Increase forecourt profits by spending less time researching and pricing your cars
Retail Check uses Auto Trader’s unrivalled used car expertise to instantly appraise how well a car will sell on your forecourt and reveals the right pricing to secure a swift and profitable sale.
Features and benefits
New AT Retail RatingIdentify the best stock to buy for your forecourt using Auto Trader’s unique market data, consumer demand, and historical sales data.
Price valuationsQuickly access Auto Trader’s extensive data and insight to value (or revalue) new and existing stock.
Price calculatorInstantly see the impact of buy and sell prices on the profit margin, and how price changes impact the car’s competitive position.
Review the marketSee an immediate visual representation of your price position with our comprehensive review of competitor cars in the market.
Easily save checksCapture pricing and competitor filters used, so that it is easy to review an existing car at a later date.
Use everywhere, 24/7Review stock on a desktop in your office, and then save the stock to review on a mobile device when at an auction.
Customer viewBuild trust with your customers by sharing Auto Trader’s part-exchange valuations, helping you secure a sale.
New improved filtersSee a plate either side of your car, plus the advanced filters allow you to include/exclude keywords and the ability to search by competitor type.
Why it works
87%of dealers have overage stock
49%of cars are not correctly priced for the market
35%of dealer stock is likely to take longer than 60 days to sell
How to use Retail Check to source the best cars for your forecourt
How to use Retail Check to price cars to the live market
“I have been in the trade since 1995 and feel my stock sourcing and pricing knowledge is second to none. However, retail check has enhanced this by some margin allowing me to make quicker decisions when sourcing vehicles. I can look at more potential vehicles in the same time frame as I used to, this means in cold hard statistics far better results. Retail check will decrease your workload, increase accuracy on profitability, sale-ability and quicker stock turn over.”*Feedback from an anonymous product feedback survey
Independent dealer using Retail Check trial*
Frequently asked questions
If you are already advertising on Auto Trader, then you will want to take advantage of Auto Trader’s unique insight on which vehicles will sell quickly, and what the right buy and sell prices are on the Auto Trader site.
Retail Check is a powerful tool for checking individual vehicles. Retail Accelerator uses many of the same tools for appraising vehicles and setting the right buy and sell prices. It becomes more valuable for retailers with larger forecourts, who want to set up their sales and profit goals, and then have a management tool that will help you reach those forecourt goals through pro-active alerts and reporting tools.