Our advertising packages
The essentials for selling online, tailored to your needs
All our packages offer a suite of online selling solutions to help you advertise and market your stock and manage leads from customers. Your package choice determines the level of prominence your adverts get on our platform. The higher your package, the harder Auto Trader works for you.
All our advertising packages include:
Advertising & Promotion
Promote your stock and brand to millions of car buyers on Auto Trader
Choose your stock level with the flexibility to add tactical stock
Showcase your brand, stock, awards and reviews on your Retailer Store page
Show up to 100 images per car and video1
Option to show your own or partner finance offers on your adverts
Showcase your brand, customer reviews and unadvertised stock on your Retailer Store
Basic vehicle check as standard, option to upgrade to full check
Conversion Optimisation
Convert more browsers to buyers
Create and manage your adverts via Portal or API
Suite of customer contact methods: Auto Trader Text, Chat and Calls
Lead management online, via email or API integration
Generate leads with Part-exchange, upgrade to get guaranteed prices
Generate finance leads through partner finance offers or upgrade to showcase your own finance figures
Stock Management & Logistics
Manage your stock and operational tasks
Access to Vehicle Moves to move stock, pay per move
Access to Dealer Auction to source stock, extra charges apply
Performance Analytics to understand how your adverts are performing
Market Insight to understand supply and demand
Market-leading valuations for car and van
Home Deliver & Click & Collect functionality
Access to Retail Check to source in demand stock and price to market2
Education & Support
Best in class support teams and retailer education
Dedicated Account team to maximise your performance
Retailer Performance Masterclasses
Discovery days and Futures group to shape future solutions
Industry recognised, data-driven awards
Regular market briefings to stay up to date with market trends
1 Video not available to all customers on our starter package, enquire for more details.
2 Retail Check not available to all customers on our starter package, enquire for more details.
Advertising & Promotion
Promote your stock and brand to millions of car buyers on Auto Trader
Choose your stock level with the flexibility to add tactical stock
Showcase your brand, stock, awards and reviews on your Retailer Store page
Show up to 100 images per car and video1
Option to show your own or partner finance offers on your adverts
Showcase your brand, customer reviews and unadvertised stock on your Retailer Store
Basic vehicle check as standard, option to upgrade to full check
Conversion Optimisation
Convert more browsers to buyers
Create and manage your adverts via Portal or API
Suite of customer contact methods: Auto Trader Text, Chat and Calls
Lead management online, via email or API integration
Generate leads with Part-exchange, upgrade to get guaranteed prices
Generate finance leads through partner finance offers or upgrade to showcase your own finance figures
Stock Management & Logistics
Manage your stock and operational tasks
Access to Vehicle Moves to move stock, pay per move
Access to Dealer Auction to source stock, extra charges apply
Performance Analytics to understand how your adverts are performing
Market Insight to understand supply and demand
Market-leading valuations for car and van
Home Deliver & Click & Collect functionality
Access to Retail Check to source in demand stock and price to market2
Education & Support
Best in class support teams and retailer education
Dedicated Account team to maximise your performance
Retailer Performance Masterclasses
Discovery days and Futures group to shape future solutions
Industry recognised, data-driven awards
Regular market briefings to stay up to date with market trends
1 Video not available to all customers on our starter package, enquire for more details.
2 Retail Check not available to all customers on our starter package, enquire for more details.
Find your level for the performance you need
Choose the level of package to suit your business needs. The higher your package, the harder Auto Trader works for you. Our team of experts are on hand to conduct a business review and recommend the best package for you.
Ad Performance
5
Promoted Position
Search Advantage
Search Advantage Plus
Ultra
Get the best performance possible with double the Search Advantage over Super
Super
Get ahead in search with our new Search Advantage mechanism
Enhanced
Enhance your performance with vehicles displayed in Promoted positions in search
Standard
Get your adverts into the top tier of search meaning you appear above starter on all devices
Starter
A good place to start, your vehicles appear on the UK’s largest automotive platform
Ad Performance
Promoted Position
Search Advantage
Search Advantage +
Do you need more from Auto Trader to hit your business goals?
Our team of experts can provide you with a 1:1 business review to understand your goals on Auto Trader and make sure you’re on the right advertising package for success.