Buy and trade your stock


i-Control is a unique data intelligence solution that helps you increase the profitability of your forecourt, by maximising stock turn and speed of sale

Features and benefits

  1. Optimise prices

    i-Control uses more data than is visible online to give you an instant valuation of a car’s worth, allowing you to optimise your advertised price against the competition
  2. Track performance

    Retailers set their own stock and profit goals, and i-Control tracks and reports on how well these objectives are being met, making it easier to manage a large forecourt
  3. Real-time alerts

    The system tracks changes in the marketplace 24/7 and sends alerts when conditions have changed and when actions are required to maintain your competitive edge in a tough market

What our customers are saying

After a full year with i-Control in the business, our price per unit has increased from an average of £750 to £900, our sold units have increased from an average of 25 to 35 per month (stock held being the same). We are constantly looking at i-Control to do better. We are great advocates for i-Control and we think it’s the best forecourt intelligence system out on the marketplace. Browns Autos