AT 250

The top 250 performing retailers on Auto Trader

As part of our commitment to recognise the very best in automotive retail, our data scientists have analysed a range of metrics to find the top 250 performing retailers in our marketplace. Welcome to the brand-new AT250 list.

We don’t believe excellence can be defined by scale or profit. That’s why on the full AT250 list below, you’ll see franchise, independent and supermarket retailers; businesses large and small that embody digital best practice.

These brands are using digital tools and data to not only build trust with buyers through customer reviews and price transparency, but to also source the most in-demand stock for their area and price them according to the live retail market. As a result, they’re selling more cars, faster and making more profit in the process.

The AT250

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Standing out from the competition

In today’s increasingly competitive and complex market, it’s never been more important to stand out from your competitors. Being selected to be part of the AT250 shows your potential customers you’re amongst the top 2% performing retailers on Auto Trader. This builds instant trust and confidence in your business by being recognised by the UK’s largest automotive marketplace and one of the most trusted consumers brands.

Taken from the vast amounts of data seen every day at Auto Trader, these are a handful of factors in which AT250 retailers consistently excel:

Maintaining great reviews

Consistent response to buyers

High quality adverts

Advert response rate

Average advert views

Pricing and price position

Speed of views