Your ads + finance options.

In a new way to search.

Powered by your own finance offers, lenders and interest rates

Setup your finance offers now

Do buyers arrive at your forecourt with finance already arranged elsewhere?

With on average 59.5 million visits to Auto Trader every month, you can promote your own finance offers to the UK’s largest car buying audience before they begin their search for monthly payments anywhere else. 

Buyers love monthly payments

And from 20th December 2017, they’ll be able to search by their ideal monthly budget. We’ll show them all the cars that fit their search criteria. The finance offers displayed to buyers can be powered by your own lenders and interest rates. Best of all it’s FREE of charge until 1st April, 2018. 

How it works

+ You specify your own lender(s) and interest rates to power the monthly payments shown to potential buyers.


+ Buyers will see a monthly price alongside the full price in your adverts in search results and in your full page ad.


+ An advanced and flexible finance calculator powered by Codeweavers allows buyers to personalise the deal by entering their ideal deposit, term and mileage.


+ Interested buyers can send a dedicated finance enquiry to you, complete with all of their details,  so you can continue the conversation offline. 

“We’ve seen a 30% conversion rate for the finance enquiries we’ve received from Auto Trader so far”

Car Supermarket, March 2017

How to setup your finance calculator

1. You're a single site and use Portal

2. You're part of a group or don't use Portal

Frequently asked questions

How can I setup my finance offers on Auto Trader?

To setup your finance offers, please follow the process shown above that is relevant to you.


Will I be billed for this feature?

This new feature is free of charge to existing Auto Trader contract customers until 1st April 2018, although we do reserve the right to charge for the product after this time. In this event, we will contact you in advance to make you aware of any charges.


Who are we working with to provide finance calculations?

We have partnered with Codeweavers; a technology provider who work closely with the majority of motor finance providers and specialise in online motor finance quotes and calculations. To enable set-up of this product, you will need to share some information with Codeweavers but please note that you do not need to be a Codeweavers customer.

This offer is free to existing Auto Trader customers only, until at least early 2018. We are planning to introduce a charge to this product at some stage. The Auto Trader Market Report, September 2016 revealed that 74% of car buyers use the internet as their main method of research. According to automotive research by Google, 71% of buyers want to start their finance process online and 50% of buyers find finance agreements to be complicated and difficult to understand. Auto Trader is authorised and regulated by the Financial Conduct Authority in relation to consumer credit and insurance mediation activities. Our FCA firm number is 735711.

Got a question about the finance calculator?

Your business must be regulated by the Financial Conduct Authority (FCA)

0345 111 0002

Monday to Friday 09.00 - 18.00

Saturday 09.00 - 17.00

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