Keep your pedal to the metal
The retail landscape continues to change, used vehicle prices continue to rise and retailers are riding a wave of record margins and sales performance on Auto Trader. Now is certainly not the time to take your foot off the gas with consumer demand at record levels. Audience was up 26.2%* and leads up a staggering 48%* YoY in September and we don’t see any indication that’s about to change. In fact, we’d suggest the opposite applies with travel and leisure restrictions bringing new buyers and freeing up more cash reserves for big ticket purchases. It’s time to revisit your goals, get set to finish the year strong and hit your year-end target.
Five steps to finishing strong…
Revisit your year-end targets and identify your gap to goal
Take a demand led approach to identifying the right stock
Set a strategy to optimise profit and days to sell
Advertise all of your stock and manage your performance rating
Make your transactions contactless to maximise your opportunities to sell
We’re here to help
We’ve done our best to support you throughout the ongoing pandemic. Now we’re here to help you take aim at your year-end goals with clear, accurate and actionable guidance on finishing the year with a bang. Getting back to profit was the target for many of you in our August poll, but after a strong summer we’re challenging our customers to reset their goals and supercharge their efforts to make 2020 a success, whilst ensuring a fast start to 2021.
*Source: Auto Trader internal data - September 2019 compared to September 2020