Welcome to BMW New Cars on Auto Trader

As the UK’s largest new car marketplace, we want to ensure that you can maximise your opportunity with us.

So whether you are already subscribing for BMW new cars or currently considering Auto Trader, this support hub is designed to help you stand out from the crowd and boost your new car performance, whilst upholding your BMW brand guidelines.

A retailer success story

Attract buyers

Stand out amongst the competition and win your share of buyers

Appeal to the widest audience

With over 1.5 million unique buyers viewing new cars on Auto Trader every month, you don’t want to miss out on any opportunities. Ensuring you have adverts for each model line and budget range, will maximise your audience reach.

Use your own images

Uploading more of your own photos can generate up to 4.5x more advert views than using just 2-5 images, making it the most significant driver of response. Only 42% of new cars on Auto Trader have at least 10 real photos applied, so there’s real potential to beat the competition.

Capture more with our photography guide

Put your customers first

Adapt to the current circumstances and ensure your customers feel safe and secure by promoting any COVID-19 safety measures you have in place and flexible services, such as Click & Collect and Home Delivery.

How it's done

Here’s a real-life example of advertising best practice

  1. A fair saving on the RRP in-line with national offers

  2. Highlighting key selling points with an attention grabber

  3. Allowing buyers to contact them anytime via Live Chat

  4. Generating enquiries via text messages

  5. Capturing multiple images and videos of the car

Optimise your adverts

Keep buyers engaged and locked-in to your adverts

Describe your vehicles effectively

Attention grabbers are the only customisable text a buyer can see before viewing your advert. Call out strong spec features and ensure your BMWs appear as unique as possible to maximise your response.

A good description of the model and options is a great way of bringing an advert to life – you could even make description templates to reuse and save time

Activate live chat and text

Provide easier ways for consumers to connect with you, by activating your live chat and text features on your Auto Trader adverts today.

The BMW network generates 8% of its leads through live chat and text, so make sure you’re not missing out on valuable opportunities.

Activate live chat and text today

Finance and monthly price

Finance enquiries make up 14% of all new BMW leads on Auto Trader. Although a BMW Financial Services feed is not yet available in Auto Trader, you can still offer a 'request monthly cost' and enquiries of this type can be followed up directly with a personalised finance offer from BMW Velocity. In addition, be sure to follow up all enquiries swiftly and with relevant information, from BMW LaunchPad.

Take it to the next level

How to convert customers without them visiting your forecourt

Bring your cars to life with video walkarounds

Adverts with a video included generate double the leads. The opportunity is huge, as less than 2% of new cars on Auto Trader have a video today. Using video for your priority models is a good starting point to build from. We recommend keeping your videos to 90 seconds or less to maximise engagement.

If you want to reach maximum performance, combine video with plenty of real photos and a bespoke attention grabber for each vehicle.

Take our Retailer Performance Masterclass

Our free online learning hub has been designed to fit around your busy schedule. Offering bitesize tutorial videos lasting approximately five minutes in length, RPM will guide your teams through techniques to excel on Auto Trader. All modules are available on demand, so you can complete in your own time. Check out our new car module through the link below.

Start the new vehicle module

Track your performance easily in Portal

Quickly identify which vehicles are generating the most response - and the ones that need a little attention. Portal offers an easy, in-depth analysis of your Auto Trader performance.

Alongside response tracking and lead information, Market Insight data shows BMW supply and demand across the network on Auto Trader, at the click of a mouse. Book a free session with a Performance Manager for a demonstration with your stock today.

Book Performance Manager session

Why Auto Trader?


of the BMW network are advertising new vehicles with Auto Trader


unique car buyers browsing new car adverts every single month


more minutes spent on Auto Trader than all our competitors' sites combined

Our new vehicle package

Locally optimised

Buyers searches are pre-filtered to a 50-mile radius, so you can own your area of influence

All-you-can advertise

One affordable monthly payment, unlimited new vehicle adverts

Sell before you buy trial

First time advertising brand-new with us? You won’t pay a penny until you make your first sale*

New to new cars on Auto Trader?

If you haven’t advertised brand new vehicles with us before, you can take advantage of our Sell Before You Buy offer. This enables you to advertise your new cars free for up to 3 months* as long as you:

Please note terms and conditions apply. We will monitor your initial performance with you and when we identify one or more sales as being influenced by Auto Trader, then we’ll discuss a move to the paid version of the product.

If no sales are matched, then you can continue advertising for free for a maximum of 3 months. Fill out the form at the bottom of this page and we will contact you to discuss the offer further.

With you every step of the way

A dedicated Account Manager and our Performance Management team will be at your disposal throughout your new vehicle advertising journey. We offer each of the below steps to all our retailers to help get you up, running and performing:

Scheduled check-ins

Over your first month of joining, we’ll schedule in plenty of time to help you start advertising to your full potential.

Regular support emails

As you work through the initial steps of getting your new car advertising set up, we’ll send you useful updates to help you maximise your response.

Help is on hand

Your Account Manager and the Performance Management team will be at your disposal throughout your new vehicle advertising journey.

Talk to us about brand new

Through this form, you can easily:

Register your interest in starting your free trial

Schedule a session with a specialist Performance Manager to help maximise your Auto Trader performance

Receive more information on our new car package and how it works

If you’d prefer, you can give one of our experts a call on 0330 303 9011

Monday to Friday
09.00 - 17.30