Quality customer service Trusted review system Confident car buyers

Collect reviews and build trust

Dealer Reviews

93% of consumers say online reviews impact their purchase decision*. They give other car buyers the confidence to buy from your dealership because they can see what kind of experience others have had with your business.

Reviews offer you a fantastic opportunity to really showcase your customer experience and show car buyers what a fantastic service you offer.

Gain buyers' trust

Reviews are free as part of your package, so why not use this opportunity to grow your reputation and build trust between you and the consumer without having to spend a penny more.

Your reviews will show across your Auto Trader advertising...

How to start collecting reviews in Portal

Learn how to respond, challenge and filter your reviews in Portal

Top tips for Dealer Reviews

  • Reply to all of them - the good and the bad
  • Invite customers to leave a review after every purchase
  • Remain polite and professional in your response
See our best practice guide

Get awarded for your great customer service

Follow these top tips and you could be awarded as an Auto Trader Highly Rated retailer, to help you attract even more buyers. All winners get a stamp of approval displayed on their and point of sale to proudly display in their dealership.

Already collecting reviews?

We work with a number of review providers who can feed over your reviews and appear on your Auto Trader advertising.

  • Feefo
  • Trust Pilot
  • Reevoo
  • Judge Service
  • Marketing Delivery
  • Reviews
  • Car dealer reviews

Contact your Account Manager to set this up.

Don't miss out, collect reviews today

1 million reviews on Auto Trader
Highly Rated award winners in 2019

Frequently asked questions

We know how busy it can get, but, the reality is, this is the way the world is changing and it’s so important to reply to your reviews – especially the negative ones. Today, consumers rely heavily on reviews to make a purchase decision. You don’t have to reply to them all immediately. Maybe set yourself 30 minutes each day to reply. Once you’ve replied to a few, you can store some as templates and then all you’ll need to do is tailor them to the nature of the review – that’s what we do here at Auto Trader. It’s about deciding what’s important for your business. If you’re not replying to them but your competition down the road is, who is the consumer likely to go to? 

We won’t remove a review if it is negative or may not be factually correct. That’s not because we don’t believe you – it’s because we will not directly get involved and cannot prove the facts. This is where your reply plays a huge part. Our best practice tips can help you to reply in this situation. If the review breaks our moderation rules, we will of course remove the review. 

You can invite your customers to leave a review in Portal. Once you click into a vehicle, you’ll see a ‘Request review’ button within each tab, at the bottom of the page – just enter your customers contact details and they’ll receive an invite in their mailbox. These reviews will show as ‘verified’ reviews which highlights that they purchased a vehicle from you.