Unique insights that drive retail performance
We take millions of observations on our platform and beyond, then crunch them into actionable insights that inform retail decision making in real-time. This data supports key retailer jobs, such as sourcing, pricing and disposal and helps them to remain agile in a constantly changing market, optimising speed of sale.
In a market experiencing significant forces of change including new brands, supply challenges and new fuel types, data is key to understanding the retail landscape and consumer behaviour. Current market dynamics alongside historic and future trends can have a huge influence on speed of sale and profitability for retailers. Visibility of these market conditions can help you make smarter retail decisions, faster.
In a volatile market, data is key to managing risk and maximising profitability.
Using live market insights to power your retail strategy enables you to make smarter decisions faster.
Keep up to date with the live retail market and stay ahead of your competition with metrics exclusive to Autotrader.
Retail Rating is an indicator of how quickly a vehicle will sell on Autotrader based on current market conditions. It is calculated by analysing speed of sale performance, plus market conditions including supply and demand, and is surfaced on a scale of 1-100.
Competitor View ranks where a vehicle advert sits in the live market compared to similar or exact match vehicles. Vehicles are ranked based on value or price and displayed in a list or graph view. This can be filtered to increase or reduce the volume of competing vehicles.
Average days to sell is an estimate of the average number of days we expect vehicles of the same derivative and age will take to sell on Autotrader. This is calculated for the whole of the UK and then adjusted for the variations we observe locally in the relevant area.
Price adjusted average days to sell is an estimate of the average number of days we expect it will take to sell a vehicle at its current retail price from the relevant location. This is calculated for the whole of the UK and then adjusted for the variations we observe locally in the relevant area.
Market Health compares the supply versus demand ratio on Autotrader. This can be surfaced for specific makes, models, body types, fuel types, age bands, locations and timeframes.
Supply refers to the volume of vehicles on Autotrader. This can be surfaced for specific makes, models, body types, fuel types, age bands, locations and timeframes.
Demand refers to buyer activity on Autotrader. This can be surfaced for specific makes, models, body types, fuel types, age bands, locations and timeframes.
Hear how Autotrader's retail metrics play a crucial role in helping Available Car manage a large forecourt in today's complex marketplace.