How to do the basics brilliantly
3 steps to improving your performance in today’s market
In a competitive marketplace, find out the best ways to attract your share of new Vauxhall buyers
Optimise Your Adverts
Discover ways to build more engaging adverts for your new Vauxhall stock, keeping buyers locked-in for longer
Stand out amongst the competition and win your share of buyers
Appeal to the widest audience
With over 1.5 million unique buyers viewing new cars on Auto Trader every month, you don’t want to miss out on any opportunities. Ensuring you have adverts for each model line and budget range, will maximise your audience reach.
Use your own images
Uploading more of your own photos can generate up to 4.5x more advert views than using just 2-5 images, making it the most significant driver of response. Only 42% of new cars on Auto Trader have at least 10 real photos applied, so there’s real potential to beat the competition.
Put your customers first
Adapt to the current circumstances and ensure your customers feel safe and secure by promoting any COVID-19 safety measures you have in place and flexible services, such as Click & Collect and Home Delivery.
How it's done
Here’s a real-life example of advertising best practice
A fair saving on the RRP in-line with national offers
Enable finance to show monthly payments
Highlighting key selling points with an attention grabber
Allowing buyers to contact them anytime via Live Chat
Generating enquiries via text messages
Capturing multiple images and videos of the car
Optimise your adverts
Keep buyers engaged and locked-in to your adverts
Describe your vehicles effectively
Attention grabbers are the only customisable text a buyer can see before viewing your advert. Call out strong spec features and ensure your Vauxhalls appear as unique as possible to maximise your response.
A good description of the model and options is a great way of bringing an advert to life – you could even make description templates to reuse and save time
Activate live chat and text
Provide easier ways for consumers to connect with you, by activating your live chat and text features on your Auto Trader adverts today.
The Vauxhall network generates 8% of its leads through live chat and text, so make sure you’re not missing out on valuable opportunities.
Finance and monthly price
Vauxhall UK have set up a feed to directly share their latest new car finance offers on Auto Trader new car adverts, meaning that all Vauxhall retailers can show the latest finance offers on stock and will be automatically updated each quarter.
Showing your latest finance offers provides the consumer with the opportunity to submit a finance lead, or personalise the deal by using the finance calculator to suit their deposit, term or monthly budget.
There is no cost to adding finance to adverts, and you should use the OEM stock feed in order for the vehicles to calculate.
Take it to the next level
How to convert customers without them visiting your forecourt
Bring your cars to life with video walkarounds
Adverts with a video included generate double the leads. The opportunity is huge, as less than 2% of new cars on Auto Trader have a video today. Using video for your priority models is a good starting point to build from. We recommend keeping your videos to 90 seconds or less to maximise engagement.
If you want to reach maximum performance, combine video with plenty of real photos and a bespoke attention grabber for each vehicle.
Take our Retailer Performance Masterclass
Our free online learning hub has been designed to fit around your busy schedule. Offering bitesize tutorial videos lasting approximately five minutes in length, RPM will guide your teams through techniques to excel on Auto Trader. All modules are available on demand, so you can complete in your own time. Check out our new car module through the link below.
Track your performance easily in Portal
Quickly identify which vehicles are generating the most response - and the ones that need a little attention. Portal offers an easy, in-depth analysis of your Auto Trader performance.
Alongside response tracking and lead information, Market Insight data shows Vauxhall supply and demand across the network on Auto Trader, at the click of a mouse. Book a free session with a Performance Manager for a demonstration with your stock today.
Why Auto Trader?
of the Vauxhall network are advertising new vehicles with Auto Trader
unique car buyers browsing new car adverts every single month
more minutes spent on Auto Trader than all our competitors' sites combined
Our new vehicle package
Buyers searches are pre-filtered to a 50-mile radius, so you can own your area of influence
One affordable monthly payment, unlimited new vehicle adverts
Sell before you buy trial
First time advertising brand-new with us? You won’t pay a penny until you make your first sale*
It's free to advertise new Vauxhalls
Vauxhall have committed to driving new car and van performance for their network, and during August, September and October 2021, Vauxhall will refund you the cost of advertising new cars or vans on Auto Trader, as long as you meet the following criteria:
Vauxhall will refund you the cost of the new car / van product via ADapt programme. You will still receive an invoice from AutoTrader for the product, just claim this amount back. Speak with your Vauxhall account manager for more information
With you every step of the way
A dedicated Account Manager and our Performance Management team will be at your disposal throughout your new vehicle advertising journey. We offer each of the below steps to all our retailers to help get you up, running and performing:
Over your first month of joining, we’ll schedule in plenty of time to help you start advertising to your full potential.
Regular support emails
As you work through the initial steps of getting your new car advertising set up, we’ll send you useful updates to help you maximise your response.
Help is on hand
Your Account Manager and the Performance Management team will be at your disposal throughout your new vehicle advertising journey.
Talk to us about brand new
Through this form, you can easily:
Register your interest in starting your free trial
Schedule a session with a specialist Performance Manager to help maximise your Auto Trader performance
Receive more information on our new car package and how it works
If you’d prefer, you can give one of our experts a call on 0330 303 9011
Monday to Friday
09.00 - 17.30