AT Market Insight
The automotive market has faced many challenges over the years. At the time of writing,
with the situation changing daily, it’s hard to predict the full impact COVID-19 will have on the market, but
there is little doubt it will be significant.
Now, more than ever, we believe it’s important for you to be able to identify and understand fluctuations in the market. This can help you adapt to new challenges and evolving buyer needs.
That’s why we’re launching AT Market Insight, which will show you the balance of supply of vehicles vs consumer demand in your local market and nationally. With AT Market Insight and your expertise, you’ll be able to navigate the market with more intelligence to make informed decisions.
AT Market Insight will help you do three key things:
Help you understand your performance in the context of the market.
Optimise your current forecourt: What operational or marketing decisions to make with in-stock vehicles.
Optimise your future forecourt: What stock to buy next.
Helping you adapt to new challenges
Whilst the automotive industry has proven to be capable of incredible resilience, we believe it is more important than ever for retailers to be able to identify and understand fluctuations in the market so they can adapt to new challenges and evolving consumer needs. With AT Market Insight, we’ve made that much easier.
Optimising your current forecourt
AT Market Insight can help you make tactical or operational decisions on the stock you’re carrying. Use the tool alongside pricing and days to sell trends (features coming soon) to know which brands to promote, plan marketing campaigns, or reallocate stock to areas with a better market health if you can.
Optimising your future forecourt
AT Market Insight can give you critical market information to know which stock to buy. Knowing how supply of vehicles and buyer demand are balanced and whether days to sell (feature coming soon) if trending up or down for that brand, model or vehicle type should prove invaluable.
Understand the current health of the market with live vehicle supply and buyer demand data, both locally and nationally. Market Health is the ratio of supply versus demand compared to the same period the year before. It is designed to give you a quick way to digest market trends.
Track market pricing
Monitor average advertised prices for any brand, model, body type, fuel type, age band or location. Know the average advertised price, and see how that’s trending week on week and compared to last year.
Visit Portal to start using the tool now
simply head to Analytics > Market Insight to get startedTake me there
Market Health is a representation of the balance between supply and demand indicating whether the market for that particular query is stronger or weaker than previously. If supply has grown quicker than demand, we deem the market health to be weaker. If demand is growing more than supply, the reverse is true and we deem the market health to be stronger, meaning there are more buyers than before compared to the growth in supply of vehicles.
No, here is a list of what is excluded for cars:
- New cars & Leasing cars
- Private adverts
- Unadvertised stock
- Write off categories C, D, S & N
- Cars over 15 years old
- Mileage over 250k
- Price below £100 and over £150k
- Cars that do not match a derivate ID
- Any vehicles that are missing these details: Derivative ID, Date of Reg, Make, Model, Body Type and Fuel Type
- Non standard body types (any body types outside: SUV, hatchback, saloon, coupe, estate, convertible, MPV)
- Non standard fuel types (any fuel types outside of: diesel, petrol, diesel/petrol plug in hybrid, diesel/petrol hybrid, electric)
Here is what is excluded for vans:
Same as cars, except for:
- Derivative ID not required
- All body types are included (but cannot be blank)
If supply is up, that means there is more stock in the market and more vehicles to compete against.
Demand is a measure of consumer response on Auto Trader adverts. It is scaled between 0 & 100, with 100 representing the period within the last 2 years where there was maximum level of demand for the chosen set of adverts. 0 represents their being 0 demand for the adverts.
We base market health on the number of observations we see on Auto Trader dependant on the filters selected. For example, if Citroen C1 is chosen, then we will look at all the supply and demand observations we have seen on our site for Citroen C1 over the chosen timeframe. If we then gave an option to choose a trim (e.g. ‘Vibe’), it significantly reduces the number of observations we can measure against. This lack of data means that the market health becomes too volatile to draw any significant conclusions from.
AT Market Insight provides a broad view of market health via supply and demand, pricing and days to sell trends. It is filterable by make, model, body type, age and location and is designed to show you key market trends to inform decision making. Retail Check and Retail accelerator show you data relating to a specific vehicle at registration level, down to trim. This is designed to show the estimated speed of sale, valuation and competitor view of similar vehicles to help you buy specific vehicles at the right price and priced to market on Auto Trader. These tools provide different but complementary jobs.
No, you can only select 1 value under each filter at a given time, but you can select as many filters as you like. For example: you can choose Citroen, C1, hatchback, petrol, but not Citroen and Ford.
Unfortunately not. We do not have access to manufacturer colour for every make/model combination. This would be important to have as we know that demand for an ‘electric blue’ will vary significantly compared to using just ‘blue’. So this would result in an inaccurate view of market health.
Yes, all trade customers with a DID.
We compare this period to the same period the year before to consider seasonality. For example, if today was the 1st April 2020 and you were looking at a date range of last 12 weeks, we would need to compare Jan-Mar 2020 with Jan-Mar 2019 else we would be comparing to Oct-Dec 2019 which would include the Christmas period and so the market would reflect that downward trend, therefore would not be accurate. Comparing year on year allows you to get an accurate view of how the market has performed taking out seasonality.
You need to be set up with a specific view of your group which is something your Account Manager can do on your behalf.