Promote your stock and business

Top Spot

For car

Control your local market and promote your brand

If you’re looking to control your local area (or conquest new areas), top spot puts your brand and vehicles in a highly visible position right at the top of search meaning you’re the first thing prospective local buyers see.

Features and benefits

1. Conquer local buyers

   Target buyers by postcode area allowing you to control which buyers see your vehicles.

2. Improve profit per unit

   Local buyers are typically willing to spend more for convenience and offer ongoing benefits in after sales and service.

3. Showcase your brand

   A carousel showcasing your brand along with 6 matching vehicles is shown above natural search results.

4. Flexible spend

   Set a daily budget and control when Top Spot is active. Pay on a cost per thousand search appearances.

5. Usage based billing

   You will only be charged for what you deliver in search.

6. Display a marketing image

   Have the option of displaying a marketing image of your choice, alongside the stock listed within the carousel. This could be a link to your Auto Trader profile page or a tailored marketing message designed for a specific target audience.