Control your local market and promote your brand
If you’re looking to control your local area (or conquest new areas), top spot puts your brand and vehicles in a highly visible position right at the top of search meaning you’re the first thing prospective local buyers see.
Features and benefits
Conquer local buyersTarget buyers by postcode area allowing you to control which buyers see your vehicles.
Improve profit per unitLocal buyers are typically willing to spend more for convenience and offer ongoing benefits in after sales and service.
Showcase your brandA carousel showcasing your brand along with 6 matching vehicles is shown above natural search results.
Flexible spendSet a daily budget and control when Top Spot is active. Pay on a cost per thousand search appearances.
Usage based billingYou will only be charged for what you deliver in search.
Display a marketing imageHave the option of displaying a marketing image of your choice, alongside the stock listed within the carousel. This could be a link to your Auto Trader profile page or a tailored marketing message designed for a specific target audience.