Retailer Masterclasses

Consumers demand instant information, transparency, and they seek out trusted retailers - are you equipped to meet their needs?

Why should you attend?

Auto Trader is running a new series of retailer masterclasses featuring new presenters who will share brand new content, in venues across the UK.


This round will focus on the changes in consumer buying behaviour, and how these impact our industry and the car buying process. We’ll also be sharing some best practice advice and highlighting the marginal gains to help you adapt and succeed in today’s changing digital marketplace.


Our insight team will demonstrate that ‘retailers’ who are leading the way are using data to guide their business decisions, understanding the importance of sourcing desirable stock and pricing to the market, and disposing of overage extra space/stock as needed.



What will be covered?

  • How to use data to inform your stock and pricing policies.

  • Creating a seamless on and off line consumer experience.

  • The importance of transparency in creating trust for your business and your stock.


Consumer behaviour has changed dramatically, driven by the accelerating pace of change in digital, our expectations are constantly increasing and this is changing retailing across all sectors. We demand instant and transparent information in all our experiences, both online and offline, and the opinions of others seriously impacts our decision to purchase or not. Meanwhile, the automotive industry has been slow to evolve to these changes, and therefore need to adapt to keep up with consumer expectations. We have developed these bespoke, free sessions to help retailers stay competitive in today’s changing digital marketplace. This is a golden opportunity to hear the latest automotive trends and best practice, network with other retailers and ask your questions. We’d encourage you to bring your laptops and tablets along to review your digital forecourts.

Meet the team

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Chris Penny - Franchise Brand DirectorGuy Dunn - Retailer Insight ManagerMarc Thornborough - Independent Brand DirectorAndrew Korpela - Retailer Insight Manager

Upcoming masterclass dates 

Masterclasses are held across the UK throughout the year. Register today to see what it’s all about when we’re next in your area. 


11th July 2017 – Aberdeen Football Club – Pittodrie Stadium, Aberdeen, AB24 5QH


18th July 2017 – Wolverhampton Racecourse – Dunstall Park, Wolverhampton, WV6 0PE


25th July 2017 – Haydock Park Racecourse – Newton-le-Willows, Merseyside, WA12 0HQ


2nd August 2017 – St. Mellion International Resort - Saltash, Cornwall, PL12 6SD

Webinars - Free for customers

In addition to Masterclasses we have designed two webinars with actionable insights to help you to engage buyers and sell more.


Your needs are unique, please contact us for further information

Talk to us

0345 111 0002
Monday to Friday09.00 - 18.00
Saturday09.00 - 17.00

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