Promote your stock and business

Previous product: Lead Gen Next product: Pay as You Go

Brand new car advertising

Advertise brand new cars for free until 1st July 2019

100,000 brand new unregistered cars are in the UK, ready to drive away today. Problem is, they’re ‘hidden’ from buyers, because they’re not advertised online – and buyers don’t know they exist. Until now…

Get started now

Features and benefits

  1. Free to advertise

    Advertise as many brand new cars as you want for free until 1st July 2019.

  2. You're in control

    You set the price of the cars, putting you in complete control of your new car offers.

  3. Sell to local buyers

    We’ll promote your stock to buyers near you, to help you retain more value from your customers.

Why it works

  • 72%
    of buyers consider Auto Trader the most influential site for new cars 1
  • 20-25%
    of brand new cars become pre-registered, costing £m’s in lost profit 2
  • 10x
    more minutes spent on Auto Trader vs all manufacturer sites combined 3

What our customers are saying

Advertising our brand new stock on Auto Trader enables us to get our stock in front of significantly more in-market buyers than we had previously. We’re currently advertising 49 brand new cars on Auto Trader and last week sold an I20 S-Connect through the platform Craig Cartledge, Sales Manager, West Riding Hyundai – Manchester, January 2019

Frequently asked questions

100,000 brand new cars are effectively hidden from buyers because they’re not advertised online. Which means buyers don’t know they exist. It results in around 20-25% of new cars being pre-registered, costing the industry millions in lost profit.

To sign up, simply complete the form below or contact your Account Manager directly.

You can advertise as many brand new cars as you want free of charge until 1st July 2019, at which point we do plan to introduce a cost to this type of advertising. We’ll let you know more at a later date.

You can send brand new stock to us in the same way you send your used stock; via your own in house data-feed, a third party data-feed or via your Auto Trader Portal.

We’d recommend uploading real images of the actual vehicle advertised. If you’re unable to do so, we’d recommend using manufacturer configurator images of the car. Alternatively, simply upload an image of your dealership or a holding image. Remember, an advert with no images will still return a better response than a car that isn’t advertised at all.

  1. Auto Trader brand tracker, April 2018
  2. ASE Global, July 2018
  3. ComScore, January 2018
Previous product: Lead Gen Next product: Pay as You Go