Your ads + your finance offers, in a new way to search.

Powered by your own finance offers, lenders and interest rates.

FREE until 1st April 2018.

Do buyers arrive at your forecourt with finance already arranged elsewhere?

1.3 million* used cars were purchased on dealer finance in the last 12 months. That’s a small proportion of all used car sales. Many people simply choose to secure finance elsewhere, meaning you often miss out on the finance commission. With competitive finance easily available online from the banks, by the time they reach your forecourt it’s too late to sell your finance.

*Finance and Leasing Association data September 2017.

We’ve introduced a new way to search, to help buyers discover your finance offers earlier

Buyers can now search by their ideal monthly budget. The finance offers displayed to buyers can be powered by your own lenders and interest rates. Best of all, it’s free until 1st April 2018. 

Look out for us on TV, cinema and radio from Christmas Day

It’s a celebration of the life events that trigger a next car purchase, and we’ll reach 41.5 million UK adults in the first month of the campaign to bring more buyers to your ads with a monthly budget in mind. 

How it works

+ You specify your own lender(s) and interest rates to power the monthly payments shown to potential buyers.


+ Buyers will see a monthly price alongside the full price in your adverts in search results and in your full page ad.


+ An advanced and flexible finance calculator powered by Codeweavers allows buyers to personalise the deal by entering their ideal deposit, term and mileage.


+ Interested buyers can send a dedicated finance enquiry to you, complete with all of their details,  so you can continue the conversation offline. 

“Within a few days of publishing our finance figures on Auto Trader, we sold both of our most expensive cars (circa £30,000 each). Both sales were similar – a phone call from the customers saying that if they could get the monthly repayments shown on Auto Trader, then they would buy the car. Both passed their finance checks no problem. Nice!”

MJA Car Sales, August 2017

FREE until 1st April 2018

Your business must be regulated by the Financial Conduct Authority (FCA)

0345 111 0002
spinning loader