Dealer Finance

Coming soon

You'll be able to promote your finance offers, powered by your own lenders and interest rates. It's coming soon, so register your interest today. Your business must be regulated by the Financial Conduct Authority (FCA).

Reach more buyers. Sell more cars on finance. FREE until 2018.

74%¹ of car buyers now use the internet as their main method of research, they make more decisions online than ever, and visit your showroom only when ready to buy. So it’s essential your finance offers are visible at the online point of sale. With Dealer Finance, you’ll be able to promote your finance offers to potential buyers on Auto Trader, powered by your lenders and your interest rates.

How Dealer Finance works

+ Choose your lender(s) and interest rates to power a monthly price and finance calculator in your adverts.


+ Car buyers on Auto Trader will see a monthly price alongside the full price in your adverts.


+ An advanced and flexible finance calculator powered by Codeweavers allows buyers to personalise the deal by entering their ideal deposit, term and mileage.


+ Interested buyers can send a dedicated finance enquiry to you, complete with all of their details,  so you can continue the conversation offline. 

“We’ve seen a 50% conversion rate for the finance enquiries we’ve received from Auto Trader so far”

Car Supermarket, September 2016

Register your interest today

To request this product to be setup on your Auto Trader adverts, contact your account manager today or simply register your interest by completing this short form.

Search by monthly price (coming in summer 2017)

One in four used car buyers consider monthly payments during their search. So we’ll soon be making it even easier for them to find your finance offers by introducing the ability to search by monthly price. Your cars will be displayed in these searches if you have the Dealer Finance product. 

Frequently asked questions

How can I get Dealer Finance?

To be eligible for Dealer Finance, your business must be regulated by the Financial Conduct Authority (FCA). To register your interest in setting up Dealer Finance, contact your account manager today or simply complete the enquiry form on this page. 


Will I be billed for this product?

Dealer Finance will be free to existing Auto Trader contract customers until early 2018, although we do reserve the right to charge for the product after this time. In this event, we will contact you in advance to make you aware of any charges.


Who are we working with?

We have partnered with Codeweavers; a technology provider who work closely with the majority of motor finance providers and specialise in online motor finance quotes and calculations. To enable set-up of this product, you will need to share some information with Codeweavers but please note that you do not need to be a Codeweavers customer.

*Dealer Finance is available as a free trial until early 2018 to existing customers only. ¹Auto Trader Market Report, September 2016. In order to sell cars on finance, you must be authorised by the Financial Conduct Authority (FCA). For more information speak to your account manager. Auto Trader is authorised and regulated by the Financial Conduct Authority in relation to consumer credit and insurance mediation activities. Our FCA firm number is 735711.

Register your interest to try Dealer Finance for FREE*

Your business must be regulated by the Financial Conduct Authority (FCA)

0345 111 0002

Monday to Friday 09.00 - 18.00

Saturday 09.00 - 17.00

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