Consumers are less willing to transact in person, what do I need to do differently to win?


Rethink the transaction

The world has changed more than we ever thought possible in a very short space of time. Our research is clear, coronavirus has caused a shift in consumer sentiment that we’ll all need to react to. It’s always been important to provide buyers with confidence in the vehicle, the price and in you as the retailer. This now extends to confidence in your ability to provide a safe transaction with minimal contact.

Rethink checklist

  • Rethink safety measures at your dealership to enable social distancing

  • Enable our new remote selling features if you offer the services

Take advantage of new remote selling features on Auto Trader

Think about how you will provide your service whilst adhering to the latest government guidelines. To help buyers trust they can transact with you safely and minimise physical contact needed, we’re launching three new solutions:

  • shield

    COVID-19 safety measures

    reassure buyers by outlining the steps you’re taking to ensure a safe interaction with customers

  • video

    Live video viewing:

    buyers will be able to book a video viewing and vehicle walk-around to replace the forecourt visit

  • home

    Home delivery:

    let buyers know if you provide home delivery to their location

Find out more about our new remote selling features

Get clued up on distance selling regulations

Home delivery could be a great option to enable a transaction with a customer unwilling to visit your forecourt. However, depending on how the deal was done, this may be classed as an off-premises sale and so trigger a 14 day cooling off period. For more information you can read our blog post where Peter Stonely, a trading standards specialist, offers his advice.

Read our blog post on distance selling

Get a free forecourt analysis

Do you want to:

  • Know which of your vehicles has the highest purchase intent?

  • Know which vehicles are in the most demand for your local market?

  • Have access to vehicles you can buy that are wanted in your local market?

Our expert team is equipped with unrivalled insight to help you retail more profitably. For a free forecourt analysis, complete the form below and we’ll be in touch to help you reset your goals, provide you with these three essential insights and make sure Auto Trader delivers the returns you need.

Request your free forecourt analysis with one of our experts.

Complete the form and we’ll be in touch

or call 0330 098 5874

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