Keeping your BMW showroom open 24/7

Welcome to your digital forecourt for brand-new cars on Auto Trader, the UK’s largest new car marketplace.

Why Auto Trader?


of the BMW network are advertising new vehicles with AutoTrader


unique car buyers browsing new car adverts every single month


more minutes spent on AutoTrader than all our competitors combined

A retailer success story

Attract buyers

Stand out amongst the competition and win your share of buyers

Upload all your stock

With over 1.5 million unique buyers viewing new cars on Auto Trader every month, you don’t want to miss out on any opportunities. Ensuring you have adverts for each stock model line and budget range will maximise your audience.

Make it easier with a stock feed

Add your own images

Uploading 35 or more of your own photos typically generates 4.5x more advert views than using 2-5 images, making it the most significant driver of response. Over 42% of new cars on Auto Trader have at least 10 real photos applied, so there’s real potential to beat the competition.

Capture more with our photography guide

Offer a small saving

Showing a saving of 1-5% on the Recommended Retail Price can double your advert views. Applying a saving, even as small as £250, will get your advert displayed on extra search slots on Auto Trader at no extra cost - as long as you’ve added images.

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How it's done

Here’s a real-life example of advertising best practice

Optimise adverts

Keep buyers engaged and locked-in to your adverts

Describe your vehicles effectively

Attention grabbers are the only customisable text a buyer can see before viewing your advert. Call out unique spec items and make your vehicle look as unique as possible to maximise your response.

A good description of the model and options is a great way of bringing an advert to life – you could even make description templates to reuse and save time!

Read the blog: The good, the bad and the ugly of vehicle descriptions

Activate live chat and text

Provide more ways for consumers to connect with you by activating your live chat and text features on your Auto Trader adverts today.

The BMW network generates X% of it’s leads through live chat and text, so make sure you’re not missing out on valuable opportunities!

Activate live chat and text today

Bring your cars to life with video walkarounds

Adverts with a video added generate double the leads. The opportunity is huge, as less than 2% of new cars on Auto Trader have a video today.

If you want to reach maximum performance, combine video with plenty of real photos and a bespoke attention grabber for each vehicle.

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Take it to the next level

How to convert customers without them visiting your forecourt

Take our Retailer Performance Masterclass

Our free online learning hub has been designed to fit around your busy schedule. Offering bitesize tutorial videos lasting approximately five minutes in length, RPM will guide you through techniques to excel on Auto Trader. All modules are available on demand, so you can complete in your own time. Check out our new car module through the link below.

Start the new vehicle module

Track your performance easily in Portal

Quickly identify which vehicles are generating the most response - and the ones that need a little attention. Portal offers an easy, in-depth analysis of your Auto Trader performance.

Alongside response tracking and lead information, Market Insight data shows BMW supply and demand across the network on Auto Trader at the click of a mouse. Book a free session with a Performance Manager for a demonstration with your stock today.

Book Performance Manager session

Consider one of our paid prominence products

Looking for a tactical boost to get more eyes on particular advert? Our pay-per-click (PPC) Boost and Campaign solutions provide no-risk exposure boosts. No clicks, no cost! Set weekly budgets and select adverts you want to promote through prominent slots in search. Prices start from just 25p per click, speak to your Account Manager to get started.

Be seen in results first

Our new vehicle package

Locally optimised

Buyers searches are pre-filtered to a 50-mile radius, so you can own your area of influence

All-you-can advertise

One affordable monthly payment, unlimited new vehicle adverts

Sell before you buy trial

First time advertising brand-new with us? You won’t pay a penny until you make your first sale*

New to new cars on Auto Trader?

If you haven’t advertised brand new vehicles with us before, you can take advantage of our Sell Before You Buy offer. This enables you to advertise your new cars free for up to 3 months as long as you:

Once we identify one or more sales as being influenced by Auto Trader, then you’ll move to the paid version of the product. For example, if a buyer viewed your BMW 1 Series on our site, and then bought a 1 Series from you two weeks later, we will count as an influenced sale.

If no sales are matched then you can continue advertising for free for a maximum of 3 months. Fill out the form at the bottom of this page and we will contact you to discuss the offer further.

With you every step of the way

Your account manager and the Performance Management team will be at your disposal throughout your new vehicle advertising journey. We offer each of the below steps to all customer to help get you up and running.

Scheduled check-ins

Over your first month of joining, we’ll schedule in plenty of time to help you start advertising to your full potential.

Regular support emails

As you work through the initial steps of getting your new car advertising set up, we’ll send you useful updates to help you maximise your response.

Help on hand

Your account manager and the Performance Management team will be at your disposal throughout your new vehicle advertising journey.

Talk to us about brand new

Through this form, you can easily:

Register your interest in starting your free trial

Schedule a new vehicle performance analysis with one of our experts to help maximise your response

Receive more information on our new car package and how it works

If you’d prefer, you can give one of our experts a call on 0330 303 9011

Monday to Friday
09.00 - 17.30

1Cost per sale based on 34,130 new car sales matches provided by 690 retailers.

2Subject to meeting basic quality criteria. Offer terms and conditions apply. Our team are on hand to support you and ensure your stock performs as well as possible.