Welcome to Vauxhall New Cars on Auto Trader

As the UK’s largest new car marketplace, we want to ensure that you can maximise your opportunity with us.

So whether you are already subscribing for Vauxhall new cars or currently considering Auto Trader, this support hub is designed to help you stand out from the crowd and boost your new car performance, whilst upholding your brand guidelines.

Attract buyers

Stand out amongst the competition and win your share of buyers

Appeal to the widest audience

With over 1.5 million unique buyers viewing new cars on Auto Trader every month, you don’t want to miss out on any opportunities. Ensuring you have adverts for each model line and budget range, will maximise your audience reach.

Use your own images

Uploading more of your own photos can generate up to 4.5x more advert views than using just 2-5 images, making it the most significant driver of response. Only 42% of new cars on Auto Trader have at least 10 real photos applied, so there’s real potential to beat the competition.

Capture more with our photography guide

Put your customers first

Adapt to the current circumstances and ensure your customers feel safe and secure by promoting any COVID-19 safety measures you have in place and flexible services, such as Click & Collect and Home Delivery.

How it's done

Here’s a real-life example of advertising best practice

  1. A fair saving on the RRP in-line with national offers

  2. Enable finance to show monthly payments

  3. Highlighting key selling points with an attention grabber

  4. Allowing buyers to contact them anytime via Live Chat

  5. Generating enquiries via text messages

  6. Capturing multiple images and videos of the car

Optimise your adverts

Keep buyers engaged and locked-in to your adverts

Describe your vehicles effectively

Attention grabbers are the only customisable text a buyer can see before viewing your advert. Call out strong spec features and ensure your Vauxhalls appear as unique as possible to maximise your response.

A good description of the model and options is a great way of bringing an advert to life – you could even make description templates to reuse and save time

Activate live chat and text

Provide easier ways for consumers to connect with you, by activating your live chat and text features on your Auto Trader adverts today.

The Vauxhall network generates 8% of its leads through live chat and text, so make sure you’re not missing out on valuable opportunities.

Activate live chat and text today

Finance and monthly price

Vauxhall UK have set up a feed to directly share their latest new car finance offers on Auto Trader new car adverts, meaning that all Vauxhall retailers can show the latest finance offers on stock and will be automatically updated each quarter.

Showing your latest finance offers provides the consumer with the opportunity to submit a finance lead, or personalise the deal by using the finance calculator to suit their deposit, term or monthly budget.

There is no cost to adding finance to adverts, and you should use the OEM stock feed in order for the vehicles to calculate.

Take it to the next level

How to convert customers without them visiting your forecourt

Bring your cars to life with video walkarounds

Adverts with a video included generate double the leads. The opportunity is huge, as less than 2% of new cars on Auto Trader have a video today. Using video for your priority models is a good starting point to build from. We recommend keeping your videos to 90 seconds or less to maximise engagement.

If you want to reach maximum performance, combine video with plenty of real photos and a bespoke attention grabber for each vehicle.

Take our Retailer Performance Masterclass

Our free online learning hub has been designed to fit around your busy schedule. Offering bitesize tutorial videos lasting approximately five minutes in length, RPM will guide your teams through techniques to excel on Auto Trader. All modules are available on demand, so you can complete in your own time. Check out our new car module through the link below.

Start the new vehicle module

Track your performance easily in Portal

Quickly identify which vehicles are generating the most response - and the ones that need a little attention. Portal offers an easy, in-depth analysis of your Auto Trader performance.

Alongside response tracking and lead information, Market Insight data shows Vauxhall supply and demand across the network on Auto Trader, at the click of a mouse. Book a free session with a Performance Manager for a demonstration with your stock today.

Book Performance Manager session

Why Auto Trader?


of the Vauxhall network are advertising new vehicles with Auto Trader


unique car buyers browsing new car adverts every single month


more minutes spent on Auto Trader than all our competitors' sites combined

Our new vehicle package

Locally optimised

Buyers searches are pre-filtered to a 50-mile radius, so you can own your area of influence

All-you-can advertise

One affordable monthly payment, unlimited new vehicle adverts

Sell before you buy trial

First time advertising brand-new with us? You won’t pay a penny until you make your first sale*

It's free to advertise new Vauxhalls

Vauxhall have committed to driving new car and van performance for their network, and during August, September and October 2021, Vauxhall will refund you the cost of advertising new cars or vans on Auto Trader, as long as you meet the following criteria:

Vauxhall will refund you the cost of the new car / van product via ADapt programme. You will still receive an invoice from AutoTrader for the product, just claim this amount back. Speak with your Vauxhall account manager for more information

With you every step of the way

A dedicated Account Manager and our Performance Management team will be at your disposal throughout your new vehicle advertising journey. We offer each of the below steps to all our retailers to help get you up, running and performing:

Scheduled check-ins

Over your first month of joining, we’ll schedule in plenty of time to help you start advertising to your full potential.

Regular support emails

As you work through the initial steps of getting your new car advertising set up, we’ll send you useful updates to help you maximise your response.

Help is on hand

Your Account Manager and the Performance Management team will be at your disposal throughout your new vehicle advertising journey.

Talk to us about brand new

Through this form, you can easily:

Register your interest in starting your free trial

Schedule a session with a specialist Performance Manager to help maximise your Auto Trader performance

Receive more information on our new car package and how it works

If you’d prefer, you can give one of our experts a call on 0330 303 9011

Monday to Friday
09.00 - 17.30