Take your brand new cars out of hiding
Register for a 2-month FREE trial*
Looking for new ways to sell brand new cars? We connect 1 million buyers monthly1 to the best retailers near them, delivering 1000's of new car leads to retailers every week. Join the 1,000+ other retailers already advertising.Sign up for your free trial
A new way to sell brand new cars
Unlimited advertisingAdvertise as many brand new vehicles as you want, all for one cost-effective monthly subscription fee.
You're in controlYou set the price of the cars, putting you in complete control of your new car offers.
Sell to local buyersWe'll promote your stock to buyers near you, to help you retain more value from your customers and win in your area of influence.
Don't miss out on this huge sales opportunity
1munique new car buyers visit Auto Trader monthly 1
75%of buyers think of Auto Trader to find a brand new car 2
33,000brand new cars advertised by over 1,000 retailers 3
The beauty of Auto Trader's new car product, is that it's giving buyers visibility of stockJohn Smyth, Group Director, Swansway
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Auto Trader is a site I'd trust to buy a brand new car, it's got everythingLyn, Carer, September 2019
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Supported by multi-million-£ TV activity
We'll be driving more buyers to you in the build-up to March's plate change and beyond.
Frequently asked questions
100,000 brand new cars are effectively hidden from buyers because they're not advertised online. Which means buyers don't know they exist. It results in around 20-25% of new cars being pre-registered, costing the industry millions in lost profit.
To sign up, simply complete the form below or contact your Account Manager directly.
You can advertise as many brand new vehicles as you want, all for one cost-effective monthly subscription. Pricing depends on the brands you advertise. For more information, contact your Account Manager.
You can send brand new stock to us in the same way you send your used stock; via your own in house data-feed, a third party data-feed or via your Auto Trader Portal.
We'd recommend uploading real images of the actual vehicle advertised. If you're unable to do so, we'd recommend using manufacturer configurator images of the car. Alternatively, simply upload an image of your dealership or a holding image. Remember, an advert with no images will still return a better response than a car that isn't advertised at all.
- Google Analytics, unique users viewing brand new stock monthly, July-November 2019
- Auto Trader Brand Tracker, August 2019, sample of 500 UK motorists
- Google Analytics, average stock advertised, Jan-November 2019