Retailer Masterclasses

Consumers demand instant information, transparency, and they seek out trusted retailers - are you equipped to meet their needs?

Why should you attend?

Auto Trader is running a new series of retailer masterclasses featuring new presenters who will share brand new content, in venues across the UK.


This round will focus on the changes in consumer buying behaviour, and how these impact our industry and the car buying process. We’ll also be sharing some best practice advice and highlighting the marginal gains to help you adapt and succeed in today’s changing digital marketplace.


Our insight team will demonstrate that ‘retailers’ who are leading the way are using data to guide their business decisions, understanding the importance of sourcing desirable stock and pricing to the market, and disposing of overage extra space/stock as needed.



What will be covered?

Consumer behaviour has changed dramatically, driven by the accelerating pace of change in digital, our expectations are constantly increasing and this is changing retailing across all sectors. We demand instant and transparent information in all our experiences, both online and offline, and the opinions of others seriously impacts our decision to purchase or not. Meanwhile, the automotive industry has been slow to evolve to these changes, and therefore need to adapt to keep up with consumer expectations. Therefore, we will address:


  • how to use data to inform your stock and pricing policies;

  • creating a seamless on and off line consumer experience;

  • the importance of transparency in creating trust for your business and your stock.


We have developed these bespoke, free sessions to help retailers stay competitive in today’s changing digital marketplace. This is a golden opportunity to hear the latest automotive trends and best practice, network with other retailers and ask your questions. We’d encourage you to bring your laptops and tablets along to review your digital forecourts.

Meet the team

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Chris Penny - Franchise Brand DirectorGuy Dunn - Retailer Insight ManagerMarc Thornborough - Independent Brand DirectorAndrew Korpela - Retailer Insight Manager

Upcoming masterclass dates 

Masterclasses are held across the UK throughout the year. Register today to see what it’s all about when we’re next in your area.


24th January 2017 – Dynamic Earth – 112-116 Holyrood Gait, Edinburgh EH8 8AS


31st January 2017 - IGEM House Meetings and Events – IGEM House, 28 High Street, Kegworth, Derbyshire DE74 2DA


7th February 2017 - Elm Grove Conference Centre – Roehampton Lane, London SW15 5PH


21st February 2017 - MacDonald Tickled Trout Hotel – Preston New Road, Samlesbury. Preston PR5 0UJ


8th March 2017 - Etihad Stadium – Etihad Campus, Manchester M11 3FF


21st March 2017 - The Goodwood Hotel – Goodwood, Chichester, West Sussex PO18 0QB

Your needs are unique, please contact us for further information

Talk to us

0345 111 0002
Monday to Friday09.00 - 18.00
Saturday09.00 - 17.00

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