Unrivalled reach Intelligent tools More power to you

We know your focus is sales, making more of them, making them faster and making them more profitable. That’s why our focus is making sure you have the power to make it happen. With our industry leading tools, data and know how, you can challenge us to unlock more value in your stock.

Car buyer trust

We constantly improve our platform to help buyers feel confident. The more trust buyers have in you, the more likely they are to buy your vehicles. So, more trust means more sales for you. Below are just a few of the ways we’re helping you build car buyers’ trust.

Search changes

Improved sort order Quicker buying journeys More leads for you

Our new relevance-based search saves your potential customers time by showing the most relevant adverts to them. Here’s what it means for you:

  • Buyers can find the right car, at the right price as adverts are sorted by quality rather than being the cheapest.
  • We’ve shifted away from ‘lowest priced first’, so you can get ahead by focusing on the quality of your adverts.
  • These changes have increased the number of leads delivered to retailers, as customers can more quickly find the right cars for them.
Find out more

Improved Adverts

Greater transparency Informed car buyers 1m extra transactions 1

Improving speed of sale by providing car buyers with all the confidence they need to commit to a purchase. Here’s how we’ve increased car buyer confidence:

  • New features on your adverts help you quickly sell the benefits of your vehicle.
  • Reviews in search, as well as any awards you have won, help give buyers confidence in you.
  • Our impartial and trusted valuations power our new Price Indicator, helping your potential customers understand whether they’re getting a fair price.
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AT Awards

Great buying experience Retailer recognition Confident car buyers

Each year we host a range of awards that recognise great retailers who create outstanding car-buying experiences. Join our awards webinar to find out more.

  • An industry-standard mystery shopping selection process leads up to the annual Retailer Awards, where the best of the best compete for the coveted Retailer of the Year award.
  • Our Highly Rated awards recognise retailers who regularly receive great reviews from delighting their customers.
  • This year, the brand-new AT250 celebrates the highest performing retailers on Auto Trader.
Find out more

Dealer Reviews

Quality customer service Trusted review system Confident car buyers

Reviews give you the opportunity to really showcase your customer experience, and show buyers what a fantastic service you offer.

  • Reviews are included in your package, so why not use the opportunity to grow your reputation and build trust between you and potential buyers
  • Get recognised for your great customer service with our annual Highly Rated award
  • Feed over your reviews from third parties such as Trust Pilot, Feefo and Judge Service free of charge
Find out more


1. Auto Trader Market Report, September 2019. Based on projections of increasing overall stock turn from 3.4 to 3.