Buy, sell and trade your stock

Dealer Auction

Buy and remarket trade stock

Combined with Auto Trader Retail Rating, Dealer Auction provides valuable data driven insight giving you the confidence and ability to sell your vehicles for the best possible price.

Features and benefits

  1. Largest choice of profitable stock

    25,000 profitable vehicles from lease companies, auction houses, franchise, trade, and private sellers
  2. Unique data to guide buying

    use Auto Trader guide prices, desirability and live view of similar vehicles to help you uncover the right stock for you with the best margin.
  3. Alerts and buying tools

    set up your stock profiles and personalised alerts and we’ll let you know when stock you should look at is listed.
  4. Remarket with ease

    advertise unwanted part-ex or overage stock direct to trade whilst keeping it advertised on to maximise your chances to sell.
  5. Buying options to suit you

    Buy immediately with Buy it now or bid on our new online auction BETA. Our new condition reports enable sellers to identify vehicle damage.

Why it works

  • 3,000
    Over 3,000 buyers
  • 25,000
    Profitable vehicles
  • 80%
    of stock sells within 7 days 2

    Auto Trader data, June 2018

What our customers are saying

We find auctions time consuming, frustrating and expensive. We now source all our vehicles through Dealer Auction, focusing on private sellers. We now pay just £99 a month for all our sourcing needs. Jacob Freshwater, Managing Director, Fresh Motors

Frequently asked questions

Dealer Auction costs £99 + VAT per month. You can buy or advertise unlimited vehicles for this cost, unlike traditional auctions.

If a vehicle doesn’t match the seller’s description, and you can’t renegotiate or strike a deal with the seller, then you are within your rights to walk away from the vehicle at point of collection. If you have already taken delivery of the vehicle then any disputes must be resolved between you and the seller directly.

We currently have a classified advert format, where you can email the seller or call them to purchase the vehicle. We are now introducing Buy it now adverts and testing our new online auctions. You can find more information and guides on these on the advert itself once in the platform.

All sellers on the platform have now been vetted and must be VAT registered. Buyers can favourite, block or complain about sellers. You can see how many other buyers have favourited that seller. We will investigate all complaints if sellers don’t adhere to our terms and conditions.

We have the largest range of stock available from a variety of sources. Dealer Auction gives you access to buy stock from lease companies, franchise groups, trade sellers, auction houses and private sellers advertising on Many buyers find our margin filters and market data invaluable when sourcing from private sellers especially.

Try it free now

Get your first month free when you subscribe to Dealer Auction. Thereafter pay just £99 + VAT per month.

Already have an Auto Trader contract? Click the “Sign up” button below to log in to Portal and get started. If you’re not logged in, simply log in and go to the “Sourcing” tab.

Please note that Dealer Auction is provided to customers by Auto Trader Autostock Limited (company number 11499895).

Start my free trial

New to the Auto Trader family? Fill out the form below and one of the team will give you a call.


1 25,000 vehicles based on the total of trade, auction and fleet, private and retail Auto Trader adverts with £1,200 or more estimated margin under 6 years old with less than 80,000 miles as a daily average figure from 1st April 2017 to 31st March 2018. Estimated margin is an estimate of the margin you could make calculated from the Auto Trader market average retail less the vehicle asking price.

2 Based on Auto Trader data looking at all vehicles assumed sold during May 2018 and when priced below 105% of Auto Trader trade guide price.

Your needs are unique.
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further information.

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0345 111 0002

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