Terms and Conditions

Bike Free Double Stock Offer

Last Updated: 30 March 2026

This Free Double Stock Offer is provided subject to the Main Advertising Terms & Conditions, which are incorporated into these Rules by reference.

Terms defined in the Main Advertising Terms & Conditions shall have the same meaning in these Rules provided that, should a term be defined in both the Main Advertising Terms & Conditions and these Rules, the meaning of the term defined in these Rules shall have precedence in relation to the Rules.

Business Rules ("Rules")

  1. In these Rules, unless the context otherwise requires, the following terms have the following meanings:

    1. "Baseline Stock" means the contracted number of stock the Retailer holds as at the date the Free Double Stock Offer takes effect on 13 April which must not be reduced at any point during the Offer Period to remain eligible for the Offer;
    2. "Free Double Stock Offer" (The Offer) means the promotion operated by Autotrader which allows Retailers to double their Baseline Stock for the duration of the Offer Period with the extra stock being free of charge for that period. A Retailer shall be entitled to advertise an additional 100% of the amount of stock it has contracted for under its Advertising Agreement;
    3. "Offer Period" means the period during which the Offer applies: from 13 April until 11 May inclusive;
    4. "Retailers" means existing customers who:
      1. are bike retailers only (including in Northern Ireland), who have been invited by Autotrader to join the Free Double Stock Offer;
      2. are currently on a Standard, Advanced, or Super package, and have contracted stock of 5 or more bikes;
      3. and meet the downgrade criteria at paragraph 6 below.
  2. If any individual site in a Retailer's group is not eligible for the Offer, this will not affect the eligibility of the Retailer's other sites to participate in the Offer.
  3. Where Retailers operate as a group, the Baseline Stock must be maintained across the group during the Offer Period and each site (DID) must maintain its Package for the duration of the Offer Period.
  4. Retailers will be responsible for adding any additional bikes as part of the Offer either through Portal, via a stock feed or via AT Connect.
  5. The Offer will start on 13 April and remain in effect until 11 May inclusively during which time the Retailer will go live with its increased stock. The Offer Period cannot be changed or paused by the Retailer but may be changed by Autotrader in its complete discretion at any time.
  6. In respect of any Retailers who sign-up for the Offer, if at any time after the commencement of the Offer Period,: (a) cancels or downgrades their Package; and/or (b) reduces their contracted stock below the Baseline Stock, they will become ineligible for the Offer and additional stock will be removed, pursuant to clause 1.1.
  7. Package downgrades are subject to 30 days' notice period in writing following the end of the Offer Period.
  8. Retailers can upgrade their contracted stock level at any point during the Offer with additional stock automatically increased.
  9. A Retailer shall only be entitled to take up the Offer once during the Offer Period. If a Retailer participates in this Offer, they will not be eligible to participate in any other offer in conjunction, during the Offer Period.
  10. After the Offer Period has ended, any additional stock added for the Offer will be removed, unless the Retailer has requested to keep some or all stock by notifying their account manager in which case such additional stock advertised by the Retailer will be charged at the full rate card for that stock.
  11. Retailers shall ensure that individual sites within their group who are eligible for the Offer shall comply with these Rules, and such Retailers shall be primarily liable for such individual sites in connection with these Rules.
  12. Communication regarding the Offer may be received via email, Portal or from the Retailer's account manager.
  13. Any associated costs will be detailed via order confirmation and invoice.
  14. Autotrader reserves the right to allow or refuse to allow any Retailer to participate in the Offer at its sole discretion, or to remove any Retailer from the Offer if Autotrader determines the Retailer has outstanding late payments in respect of their Advertising Agreement (until such time as such outstanding amounts are paid).
  15. Retailers cannot advertise stock in connection with the Offer on behalf of a third party or another Retailer.
  16. Retailers that breach these Rules may be charged Autotrader's standard rate card for the duration of the Offer Period in respect of any additional stock (including retrospectively).
  17. Autotrader reserves the right to make changes to these Rules at any time and shall give Retailers at least 15 days' notice of any such changes in accordance with clause 2.4 of the Main Advertising Terms and Conditions.
  18. Autotrader reserves the right to remove or extend this Offer at any point with immediate effect.