TRANSACT

Make your transactions contactless to maximise your opportunities to sell

#FinishStrong

Transact

The world has changed more than we ever thought possible in a very short space of time. Our research is clear, coronavirus has caused a shift in consumer sentiment that we’ll all need to react to. It’s always been important to provide buyers with confidence in the vehicle, the price and in you as the retailer. This now extends to confidence in your ability to provide a safe transaction with minimal contact.

Transact checklist

  • Rethink safety measures at your dealership to enable social distancing

  • Enable our new remote selling features if you offer the services

  • Read up on distance selling and how it can impact consumer rights

  • Request and reply to customer reviews

Making your dealership a safe space to trade

Your safety and the safety of your employees and customers should be paramount. The speed in which retailers were able to adapt to new ways of working when forecourts were given the green light to reopen was a credit to all involved. Maintaining these standards will be pivotal to reducing any disruption as a result of the latest increase in Coronavirus cases across the UK. Viewings by appointment, unaccompanied test drives, additional PPE and vehicle sanitisation should all be considerations to ensure a safe experience for you and your customers.

Take advantage of new remote selling features on Auto Trader

Think about how you will provide your service whilst adhering to the latest government guidelines. To help buyers trust they can transact with you safely and minimise physical contact needed, we’re launching three new solutions:

  • shield

    COVID-19 safety measures

    reassure buyers by outlining the steps you’re taking to ensure a safe interaction with customers

  • video

    Live video viewing:

    buyers will be able to book a video viewing and vehicle walk-around to replace the forecourt visit

  • home

    Home delivery:

    let buyers know if you provide home delivery to their location

Find out more about our remote selling features

Get clued up on distance selling regulations

Home delivery could be a great option to enable a transaction with a customer unwilling to visit your forecourt. However, depending on how the deal was done, this may be classed as an off-premises sale and so trigger a 14-day cooling off period. For more information you can read our blog post where Peter Stonely, a trading standards specialist, offers his advice.

Read our blog post on distance selling
Read our blog post on distance selling for B2B contracts

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