With restrictions in place to some degree across the UK, your online forecourt is your only forecourt. Advertising on Auto Trader is free in December1, so why not take advantage and advertise any stock you hold so it’s visible to buyers. Many customers are choosing to take the opportunity to maximise their online visibility and upgrade to a higher package too.
Advertising in December is free1
As our CEO Nathan recently announced, we will not charge any advertising fees in December. This presents our retailer partners with a great opportunity to make sure all their stock is on Auto Trader. To make the most of this opportunity, upgrade before the end of November. Please note that to take advantage, you must commit to any upgrades through January to receive December free of charge. Our 30-day cancellation terms still apply.
Stock not advertised is invisible 75% of the time2
If you aren’t advertising vehicles you stock on Auto Trader, they’re almost invisible to buyers. More buyers are coming to Auto Trader than ever. In fact, 27% more buyers came to Auto Trader between July – September this year compared to last year3. 4.9 million buyers come to Auto Trader every month who don’t shop anywhere else4 and we’re the 12th most viewed website in the UK5.
53% of January buyers research in December
Our latest research shows that 53% of customers who buy in January do their research in December*. We’re also launching our new consumer marketing campaign on Boxing day, which is traditionally our busiest day of the year. Success in the new year will depend on what you do now, so get your stock in front of buyers, build your pipeline, and you’re set for success.
*Analysis of 31,857 sold vehicles through Auto Trader sales match data, provided by customers. January sales analysing buyer research behaviour December 2019 – January 2020.
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1 December free advertising package refers to all elements of your advertising package, including contracted stock upgrades, excluding AT PPC & PPC Boost, Top Spot, Dealer Auction and pay per usage products. Additional Stock booked after 4th November will be charged at your usual rate. Market Extension will be charged at 50%. Any downgrade or cancellation request received before 1st January 2021 shall mean that the free advertising offer is removed and December advertising shall be charged in full from the date the downgrade or cancellation request was received. Standard 30 day downgrade/cancellation terms apply (please see our Main Advertising Terms and Conditions for more details).
2 Share of minutes is a custom metric based on Comscore minutes (MM) (revised) and is calculated by dividing Auto Trader’s total minutes volume by the entire custom-defined competitive set’s total minutes volume. Comscore MMX® Multi-Platform, Total Audience, April 2017 through September 2019, UK. Custom-defined list includes: Auto Trader, Gumtree.com - Motors, eBay Motors UK, Pistonheads sites, Motors.co.uk, CarGurus, Auto Express.co.uk, Topgear.com, Parkers.co.uk, Whatcar.com, Carwow.com, Exchange&Mart, Vcars, RAC cars, Trusteddealers.co.uk, Carsnip.co.uk.
3 Google Analytics, Total sessions July-September 2020 vs July-September 2019
4 Unique visitors that only visit Auto Trader is a custom metric which takes the difference between the total unduplicated audience for the defined competitor set, including & excluding Auto Trader, Comscore MMX® Multi-Platform, Total Audience, Custom-defined list includes: Auto Trader, Gumtree.com - Motors, eBay Motors UK, Pistonheads sites, Motors.co.uk, CarGurus, Auto Express.co.uk, Topgear.com, Parkers.co.uk, Whatcar.com, Carwow.com, Exchange&Mart, Carsnip.co.uk , Heycar.co.uk, Cinch.co.uk, December 2019, UK.
5 ComScore MMX® Multi-Platform, Total Audience, Total Views, Top 100 Properties, September 2020, U.K.