Dealer Finance

Introducing your finance offers to car buyers on Auto Trader. 

Try it for FREE* until early 2018

With 74%¹ of car buyers using the internet as their main method of research, they’re making more decisions online than ever before and visit your forecourt only when ready to buy. So it’s essential that your finance offers are easy to find online. And where better than the UK’s largest digital automotive marketplace? 

How Dealer Finance works

+ Choose your lender(s) and interest rates to power a monthly price and finance calculator in your adverts.


+ Car buyers on Auto Trader will see a monthly price alongside the full price in your adverts.


+ An advanced and flexible finance calculator powered by Codeweavers allows buyers to personalise the deal by entering their ideal deposit, term and mileage.


+ Interested buyers can send a dedicated finance enquiry to you, complete with all of their details,  so you can continue the conversation offline. 

“We’ve seen a 50% conversion rate for the finance enquiries we’ve received from Auto Trader so far”

Car Supermarket, September 2016

Register your interest today

To request this product to be setup on your Auto Trader adverts, contact your account manager today or simply register your interest by completing this short form.

Search by monthly price (coming in 2017)

Our research shows that buyers who purchase using finance from the dealership spend on average 67%¹ more than those who purchase at the full list price. Therefore, to help you sell more cars on finance, we’ll introduce the ability to search by monthly price, to ensure car buyers researching on Auto Trader find your finance offers earlier in their car buying journey.

Frequently asked questions

Will I be billed for this product?

There will be no charge to your business to participate in this trial, although we reserve the right to charge for the product in the future. In this event, we will contact you in advance to make you aware of any charges.


Who are we working with?

We have partnered with Codeweavers; a technology provider who work closely with the majority of motor finance providers and specialise in online motor finance quotes and calculations. To enable set-up of this product, you will need to share some information with Codeweavers but please note that you do not need to be a Codeweavers customer.

*Dealer Finance is available as a free trial until early 2018 to existing customers only. ¹Auto Trader Market Report, September 2016. In order to sell cars on finance, you must be authorised by the Financial Conduct Authority (FCA). For more information speak to your account manager. Auto Trader is authorised and regulated by the Financial Conduct Authority in relation to consumer credit and insurance mediation activities. Our FCA firm number is 735711.

Register your interest to try Dealer Finance for FREE*

Monday to Friday 09.00 - 18.00

Saturday 09.00 - 17.00

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