Rethink the transaction
The world has changed more than we ever thought possible in a very short space of time. Our research is clear, coronavirus has caused a shift in consumer sentiment that we’ll all need to react to. It’s always been important to provide buyers with confidence in the vehicle, the price and in you as the retailer. This now extends to confidence in your ability to provide a safe transaction with minimal contact.
Rethink safety measures at your dealership to enable social distancing
Enable our new remote selling features if you offer the services
Take advantage of new remote selling features on Auto Trader
Think about how you will provide your service whilst adhering to the latest government guidelines. To help buyers trust they can transact with you safely and minimise physical contact needed, we’re launching three new solutions:
COVID-19 safety measures
reassure buyers by outlining the steps you’re taking to ensure a safe interaction with customers
Live video viewing:
buyers will be able to book a video viewing and vehicle walk-around to replace the forecourt visit
let buyers know if you provide home delivery to their location
Get clued up on distance selling regulations
Home delivery could be a great option to enable a transaction with a customer unwilling to visit your forecourt. However, depending on how the deal was done, this may be classed as an off-premises sale and so trigger a 14 day cooling off period. For more information you can read our blog post where Peter Stonely, a trading standards specialist, offers his advice.Read our blog post on distance selling
Get a free forecourt analysis
Do you want to:
Know which of your vehicles has the highest purchase intent?
Know which vehicles are in the most demand for your local market?
Have access to vehicles you can buy that are wanted in your local market?
Our expert team is equipped with unrivalled insight to help you retail more profitably. For a free forecourt analysis, complete the form below and we’ll be in touch to help you reset your goals, provide you with these three essential insights and make sure Auto Trader delivers the returns you need.