’ and ‘You May Also Like’ ad formats.
Best of all, with PPC, you only pay when customers click on your ad. Result.
We aim to turn stock fast, so we want the maximum visibility as that translates into speed of sale. We upgraded all our sites to Premium and we use PPC quite a lot. This combination works for us; since upgrading our package and using PPC more regularly, we’ve seen a 100% increase in advert views and 124% increase in leads.Supermarket Group
I had this car I just couldn’t shift. It was desirable, but a Franchise nearby had one similar in stock so maybe that’s why I couldn’t shift it. Joe suggested I try putting PPC on it, I sold it within two days and could have sold it twice over! Brilliant.Chris Gilot, Owner, Moor Park Cars, Wakefield.
Stand out from the crowd
Stock that gets seen is stock that gets sold. Bring your cars and brand to the fore in your local area with Top Spot.
Choose where your selected stock is seen, from national fame, with a set radius of your location, right down to individual postcode regions. And benefit from an eye-catching carousel of up to 6 vehicles, plus your branding, at the very top of the search results page.
With Top Spot, you couldn’t be in a better position to turn local fame into a sales fortune.
When your cars stand out, they get seen. And when they get seen, they get sold
Achieving the right stand-out for your business goals is critical to success. Our team of experts can give you a free forecourt fame analysis to help you understand:
How much exposure you’re getting vs your competition?
Which vehicles need the red-carpet treatment?
If you’re getting the exposure you deserve in your local area
How your vehicles would appear if given the VIP treatment on a higher package level based on a real consumer search
And more!
When your cars stand out, they get seen. And when they get seen, they get sold
Achieving the right stand-out for your business goals is critical to success. Our team of experts can give you a free forecourt fame analysis to help you understand:
How much exposure you’re getting vs your competition?
Which vehicles need the red-carpet treatment?
If you’re getting the exposure you deserve in your local area
How your vehicles would appear if given the VIP treatment on a higher package level based on a real consumer search
And more!
Your Free forecourt fame analysis awaits.
For more information about these solutions, fill out this form, or give one of our experts a call right now on 0330 098 5874
Monday to Friday
09.00 - 17.30