Take your brand new vehicles out of hiding
Start your free trial today*
Looking to boost new vehicle sales? Or shift that problematic fully paid stock? We've got you covered.
With thousands of leads delivered every week, it's no wonder that over half of the UK's franchise network choose to advertise brand new with us.Sign up for your free trial
The new way to sell brand new
Unlimited advertisingAdvertise as many brand new vehicles as you want, all for one cost-effective monthly subscription fee.
You're in controlYou set the price of the cars, putting you in complete control of your new car offers.
Sell to local buyersWe'll promote your stock to buyers near you, to help you retain more value from your customers and win in your area of influence.
The opportunity is huge
1.3munique new car buyers visit Auto Trader monthly 1
77%of buyers think of Auto Trader to find a brand new car 2
The beauty of Auto Trader's new car product, is that it's giving buyers visibility of stockJohn Smyth; Group Director, Swansway
Auto Trader is a site I'd trust to buy a brand new car, it's got everythingLyn, New car buyer
Frequently asked questions
100,000 brand new cars are effectively hidden from buyers because they're not advertised online. Which means buyers don't know they exist. It results in around 20-25% of new cars being pre-registered, costing the industry millions in lost profit.
To sign up, simply complete the form below or contact your Account Manager directly.
You can advertise as many brand new vehicles as you want, all for one cost-effective monthly subscription. Pricing depends on the brands you advertise. For more information, contact your Account Manager.
You can send brand new stock to us in the same way you send your used stock; via your own in house data-feed, a third party data-feed or via your Auto Trader Portal.
We'd recommend uploading real images of the actual vehicle advertised. If you're unable to do so, we'd recommend using manufacturer configurator images of the car. Alternatively, simply upload an image of your dealership or a holding image. Remember, an advert with no images will still return a better response than a car that isn't advertised at all.
- Google Analytics, unique users viewing brand new stock monthly, October 2021'
- Auto Trader Brand Tracker, November 2021, sample of 1,000 UK motorists