Cars not on Auto Trader are invisible 75% of the time.1

Reveal yours today

More browsers to buyers

With more than 45 minutes in every hour spent researching cars in the UK spent on Auto Trader5, there really is no better place to turn browsers into buyers and maximise your return on investment.

More visits to our site, means more visits to yours

If your focus is sales, making more of them, making them faster and making them more profitable. It’s crucial for you to make your stock visible to more buyers. It’s why our focus is making sure you have the power to make it happen. With our new customer offer, Auto Trader has never been more accessible, allowing you to advertise to 7 in 10 car buyers on a single platform.2

More clicks to customers

With audience on Auto Trader up 29% YoY3 and used car leads up 96% YoY4, we understand the importance of your online forecourt right now. Car buyer behaviour has changed as consumers are more apprehensive about visiting a dealership and instead are choosing to browse and complete more of their journey online.

More new features to deliver more purchase ready buyers

To manage this change we introduced new features including the option to list COVID-19 safety measures, provide live video viewings and offer home delivery services. We’ve also got more new features to come which support completing more of the journey online, with the aim to deliver retailers better quality leads and more purchase ready buyers.

Challenge one of our experts to help you drive better ROI.

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1Independent data suggests more than 75% of all minutes spent researching car purchases in the UK are spent on Auto Trader. Share of minutes is a custom metric based on Comscore minutes (MM) Comscore MMX® Multi-Platform, Total Audience, May 2020, UK. 270% of consumers would visit Auto Trader to help them decide which make/ model is right for them. Auto Trader Brand Tracker survey, February 2020 (n=968). 3Auto Trader internal analysis of Google Analytics data, total number of sessions, 15th – 21st June 2020 vs 15th – 21st June 2019 (inclusive). 4Auto Trader internal tracking, increase in email, text and chat leads sent to retailers, for the month of June 2020 vs. June 2019 and 1st July to 21st July 2020 vs. 1st July to 21st July 2020 (inclusive). 5Independent data suggests more than 75% of all minutes spent researching car purchases in the UK are spent on Auto Trader. Share of minutes is a custom metric based on Comscore minutes (MM) Comscore MMX® Multi-Platform, Total Audience, May 2020, UK.