Promote your stock and business

Retailer Stores

Driving buyer engagement with your brand and stock

Retailer Stores allow you to create and customise your own dedicated brand destination on Auto Trader to help drive buyer engagement with both your stock and brand.

  • Build brand awareness on Auto Trader
    Help buyers learn about your brand and discover your stock portfolio with an all on one digital forecourt
  • Easy customisation
    Use simple self-serve features in portal to create your customised store filled with rich media and valuable content
  • Highly visible
    Your page will be visible across Auto Trader when people are clicking your brand name and reviews as well as search engines such as Google.

Features and benefits

  1. Bring your brand to life

    Add videos and images to the top of the page to tell your brand story
  2. Promote vehicles

    Select specific vehicles or use stock rules to highlight stock you wish to promote through a dedicated ‘featured stock’ carousel
  3. Stand out to buyers

    Add in information about your business, why buyers should be buying from you along with services that you offer to ensure you stand out from your competitors
  4. Drive consumer confidence

    Automatically pin your latest top-rated review to the top of the review area to help give consumer confidence in buying from you
  5. Showcase your awards

    Proudly share the awards you have won from Auto Trader and any other accolades in one location to build trust with your buyers

Why Retailer Stores are so important

  • 99% of buyers
    don’t know which retailer they will be buying from
  • 1 in 5 buyers
    consider more than 10 retailers when selecting their next vehicle
  • 9/10 buyers
    say that confidence in the seller is key when choosing their next vehicle
Source: Auto Trader On-site Survey, 27th Nov – 1st Dec 2020

Configure your store now

  1. Log into portal and visit the Retailer Stores page under the ‘my business account’ area
  2. Add videos, text and images to tell your brand story and showcase your stock
  3. Preview your store page content using our preview functionality in Portal

To help you get the most out of our Retailer Stores, we have written a useful best practice guide that you can download.

Download Guide

Your needs are unique.
Please contact us for 
further information.

Call us
0345 111 0002

Monday to Friday
09.00 - 17.30
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