Our advertising packages

Changes to our advertising packages

From 4th May we’re evolving our advertising packages, you can find more details here. Our new business team will be happy to guide you through this and talk to you about your options as we go through this change.

Standard

Get your ads increased prominence in search with sponsored adverts on mobile devices.

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Advanced

Combining sponsored mobile ads with promoted positions cross-platform to get your ads on page one on desktop and mobile.

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Premium

Combine the full power of presence and prominence packages to give you the highest natural position within search results.

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All of our packages include:

Display your stock

Tools to list your stock to millions of car buyers on the Auto Trader site

Basic vehicle check as standard, option to upgrade to full check

Option to show your own or partner finance offers on your adverts

Show up to 100 images per car

Unadvertised stock displayed though profile page

Access to Pay Per Click tools to boost the prominence of your stock

Manage your ads and leads

Respond to consumer leads however they contact you

Create and manage your adverts

Report on performance

Auto Trader Text

Auto Trader Chat

Auto Trader Calls

Part-exchange lead management

Finance lead generation

Build your brand

Build your brand with your dealer profile page and customer reviews

Showcase your brand, customer reviews and unadvertised stock on your dealer profile page

Build consumer trust by sharing your customer's reviews on your adverts and dealer profile page

Show up to 100 images per car

Unadvertised stock displayed though profile page

Access to Pay Per Click tools to boost the prominence of your stock

Standard

The Standard package gives you all the features of Starter whilst ensuring your adverts will appear ahead of those listings across all mobile devices.

Mobile priority

Advanced

Get everything that’s included in the Standard package, plus you’ll also get seen outside of searches you wouldn’t normally be seen in based on price and distance. Get your vehicles in front of the UK’s largest audience of car buyers. With 656 million visits to our site and an listing position on both desktop and mobile devices.

Mobile priority

Mobile promoted

Desktop promoted

Premium

Premium package is our top prominence package, building on all the great features available in Advanced and giving you the highest possible natural position within search results. Displaying your vehicle towards the top of search results, your stock features in search wherever the audience is, with maximum exposure and more response.

Mobile priority

Mobile promoted

Desktop promoted

Desktop priority

Our presence package

If the above packages aren't for you, we offer a starter package with reduced functionality which can help get you started with advertising on Auto Trader.

Starter package allows you to list your vehicles on Auto Trader. This package is entry level, so you won't have any search prominence. However you will have the essential features to display and manage your stock and brand on Auto Trader, as well as your leads.

Boost individual vehicles with Pay Per Click

Buy extra promotion for individual vehicles with PPC, increasing their prominence on the page.

Enhance your packages

Once you’ve chosen a package, access a variety of additional efficiency products from finance to data-driven services...

Promoting your stock and business

Find out about our dealer websites, finance packages, new car and pay-per-click advertising.

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Sourcing and trading stock

Access thousands of profitable used vehicles with smart buying and add our history checks

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Pricing and managing vehicles

Have the right cars, at the right price for your location using Retail Check or Retail Accelerator.

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Disposing of your stock

Move vehicles more quickly and at a lower cost using our trusted network of logistics companies.

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Your needs are unique.
Please contact us for further information.

Call us
0345 111 0002

Monday to Friday
09.00 - 17.30
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