Promote your stock and business

Dealer Finance

For cars and vans

Get more opportunities to sell your finance deals to buyers, ahead of other providers. You choose your own finance deals and we’ll promote them to the UK’s largest automotive marketplace. Your lenders. Your rates. Your finance.

Features and benefits

If you’re authorised by the Financial Conduct Authority, simply tell us your own lender(s) and interest rates to power the monthly payments shown to potential buyers in your adverts.

  1. Personalised to you

    powered by your own lenders and interest rates.
  2. Boost profits

    get your finance deals in front of buyers ahead of other providers.
  3. Repeat customers

    offer great customer service and upgrade your buyers to a newer model next time.

Not authorised by the FCA? We’ve got a free, easy solution to make sure your potential customers don’t miss out. Find out more

Why it works

  • 507 million
    ad views featuring a monthly payment
  • 3.7 million
    finance calculator interactions
  • 45,985
    finance leads delivered
Auto Trader internal data, 1st January – 30 June 2018

What our customers are saying

Our customers are using the finance options on Auto Trader in advance prior to contacting us. It is prompting more discussions, ensuring customers consider us (the dealership) for finance, rather than online brokers. RS Car Sales Cheshire

Frequently asked questions

You want to sell more vehicles on finance. And for buyers, it's easier to make that decision if they can find your monthly payment deals on a trusted online platform. In fact, buyers rate transparent pricing as the most important factor when choosing which retailer to purchase from, making it essential to provide them with this information online as early as possible.

We have partnered with Codeweavers; a technology provider who specialise in motor finance quotes and calculations and work closely with the majority of motor lenders. To enable set-up of this product, you will need to share some information with Codeweavers but please note that you do not need to be a Codeweavers customer.

Finance examples within your car adverts in search results will be defaulted to a deposit of £1000, a 36-month (3 year) term of agreement and, for PCP, 10,000 miles per year. These figures were selected based on data which showed us that these were the most frequently selected options by consumers. Please note the default £1,000 deposit relates to cars only, the minimum VAT deposit on vans is 20% of the vehicle price, and this is how it is displayed in your adverts in search results.

You can't choose your own default settings within vehicle adverts. We retain these default settings to provide a consistent experience to car buyers on Auto Trader. This also helps buyers make more accurate comparisons when viewing multiple adverts.

You must be authorised by the Financial Conduct Authority (FCA) with the relevant permissions to promote and sell cars on finance. For retailers who are not authorised by the FCA, buyers will have access to finance options provided by Zuto.

The only major lenders that we can't currently support are Volkswagen Group Financial Services, GM Financial (HP is supported, but not currently PCP) and Fiat Chrysler Automobiles (FCA) Finance. We're working with these firms to develop a solution, but if any of them are your preferred lender, you will need to select an alternative.