Promote your stock and business

Take your brand new vehicles out of hiding

Start your free trial today*

Looking to boost new vehicle sales? Or shift that problematic fully paid stock? We've got you covered.

With thousands of leads delivered every week, it's no wonder that over half of the UK's franchise network choose to advertise brand new with us.

Sign up for your free trial

The new way to sell brand new

  1. Unlimited advertising

    Advertise as many brand new vehicles as you want, all for one cost-effective monthly subscription fee.
  2. You're in control

    You set the price of the cars, putting you in complete control of your new car offers.
  3. Sell to local buyers

    We'll promote your stock to buyers near you, to help you retain more value from your customers and win in your area of influence.
Take it for a spin

The opportunity is huge

  • 1.3m
    unique new car buyers visit Auto Trader monthly 1
  • 77%
    of buyers think of Auto Trader to find a brand new car 2
The beauty of Auto Trader's new car product, is that it's giving buyers visibility of stock John Smyth; Group Director, Swansway
Auto Trader is a site I'd trust to buy a brand new car, it's got everything Lyn, New car buyer

Frequently asked questions

100,000 brand new cars are effectively hidden from buyers because they're not advertised online. Which means buyers don't know they exist. It results in around 20-25% of new cars being pre-registered, costing the industry millions in lost profit.

To sign up, simply complete the form below or contact your Account Manager directly.

You can advertise as many brand new vehicles as you want, all for one cost-effective monthly subscription. Pricing depends on the brands you advertise. For more information, contact your Account Manager.

You can send brand new stock to us in the same way you send your used stock; via your own in house data-feed, a third party data-feed or via your Auto Trader Portal.

We'd recommend uploading real images of the actual vehicle advertised. If you're unable to do so, we'd recommend using manufacturer configurator images of the car. Alternatively, simply upload an image of your dealership or a holding image. Remember, an advert with no images will still return a better response than a car that isn't advertised at all.

* Terms and conditions apply, see here.
  1. Google Analytics, unique users viewing brand new stock monthly, October 2021'
  2. Auto Trader Brand Tracker, November 2021, sample of 1,000 UK motorists

Your needs are unique.
Please contact us for 
further information.

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0345 111 0002

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