Data and Insight

Protect profits by powering your decisions with our demand-led data

In today's rapidly moving market, it's never been so important to use data and insight to support business decisions. The source of that data is vital to your bottom line. Using the wrong data for the wrong decision puts your profit at risk. That's why our data and insight is always driven by market supply, real-time consumer demand and live retailer pricing. So you can make smarter business decisions that maximise profits.

Data to fuel your success

The most successful retailers on our marketplace use our demand-led data and insight to optimise their decision making across these three key areas.

Buying profitable stock

To complement your own market knowledge, we recommend you use two approaches to help you source the right stock at the right price. Inform your strategy by tracking macro market trends including market supply, consumer demand, speed of sale and market pricing. Then drill-down and review each vehicle in detail using Retail Rating.

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Pricing to the live market

Use millions of market-wide pricing observations to support your success and be guided by the live retail market. Take the guess work and opinion out of pricing right every day and use Price Indicator to your advantage in winning buyer trust.

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Improving performance daily

Measure, track and improve your advert performance on Auto Trader using our Performance Rating, available through Performance Analytics. Improve performance vs your competition on generating search exposure, attracting advert views and converting leads.

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How do you drive business decisions?

The traditional way

  • Relies on instinct to drive business decisions
  • Sources stock based on trade-up valuations
  • Takes a historical approach to sourcing and pricing
  • Loses profit margins by over or under-pricing vs the market

The smarter way

  • Uses data and insight to make smarter business decisions
  • Sources stock using a retail-back methodology
  • Takes a demand-led approach to sourcing and pricing
  • Optimises profit margin by pricing to the live-retail market

Trusted by the industry

Our data is trusted and used daily by over 7,000 retailers including many of the AM10 retailer groups, OEM's such as PSA Group and BMW and more.

Insight Masterclasses

At any given time, retailers are missing out on £91 million in profit1 by underpricing their stock. That's because this stock isn't priced to the live retail market. Effectively throwing away profit. Our data and tools make it easy to prevent that. Watch a masterclass today to master your pricing.

1 Auto Trader internal analysis of the advertised price vs the retail valuation.

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0330 303 9024

Our team of dedicated Account Managers can talk you through our products to help you on your journey

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