Making Auto Trader work harder for you
In times like this, consumer trust and confidence to purchase are essential to driving sales. As the UK’s most trusted automotive classified brand by far, we know we’ve got a big role to play to help clear the noise for consumers and ensure it’s clear that automotive retailers are back to business, which will help you get back to profit quickly. In summary, we’re using our priviledged position in the market as the most trusted, most influential and most visited automotive classified site to help your business as much as we can.
Steps we’re taking to support you and to reassure consumers
With forecourts reopening and visits to Auto Trader returning to pre-COVID-19 levels, we want to reassure you of the steps we’re taking to continue to support your business as much as we possibly can, and tell you how we’re reassuring shoppers that it’s safe to buy from retailers across the UK.
1: Continued Auto Trader support for your business
25% off all advertising packages in June
We’ve shown over the past months that we take supporting our customers very seriously, with free advertising and extended payment terms to help your cash flow. In line with our communication after the last government announcement, we will continue to be free until 31st May 2020 for all our customers. For those customers who operate in England, as a sign of further support, we are offering a 25% discount on advertising packages for the month of June. Retailer sites in Scotland, Northern Ireland and Wales will remain free in June whilst they are in lockdown.
Free double stock offer extended until 16 July 2020
With 76% of consumers fearful of visiting retailers due to COVID-19, walk-ins will be limited. This means that displaying all of your stock online will be more important than ever. Listing all your vehicles at the right price, in front of the biggest audience will give you the best chance of selling them. That’s why we doubled your stock contract in March and we’re now extending that offer until at least 16th July 2020. After which point, we’ll be offering a 75% discount on that additional stock until at least September 2020. Click here for the full terms and conditions.
Access to the UK’s leading digital wholesale marketplace
To help you make the most of the double stock offer by sourcing additional stock, we’re pleased to offer you a 3-month free trial of Dealer Auction the UK’s largest automotive digital wholesale marketplace. You’ll find stock listed by retailers, OEMs, fleet & leasing, rental companies and even private sellers. Buyers fees are significantly less than traditional physical auctions and there’s a huge choice of stock to buy.Sign up for 3-month Dealer Auction free trial
or call on 0344 381 1485.
2: Improvements to the buying experience on Auto Trader
Everything we do is designed to make buying easier, connecting the right buyers to the right vehicles as quickly and easily as possible. Here’s a number of things we were already developing to launch later in the year but brought forward to help you acquire buyers now.
Removal of banner adverts
We’re removing banner adverts from search results to keep buyers engaged with your adverts and nothing else.
Improving engagement with your finance offers
Removing representative example from cash search to increase finance calculator interactions on your ads.
Giving your adverts more prominence
We’re making your adverts 25% bigger on desktop search results and 40% bigger on mobile search results to help
you better showcase your vehicles.
Read more about these changes on our blog
New remote selling features to gain buyers confidence
We’ve already launched three new features to help you gain buyers trust in your safety measures and services. Thousands of retailers have already signed up for these new features which are included free of charge in your package. Read more and find out how to activate them.Read more about these new features here
3: Delivering more confidence to buyers
Investment in marketing to give buyers peace of mind
We’ve committed significant marketing spend into driving awareness that retailers are back and open for business. The campaign isn’t about Auto Trader, it’s about you; our customers. Alongside the new features we’ve launched, it will help give buyers peace of mind in the safety measures and services you’ve put in place. There’s already been plenty of activity running on-site, but consumers will also start to see the campaign across YouTube, Facebook, Instagram as well as email marketing, search engines and they’ll even hear it on radio.
Our brand trust + your digital retailing = more power to you
We know your focus is sales, making more of them, making them faster and making them more profitable. That’s why our focus is making sure you have the power to make it happen. With our industry leading tools, data and know how, you can challenge us to unlock more value in your stock.Solutions for responsible retailing
Sources: 1: Auto Trader Brand Tracker, the most trusted automotive classified website, sample of 1,000 UK drivers, February 2020. 2: Auto Trader Market Tracker, the most influential marketplace for decision making and most influential marketplace for general research, February 2020. 3: ComScore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Unique Visitors from November 2018 through October 2019, U.K.