Put your stock in front of as many buyers as possible p>
The face of auto retailing has changed. Buyers are better informed than they have ever been. With forecourt visits falling by 41%, research is now done online and increasingly outside normal business hours, so making sure your cars stand out from the crowd has never been more important.
Nearly two thirds of buyers are doing their research in the evening – 67% between 6pm and 9pm when your doors are shut.
50% of buyers arrive on your forecourt having made no prior contact.
Getting your stock seen wherever buyers are looking – be it on a smartphone, tablet or on PC – is vital. Boost your digital presence and credibility with our products and services, specifically designed to meet the needs of today’s car buyers and help you stay one step ahead of the competition.
“I particularly like the speed and accuracy that i-Control gives me when assessing the purchase and retail price of any car. I find the values generally accurate, and have used them to good advantage when dealing with a customer in negotiating the part-exchange price. Knowing the desirability of a car before I purchase is also a great advantage that i-Control gives me, that nothing else can.”
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